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Optimizing People,
Performance + Profits




                  Optimizing People, Performance + Profits

An Introduction
We                        Every day we strive to assist business leaders in achieving a


unleash
                          breakthrough in their company’s performance.


potential                 We know that a leader, connected to a purpose, can inspire and lead
                          a team to achieve spectacular results.


                          We help companies unleash potential – whether they are in a growth
                          stage or in need of a turnaround – by developing their people and
                          optimizing performance and profits.

Clients who endorse       We are a dedicated. passionate team of experts in all facets of the
RTS pilot programs        hospitality and restaurant business. We utilize a proven methodology
have experienced over a   that stimulates creativity and couples it with our disciplined business
250 basis point           process.

increase in sales
                          We strive to become your trusted business advisor whether for a
                          single project or an ongoing engagement. We are on your side to
                          coach, counsel and effect change.
Areas of    Strategy                Real Estate


Expertise   Branding                Concept Development

            Marketing               Human Resources

            Go to Market Strategy   New Business Development

            Culinary                Metrics & Analysis

            Design                  Technology

            Interim Management      Franchising

            Leadership Training     Turnarounds

            Staff Training          Supply Chain

            Social Media            Operations

            Business Analysis       Executive Coaching

            Research                Performance Management
Maximum Results




From
Concept
To Table
                                                             Ad Agency
                             Brand Agency
                                                       Digital Agency


Our work covers
everything from theory to   Limited Services                             Integrated Services
                                                       Full Services
execution, increasing
profits in a sustainable
way.




                              Interior Design Firm




                                                     Minimum Results
Continuum
and
Balance
We help strike a balanced
                            CRAFT                BUSINESS
approach between
financial needs of the
business ownership and
the original craft and
inspiration that gives a    growing                aging
brand vitality and
sustainability.                        BALANCE


                            Relevant              Irrelevant
Who gets       Turnaround Companies                 Growth Companies

results?              Mature Brands                    New Concept

                      Tired Brands                     Second Brands

                      Sick Brands                      Fast Growth

                                                        Impaired Growth
               Private Equity Firms
                                                        Optimal Growth
                      Due Diligence

                      Cost Enhancement
                                                    Franchises
                      Interim Management
                                                        Franchise Relations
                   Vendors and Suppliers
                                                        Growth Strategies
                       Go to Market Strategy

                       Brand Positioning

                       Sales and Marketing
A few of                    Audi
                            Biscuitville
                                                            InfoSync Services
                                                            Innovative Dining Group

our clients                 Border Grill
                            Boston Market
                                                            Karp Reilly
                                                            Marcus Hotels
                            Bugaboo Creek                   Medieval Times
                            Burger Lounge                   Merriman’s Hawaii
                            Captain D’s                     Mighty Leaf Tea
We partner with a broad     CapitalQ                        Mimi’s Café
range of clients crossing   Cooper’s Hawk Winery            Nation’s Restaurant News
industry, growth stage      CTUIT                           Pizza Patron
and size.                   Domino’s (largest franchisee)   Real Mex
                            Doubletree Hotel                Rita’s Ice
                            El Gallo Giro                   River Park Development
                            Foremark Real Estate            Steak ‘n Shake
                            Freshii                         Stratos Restaurant Group
                            Friendly’s                      Sun Capital
                            GE Capital                      Tell Us About Us
                            Hamburger Hamlet                United Airlines
                            Healthy Dining                  Which Wich
                            Hot Schedules                   Yard House
Our process:
• Optimize
• Integrate
• Unleash
               Value            Value
               Creation         Capture
               (revenue)        (profit)




                      Visioning +
                      Assessment
GROWTH           Growth           Growth         Growth
Defining         Symptoms         Conditions     Actions

state of the     Need New

company:         Growth Vehicle   New Concept    VISIONING
                                  Second Brand

Is it smart?
                 Lacks:
                                                 Dilemmas
Is it healthy?   • Capital
                 • Real Estate    Impaired
                 • People         Growth
                 • Systems                       SWOT
                 • Structure

                                                 Key Decisions
                 Growth is too
                                  Hyper
                 fast and
                 unchecked        Growth
                                                 Critical Few

                 Growth is
                                  Optimal
                 managed
                 effectively      Growth         Action Plan
TURN-AROUND
                 Turnaround       Turnaround   Turnaround
Defining         Symptoms         Conditions   Actions

state of the
company:
                 Sales soft       Mature       ASSESSMENT
                 Profits stable   Brand

Is it smart?
                                               Findings
Is it healthy?   Sales
                 declining        Tired
                 Profits          Brand
                 declining                     Recommendations



                                               SWOT
                 Sales down       Sick
                 Profits down     Brand

