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CONVERTING WEBSITE VISITORS INTO
BUSINESS LEADS
August 27, 2016
WordCampVancouver
ScottTowne
TODAY
PROVIDE IMMEDIATEVALUE
CAPTUREVISITOR INFORMATION
BUILDTRUST (ADD MOREVALUE)
WHY NOW?
NEWLETTERS
THE SECRET
HOW IT WORKS
Visitors Into Leads
Blog Post
Lead Magnet
Lead Capture
Follow-Up
Delivery
WHAT YOU’LL NEED
PROVIDE IMMEDIATE VALUE
Visitors Into Leads
Blog Post
Lead Magnet
Lead Capture
BLOG POST
LEAD MAGNET
CAPTURE VISITOR INFORMATION
Lead Magnet
Lead Capture
Delivery
LEAD CAPTURE
IN BLOG POST
POP-UP
OPTIN MONSTER
BUILD TRUST (ADD MORE VALUE)
Lead Capture
Follow-Up
Delivery
THANKYOU PAGE
EMAIL MARKETING
DELIVERY PAGE
EMAIL FOLLOW-UP
EMAIL AUTOMATION
BRIDGETHETRUST
CONCERNS
LEAD MAGNET EFFORT
POP-UPS ARE ANNOYING
EMAIL MARKETING EXPENSIVE
SOUNDS COMPLICATED
CONSEQUENCES
RECAP
PROVIDE IMMEDIATEVALUE
CAPTUREVISITOR INFORMATION
BUILDTRUST (ADD MOREVALUE)
NEXT STEPS
Guide for Converting
Website Visitors Into
Business Leads:
http://fairfieldmedia.ca/blog/
THANK YOU
CONVERTING WEBSITE VISITORS INTO
BUSINESS LEADS
August 27, 2016
WordCampVancouver
ScottTowne

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