How Does Content Freshness Affect SEO ?
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Google's algorithm updates, particularly the Caffeine update and the QDF algorithm, prioritize content freshness in search rankings. Regular updates and additions of new content improve crawling frequency and rankings, while maintaining broken links can negatively affect freshness. Creating unique, evergreen content, along with keyword research, can significantly enhance SEO outcomes by attracting organic traffic and valuable backlinks.
How Does Content Freshness Affect SEO ?
- 1. AFFECT SEO?
- 2. Google updates its algorithm frequently to provide the best possible information to users. Caffeine update was introduced in June 2010 and it was a major change that gave priority to the fresh contents. With the introduction of the caffeine web indexing system, content freshness became a major ranking factor.
- 3. Amit Singhal developed an algorithm for Google namely “Query Deserves Freshness” or QDF which allows the search engine to crawl and index fresh content more frequently than old contents.
- 4. CONTENTCO A study shows that the average crawling frequency from Google increases with the addition of new content or updating the stale contents. There is a correlation that exists between content freshness and frequency of crawling. Besides, it has been found that content freshness also improves the rank of a particular web page. However, it doesn’t affect different types of niche to a similar degree. Google uses the QDF algorithm to determine the queries which are time-sensitive and needs fresh content more frequently. In order to find such queries, Google uses Search Volumes, News, And Social Media Trends.
- 5. TIPS TO MAKE THE CONTENT QDF FRIENDLY
- 6. Keep Updating the Existing Content Google accord a freshness score to the content based on its publication date which degrades over time. So, crawling frequency from Google declines over time and so does the rank of that page. Changing or updating the old content regularly might help to keep it fresh or to improve its freshness score. A. B. C.
- 7. However, any kind of minor changes would not increase the freshness score and Google might completely ignore the changes. So, the change should be large enough to get noticed by Google and priority should be given to the main body contents. Besides, the frequency of changes might also attract the attention of Google, but the frequency varies from one niche to another. D. E. F. Addition of new statistical data, sources and trending queries might increase the crawling rate and could boost the rank of a webpage. G.
- 8. Keep Adding New Contents A. B. C. D. E. F. Frequent addition of new content could also help to boost the rank of a website. Number of webpages created over a particular period determines the freshness score of a website. If the number is higher, then the freshness score would be high. It has been found that the addition of new web pages to a website could increase the frequency of crawling by Googlebot. It also helps to earn valuable links that would act as backlinks and could improve the rank of a website. Presence of broken links in the content would harm its freshness as well as rank in the long run. So, the availability of the link sources should be inspected regularly and if necessary the broken links should be replaced or removed completely. Besides, newer links with actionable takeaways should be added in the form of referrals or citations to a webpage which would give a signal of freshness.
- 9. Create Evergreen Contents Unique and evergreen contents could stand the test of time.A. So, efforts should be made to create unique, resourceful and attractive content that would stay fresh for a longer time. B. Research is the key to gather enough data required to create such content that needs a little or no further changes after a certain time interval. C. Besides, the use of attractive graphical presentations in content could also increase the retention rate which would indirectly increase the freshness score of the content. D. Conducting keyword research could help to find the trending search queries and modifying the stale content accordingly would attract more organic traffic which will increase the freshness score of the concerned content and improve its rank. E.
- 10. Content freshness does have a significant impact on SEO outcomes. So, webmasters should always keep in mind the factors that should be taken into consideration to increase the freshness score of the content. Creating unique and resourceful content is one of the best ways to keep the content fresh for a longer time. Such unique contents would attract more traffic and could also earn more natural links which would not only increase visibility but also increases the rank of a webpage. A. B. C. Besides, efforts should be made to add resourceful links and information to stale content to enhance its freshness score and improve visibility. D. FINALLY