                                               Critical Few



                                               Action Plan
Who
gives
results?                   Fred LeFranc
                           Founding Partner
                                                    Steven Rockwell
                                                    Financial Analyst
                                                                          Lauren Cahill
                                                                          Supply Chain
                                                                                                     Anna Marie Eddy
                                                                                                     Team Development
                                                                                                     & HR
                                                                                                                            Dee Pettit
                                                                                                                            Concept & Retail
                                                                                                                            Branding




                           Karen Zaniker            Doug Fiedler          Len Ghilani                Andrew Hunter          Laura Gosse
A seasoned group of        Branding, LSM            Operations Training   Concept & Operations       Culinary & Research    Social Media

partners, each with over
25 year’s hands-on
leadership experience
                           Steve Levine             Laura Martin          Mike Lukianoff             James McGehee          David Farkas
                           Branding & Marketing     Branding, Marketing   Perf. Metrics & Analysis   Finance                Business
                                                                                                                            Communications




                            Nesha Pai Singer        Mark Rosenberg        Frank Steed                Debi Benedetti         E. Rachel Baird
                            Business Manager        Research              Franchising                Culture & Leadership   Concept & Graphics




                            Andy Simpson            Brain Marvin
                            Design,                 Technology
                            Construction Services
Project   RTS teams function in an interdisciplinary fashion to

Teams     ensure a fluid and holistic assessment of the business
          dynamics.


          We work in phases so that our clients are informed and
          in control of all project aspects.


          This perspective and approach helps RTS develop
          strategies and practical operating and tactical plans
          that:




                      Achieve the
                                                    …with the
                       goals for
                                                  strongest ROI
                     improvement
Headlines    To NY and NJ:
             Here Comes Boston Market
                                                   Steak ‘n Shake
                                                   4Q Sales, Profit Surge


            “First introduced earlier this year   “INDIANAPOLIS The Steak
            in the West Palm Beach, Florida       ‘n Shake Co., which
            area, guest counts have               operates or franchises 485
            increased double digits within the    family-dining restaurants,
            first six weeks and remained at       reported this week its third
            that level since the                  consecutive quarter of
            enhancements. Based on this           profitability, on a same-store
            tremendous success, the launch        sales increase driven by a
            will be implemented in more than      20-percent surge in traffic.
            370 restaurants by the end of the     …In the annual letter to
            year with the remaining locations     shareholders, chairman
            to be completed by spring of          Sardar Biglari said 2009
            2011.”                                was a great year for Steak n
                                                  Shake, which focused on
              –QSR Magazine                       cutting costs, developing
                10-06-10                          value for customers and
                                                  improving service.”

                                                    –Nation’s Restaurant News
                                                      12-15-09
Testimonials    Sardar Biglari, Chairman
                Steak ‘n Shake
                                                           Lane Cardwell, former CEO
                                                           Boston Market

               “2009 was a year marked by the             “RTS gave us a vision, label and
               reversal of the decline in customer        rallying cry. Being America’s
               traffic that had been troubling Steak ‘n   kitchen table has always been in
               Shake over most of the last decade as      our DNA. We have never had it
               well as a welcome reversal of              presented to us so clearly.”
               operating losses that started in late
               fiscal 2007.                                   “Fred and the team, which
                                                          has 500 years of multi-unit
                   Achieving sustainable cost
               advantages is the cornerstone of our       experience, looked at our
               business model. Consequently, after        concept and asked: What is its
               understanding the consumers’               strength?”
               coordinates of value, we repositioned
               the Steak ‘n Shake brand. Our
               extremely strong value proposition          David Goronkin, CEO
               resonated with consumers because
               they perceived and actually received        Garden Fresh
               far more in quality, taste, and service
               than the price they paid.                   “I’ve been very pleased with the
                   …the brutality ended in the 2nd         results from an on-going
               quarter of fiscal 2009. The reversal of     relationship with RTS during my
               declining traffic began in the middle of    tenure with several
               the first quarter, and…the fourth
               quarter overall traffic and same-store      organizations. They bring a
               sales bested the prior year by 20% and      cross-industry team of bright
               10%, respectively.”                         people who actively participate
                     –Annual Letter to Shareholders        in the strategic implementation
                                                           of concept re-invention
Contact        Fred LeFranc

information:
               Founder & Managing Partner
               fred@resultsthrustrategy.com
               704.307.2220

               Laura Martin
               Partner, Business Development
               laura@resultsthrustrategy.com
               941.927.0535




               Headquarters
               Results thru Strategy, Inc.
               6420-A1 Rea Road, Suite 378
               Charlotte, NC 28277




               Albuquerque │ Baltimore │ Birmingham │ Cleveland │ Charlotte
               Dallas│ Los Angeles │ Minneapolis │ New York City │Tampa
               Washington DC

