AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
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This document contains a series of tweets by @armondhammer about automating Google AdWords accounts. The tweets discuss developing scripts to automate repetitive tasks, provide resources for building scripts, and examples of specific scripts including adjusting budgets based on weather or crime data and monitoring Twitter followers. The overall messages are that automation requires insight, proper measurement, and shouldn't jump too far too fast, and that scripts can unlock powerful capabilities for marketers.
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
- 2. @armondhammer THE ME SLIDE FAMILY What it’s all about FOOD AND WINE Is there any good food in NYC? HOCKEY Go Stars RANKHAMMER Dallas Based Internet Marketing Agency
- 8. @armondhammer AUTOMATION FRAMEWORK Its not enough to just automate We are not the tool Think in levels, don’t jump too far too fast Monitor for Success FIND FIX SCALE SUCCESS
- 10. @armondhammer FILTERS Massive, ever growing list of data slices Can use multiples Quick way to dive deep in to large campaigns If you can’t articulate, you can’t automate
- 11. @armondhammer Target CPA Cost / Conversion Filter Basic Bidding Model
- 16. @armondhammer THREE OPTIONS EMAIL BID CHANGE Position Targeting Bid to Target Get on Page Budget Alerts Daily Updates Warnings PAUSE/START Timed Sales Poor Performance
- 17. @armondhammer STATE WHAT YOU WANT Metric When bounce rate Target Exceeds 50% Action Reduce bid 10%
- 19. @armondhammer UNLOCK External Feeds Parameters in Ads Labels Hourly Runs Calculations Data Exports
- 23. @armondhammer
- 24. @armondhammer RESOURCES FAS.COM OPTIMZR Free and Paid Library of Adwords tools www.optmyzr.com/scripts/ Evolving blog with some extensive and powerful scripts www.freeadwordsscripts.com GOOGLE Google Supports with sample code and complete scripts developers.google.com/adwords/scripts
- 28. @armondhammer SALE COUNTDOWN https://developers.google.com/adwords/scripts/docs/solutions/sale-countdown Only {param1: a few} hours left for delivery by tomorrow
- 32. @armondhammer BASIC METHOD Make Changes Keyword.setMaxCpc SetParam Keyword.pause Select Keywords AdWordsApp.keywords.withcondtion External Data Source urlFetchApp
- 36. @armondhammer CONNECT WITH US WE ARE HERE SOCIAL NETWORKS Dallas TX LOCATED support@rankhammer.com QUESTIONS Visit our pages for regular competitions, company news and event details! TWITTER WEBSITE LINKEDIN @armondhammer www.rankhammer.com www.linkedin.com/a/armondhammer
- 38. @armondhammer