Pubcon 2014 - Adwords automation hat trick Adwords Scripts
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The document discusses various automation strategies for AdWords management, highlighting the use of scripts and external data to optimize advertising performance. It emphasizes the importance of monitoring metrics such as bounce rates, and provides links to resources for dynamic ad customization and budget adjustments. Additionally, it includes contact information for Rankhammer, an internet marketing agency based in Dallas.
Pubcon 2014 - Adwords automation hat trick Adwords Scripts
- 1. ADWORDS AUTOMATION HATTRICK Steve Hammer President, RankHammer
- 2. AUTOMATION – A HUGE SCORE
- 3. A BAR WITH A HUGE PATIO 3 Steve Hammer, @armondhammer Rankhammer.com
- 4. LOOKS LIKE THIS WHEN IT RAINS
- 5. ADS THAT ACTIVATE AUTOMATICALLY
- 6. THE ME SLIDE FAMILY What it’s all about FOOD AND WINE Vegas is a playground to me. HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
- 7. PERIOD ONE – AUTOMATION RULES
- 8. RULES DO THREE BASIC THINGS Pause Start Timing Poor Performance Email Alerts Budget Warnings Updates Basic Bid Changes Low Position Minimum First Page
- 10. AUTOMATION FRAMEWORK •Bounce Rate Metric Target •Exceeds 50% •Reduce bid by 10% Action
- 11. PERIOD TWO – AD CUSTOMIZERS
- 12. A HELPER TO MORE DYNAMIC ADS
- 14. SCRIPTS
- 15. SCRIPT CAPABILITIES External Data Reporting Hourly Updates Math Ad Parameters
- 16. GETTING STARTED
- 18. SCRIPTING COACHING AND RESOURCES Google Developers FreeAdwordsScripts.com Optmyzr RankHammer
- 19. FIRM BUDGETS https://developers.google.com/adwords/scripts/docs/solutions/flexible-budgets http://www.freeadwordsscripts.com/2013/04/dynamically-adjust-campaign-budgets-v20.html
- 20. CATCH BIG MISTAKES https://developers.google.com/adwords/scripts/docs/solutions/link-checker http://www.freeadwordsscripts.com/2013/04/report-on-broken-urls-in-your-account.html
- 21. BIDDING BY WEATHER https://developers.google.com/adwords/scripts/docs/solutions/bid-by-weather
- 22. MERGE SOCIAL MEDIA AND ADWORDS
- 23. LIVE TWITTER FOLLOWERS http://www.rankhammer.com/blog/1261/adwords-scripts-twitter-followers
- 24. MODIFYING SCRIPTS Log “Hello World” •Had a CTR greater than 0.01 •For all dates Find Keywords that •While iterates one at a time Go through the keywords •Based on Maximum CPC * 1.01 Set a new CPC Go broke
- 25. USE BETTER METRICS Log “Hello World” •Had a CTR greater than 0.01 • For all dates Find Keywords that •While iterates one at a time Go through the keywords • Based on Maximum CPC * 1.01 Set a new CPC Go broke Log “Raise on Conversion” •Had conversion rate > 10% •With more than 10 clicks •Over the last 30 days Find Keywords that •While iterates one at a time Go through the keywords •Based on Max CPC * 1.05 Set a new CPC Go slightly less broke Steve Hammer, @armondhammer Rankhammer.com
- 26. BETTER RESULT
- 27. WE ARE HERE SOCIAL NETWORKS LOCATED Dallas TX QUESTIONS sem@rankhammer.com TWITTER @armondhammer WEBSITE www.rankhammer.com LINKEDIN www.linkedin.com/a/armondhammer ! CONNECT WITH US
- 28. THANK YOU
Editor's Notes
- #4: Jumping right into the action, pre “about me”