Increase Conversion Rates with Reach Dynamics
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Email inbox retargeting matches anonymous website visitors who do not convert to purchase with their email addresses. It then sends them compliant messages inviting them to return and convert. Companies place pixels on their website and conversion pages. When visitors do not convert, their email addresses are identified and they receive retargeting emails. ReachDynamics charges on a cost per acquisition basis and only gets paid for emails that lead to conversions on the company's website. On average, they can identify 10-15% of visitors and emails see open rates of 35% and click through rates of 15% leading to average conversion rates of 10%.
Increase Conversion Rates with Reach Dynamics
- 2. Confidential, ReachDynamics, LLC 7/14/15 2 WHAT IS IT? We match anonymous web browsers that do not convert to their email address. Then we send them a fully compliant message inviting them to return and convert on an advertisers offer.
- 3. Confidential, ReachDynamics, LLC 7/14/15 3 HOW DOES IT WORK? ⢠Quick, easy set up process. ⢠Place a two-step pixel (one on your landing page, the other on your conversion page). ⢠When a user visits your site and does not convert, ReachDynamics leverages its cookie pool and email list database relationships to identify the email address of the visitor. ⢠ReachDynamics sends a CAN SPAM compliant email to non- converting users with your desired ad copy.
- 4. Confidential, ReachDynamics, LLC 7/14/15 4 PROCESS OVERVIEW
- 5. Confidential, ReachDynamics, LLC 7/14/15 5 HOW MUCH DOES IT COST? ReachDynamics does not charge a fixed amount for email inbox retargeting, but instead operates on a Cost Per Acquisition basis. We become a publisher of your affiliate program and we are only paid when someone returns to convert on your site.
- 6. Confidential, ReachDynamics, LLC 7/14/15 6 KEY METRICS ⢠On average, ReachDynamics is able to identify approximately 10% to 15% of anonymous users, with this rate continuing to grow. ⢠Average open rates of 35%. ⢠Average click through rates of 15% with average click-to-open rates of 48%. ⢠Average conversion rates of 10%.
- 7. Confidential, ReachDynamics, LLC 7/14/15 7 Common Questions ⢠Is this a cart abandonment solution? No, itâs better. We retarget any potential customers that reaches your site. No data entry is required allowing us to retarget a much larger audience. ⢠How are emails sent? ReachDynamics manages all aspects of email sending and delivery through integrations with 3rd party ESPs. ⢠Can I control email content? Yes. ReachDynamics will work with you to develop approved email content for follow up emails. ⢠How are suppressions managed? You will need to provide an opt-out link for emails sent, as well as access to your suppression file. ReachDynamics will suppress emails to users who have opted-out.
- 8. Confidential, ReachDynamics, LLC 7/14/15 8 WHATâS NEXT To learn more or to get started please contact: Johnathan Barnes Johnathan@ReachDynamics.com