Internet Marketing Lecture
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This document outlines an SEO lecture covering on-page and off-page optimization techniques. It discusses the purpose of search engines and how they work. Various off-page activities are explained such as directory submission, article submission, blog commenting, and forum posting. The benefits and examples of each technique are provided. The document emphasizes that off-page SEO is important for link building and authority, but must be done carefully and should complement on-page optimization.
Internet Marketing Lecture
- 1. AsimFarooqInternet Marketing TLCyber Designz1
- 2. Lecture OutlineReview of last lectureWhat are the three basic core factors of SEO?What is off-page/on-page optimization?Directory submission
- 6. What is the Purpose of Search Engines?Let’s discuss about the history of SE (Google)To build large databases of useful information over the web.To bring you ease in finding desired information. (How?)To serve relevant information from across the globe. (How?)What type of search Google provides us?Anything more…?3
- 7. What this image expresses?4
- 8. There will be two scenariosScenario 1Whatever you like, may be you get 50,50Whatever you like, may be you fail to get it (irrelevant information) ~~~ what do you say about it? (failure)Whatever you like, you will get 100% good and relevant results (successful)Scenario 2May be you will get 50,50 ranking (50% authority with search engine)May be you will get total failureMay be you will get 100% good and effective ranking5
- 9. Review of Search Engine Era6
- 10. What is SEO?SEO is a bridge between search engines and your website.It is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.In paid, just follow the following steps:-Pick your keywords
- 11. Set your budget
- 12. Get rankedShould we review our competitors or not?Keyword research or competitor analysis?What is white hat/ black hat/ grey hat & blue hat SEO?SEO is all about what?Keywords (some tools to identify for keywords, key phrase?)
- 13. Content (content is king)
- 14. Linking (one-way link building type,~~why?)7
- 16. What is SEO?9
- 17. What is SEO?10
- 18. What is SEO?11
- 19. Search Engine Ranking Factors12
- 20. How Search Engine Works13
- 21. How Search Engine WorksCrawlingIndexingProcessingCalculationRelevancyRetrieval14
- 22. Index CheckingWhat is index checking?Why it is important to check it?Should we check it in multiple search engine or not?What is the purpose of indexing?Let’s see some examples of it…We can use some tools for it too such as http://www.thepcmanwebsite.com/google_page_cache_checker.shtmlYou can also check it manually, how???How to check back links? Manually and through tool…Question/exercise:- how to check back links in MSN (BING)???15
- 23. Examples of Index Checking16
- 24. Examples of Index Checking17
- 25. SERP’s ReviewSearch Engine Result Pages (SERP)Keyword (Search Term)Organic ResultsSponsored ResultsKeyword CompetitionAnything more….?18
- 26. SERP’s ReviewSearch Engine Friendly URL e.g.http://www.mglhusel.com/?p=42
- 27. http://www.pm-consultinggroup.com/internet-marketing-has-to-face-challenges-in-future/ Difference between SERP’sGoogle penalization with Google Dance & Google Bombing19
- 28. Search Engine Optimization Life CycleBusiness case Analysis and Objectives Keyword ResearchCompetitors ResearchOn-Page OptimizationOff-Page OptimizationAnalysis and ReportingContinuous Improvement and Monitoring20
- 29. Off page listingWhat activities we have to perform in off page optimization?Blog commenting
- 30. Forum posting
- 33. Press releases
- 34. What else???21
- 36. Directory SubmissionWhat do you say about directory submission?Organized information??What about the telephone directory? What’s special in it??Types of directories?General directories (general)
- 37. Niche directories (specific) e.g. travel directories etc 23
- 38. Few examplesHere are some live examples of directory submissionsWhat details in it that we have to submit there so that our listing will be approved.. How?24
- 40. Benefits of DS (Directory Submission)Directory Submission Increases Your Back linksFrequent Bot VisitFree Link Building MethodFind Link Exchange PartnerGuarantees Search Engine IndexingBrand AwarenessWhat else???26
- 42. Article SubmissionAnother very important way to get back links… Usage of article spinner ~~~ never everLet’s see the example here This was our original statement “How To Plan Effectively For A Marketing Campaign”In article Spinner “How To energy Effectively as A Marketing constitutional”Free article submission or paid one? Idea of guest posting28
- 43. Few examples of article submission29
- 44. 30
- 45. Advantages and Disadvantages of article submissionAdvantagesBest way to get some quality back linksSyndication processImportance of author bio in resources box Utilization of keyword in body or in resource boxWhat other advantages that we can get through article submission??How to get advantage in viral marketing through article submission?DisadvantagesYou should have writing skills, if not then what will happen????People can redirect from your article, no interest, why??What else???31
- 47. Blog CommentingWhat is a blog?“A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order”Another very effective technique to get back linksShould we focus in our own niche or not while doing blog commenting?Keyword luv and comment luv?Get back links with some good page rank too~~~ how?How to increase the authority with effective blog commenting?33
- 48. Examples of blog commenting34
- 49. Examples of blog commenting35
- 50. Advantages of Blog CommentingThe basic advantages that we can get from BLOG Commenting are:-Page Hunt
- 51. Back linksIt is a great way to get back links, some of very common advantages are:-Brand Exposure
- 52. Residual Traffic (other’s blogger traffic toward your site)
- 53. More Comments On Your BlogButYou should avoid too many comments at same domainTry to make some quality comment Try to use different posts while commenting at the same domain36
- 54. Forum PostingIt is the most best way to get some quality back linksA great way to use “Signatures” in itUse of main KW’s in SignaturesThere are too many types of forums but we will mostly use Free Forums in SEOLet’s see some of very good examples of some very good forumshttp://forums.digitalpoint.com/ (usa-im)(cancer123)37
- 55. Examples of Forum Posting38
- 56. Another very good example is as follows:-http://www.webmasterforumsonline.com/ (andrewdavid), (cdz54321)39
- 57. Examples of Forum Posting40
- 58. Advantages/disadvantages of Forum PostingAdvantagesYou can get some quality back linksDo Follow Forums will be very helpfulYou can also increase your brand very effectively DisadvantagesYou should do forum posting with some quality (so that you can get back links for ever)Avoid too many usage of any single of forum otherwise you will be banned, even your IP will be banned so be careful Don’t use too many signatures in any forum initially but you can after getting a great trust level41
- 59. ConclusionWhat we get from all this discussion?Search engine is the best way for online marketingOff page activities are the best way to get quality back links and for authority buildingWe should focus on off page activities by looking at on page changesWe should change time to time not at a single time so that our organic value can increaseWhat else???42
- 60. Suggestions43