Building Blocks of Adwords scripts - DFWSEM DFWPPC
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The document discusses various aspects of using AdWords scripts for internet marketing, detailing the importance of selectors and iterators in creating effective scripts. It highlights the need for flexible logic in selecting data and offers links to resources for further learning and development. Additionally, it touches on the architecture of typical code and includes contact information for RankHammer, a Dallas-based marketing agency.
![VARIABLES
Discreet
•5.23
•‘Office’
• 5+3
• ‘Today’ + variable
Arrays
•[4, 5, 7, 9]
•[‘Home’,’Office’,’Hotel’]
Objects
•{name:’Steve’,zip:75204,car:’Subaru’}
•{1:Array1,2:Array2}
@armondhammer](https://image.slidesharecdn.com/lego-scripts-150421105631-conversion-gate01/85/Building-Blocks-of-Adwords-scripts-DFWSEM-DFWPPC-15-320.jpg)
Building Blocks of Adwords scripts - DFWSEM DFWPPC
- 4. IS STILL AN EDGE CASE @armondammer
- 6. AND MAKE SOMETHING AMAZING @armondhammer
- 7. ME SLIDE @armondhammer FAMILY What it’s all about FOOD AND WINE Eating as an art form? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
- 8. STARTING SIMPLE, BUT COOL @armondhammer
- 10. WORST SCRIPT EVER The central program @armondhammer
- 11. WORST SCRIPT EVER A defined method Selector Iterator } End Begin { @armondhammer
- 13. SELECTOR Makes an array of the type Filtered by conditions Finished with get(); @armondhammer
- 14. SELECTOR Conditions are AND Connect with . End with ; @armondhammer
- 15. VARIABLES Discreet •5.23 •‘Office’ • 5+3 • ‘Today’ + variable Arrays •[4, 5, 7, 9] •[‘Home’,’Office’,’Hotel’] Objects •{name:’Steve’,zip:75204,car:’Subaru’} •{1:Array1,2:Array2} @armondhammer
- 16. ODD SELECTOR LOGIC Values have to become strings @armondhammer
- 17. ODD SELECTOR LOGIC To make it flexible it has to be: “Column Operator” + Value 'Name = "' + var + '"' @armondhammer
- 19. SELECTOR Get all keywords With a CTR greater than 0.01 For all time @armondhammer
- 20. WE NOW HAVE Selected every keyword That has ever Gotten a click @armondhammer
- 21. ITERATOR What does the work @armondhammer
- 22. WHILE NEXT Sets up the repeating @armondhammer
- 23. PAYLOAD Calls a method to make a change @armondhammer
- 25. ITERATOR Find the maximum CPC Add 1% Set as new Max CPC @armondhammer
- 28. NEXT LEVEL Prewritten Scripts + Code Snippets @armondhammer
- 31. DEFINING A FUNCTION Functions can return values to feed a variable Functions can also just be invoked, even without parameters @armondhammer
- 32. TYPICAL CODE ARCHITECTURE Global Variables – Used by all Other Functions Main Function Local Variables @armondhammer
- 33. SNIPPETS https://developers.google.com/adwords/scripts/docs/examples/ @armondhammer
- 34. NOT EXACTLY READY TO USE @armondhammer
- 39. @armondhammer CONNECT WITH US WE ARE HERE SOCIAL NETWORKS Downtown Dallas TX 214-720-0044 LOCATED support@rankhammer.com QUESTIONS TWITTER WEBSITE LINKEDIN @armondhammer @rankhammer www.rankhammer.com www.linkedin.com/a/armondhammer
- 40. THANK YOU