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RTS Introduction 2013

  • 1. Optimizing People, Performance + Profits Optimizing People, Performance + Profits An Introduction
  • 2. We Every day we strive to assist business leaders in achieving a unleash breakthrough in their company’s performance. potential We know that a leader, connected to a purpose, can inspire and lead a team to achieve spectacular results. We help companies unleash potential – whether they are in a growth stage or in need of a turnaround – by developing their people and optimizing performance and profits. Clients who endorse We are a dedicated. passionate team of experts in all facets of the RTS pilot programs hospitality and restaurant business. We utilize a proven methodology have experienced over a that stimulates creativity and couples it with our disciplined business 250 basis point process. increase in sales We strive to become your trusted business advisor whether for a single project or an ongoing engagement. We are on your side to coach, counsel and effect change.
  • 3. Areas of Strategy Real Estate Expertise Branding Concept Development Marketing Human Resources Go to Market Strategy New Business Development Culinary Metrics & Analysis Design Technology Interim Management Franchising Leadership Training Turnarounds Staff Training Supply Chain Social Media Operations Business Analysis Executive Coaching Research Performance Management
  • 4. Maximum Results From Concept To Table Ad Agency Brand Agency Digital Agency Our work covers everything from theory to Limited Services Integrated Services Full Services execution, increasing profits in a sustainable way. Interior Design Firm Minimum Results
  • 5. Continuum and Balance We help strike a balanced CRAFT BUSINESS approach between financial needs of the business ownership and the original craft and inspiration that gives a growing aging brand vitality and sustainability. BALANCE Relevant Irrelevant
  • 6. Who gets Turnaround Companies Growth Companies results?  Mature Brands  New Concept  Tired Brands  Second Brands  Sick Brands  Fast Growth  Impaired Growth Private Equity Firms  Optimal Growth  Due Diligence  Cost Enhancement Franchises  Interim Management  Franchise Relations Vendors and Suppliers  Growth Strategies  Go to Market Strategy  Brand Positioning  Sales and Marketing
  • 7. A few of Audi Biscuitville InfoSync Services Innovative Dining Group our clients Border Grill Boston Market Karp Reilly Marcus Hotels Bugaboo Creek Medieval Times Burger Lounge Merriman’s Hawaii Captain D’s Mighty Leaf Tea We partner with a broad CapitalQ Mimi’s Café range of clients crossing Cooper’s Hawk Winery Nation’s Restaurant News industry, growth stage CTUIT Pizza Patron and size. Domino’s (largest franchisee) Real Mex Doubletree Hotel Rita’s Ice El Gallo Giro River Park Development Foremark Real Estate Steak ‘n Shake Freshii Stratos Restaurant Group Friendly’s Sun Capital GE Capital Tell Us About Us Hamburger Hamlet United Airlines Healthy Dining Which Wich Hot Schedules Yard House
  • 8. Our process: • Optimize • Integrate • Unleash Value Value Creation Capture (revenue) (profit) Visioning + Assessment
  • 9. GROWTH Growth Growth Growth Defining Symptoms Conditions Actions state of the Need New company: Growth Vehicle New Concept VISIONING Second Brand Is it smart? Lacks: Dilemmas Is it healthy? • Capital • Real Estate Impaired • People Growth • Systems SWOT • Structure Key Decisions Growth is too Hyper fast and unchecked Growth Critical Few Growth is Optimal managed effectively Growth Action Plan
  • 10. TURN-AROUND Turnaround Turnaround Turnaround Defining Symptoms Conditions Actions state of the company: Sales soft Mature ASSESSMENT Profits stable Brand Is it smart? Findings Is it healthy? Sales declining Tired Profits Brand declining Recommendations SWOT Sales down Sick Profits down Brand Critical Few Action Plan
  • 11. Who gives results? Fred LeFranc Founding Partner Steven Rockwell Financial Analyst Lauren Cahill Supply Chain Anna Marie Eddy Team Development & HR Dee Pettit Concept & Retail Branding Karen Zaniker Doug Fiedler Len Ghilani Andrew Hunter Laura Gosse A seasoned group of Branding, LSM Operations Training Concept & Operations Culinary & Research Social Media partners, each with over 25 year’s hands-on leadership experience Steve Levine Laura Martin Mike Lukianoff James McGehee David Farkas Branding & Marketing Branding, Marketing Perf. Metrics & Analysis Finance Business Communications Nesha Pai Singer Mark Rosenberg Frank Steed Debi Benedetti E. Rachel Baird Business Manager Research Franchising Culture & Leadership Concept & Graphics Andy Simpson Brain Marvin Design, Technology Construction Services
  • 12. Project RTS teams function in an interdisciplinary fashion to Teams ensure a fluid and holistic assessment of the business dynamics. We work in phases so that our clients are informed and in control of all project aspects. This perspective and approach helps RTS develop strategies and practical operating and tactical plans that: Achieve the …with the goals for strongest ROI improvement
  • 13. Headlines To NY and NJ: Here Comes Boston Market Steak ‘n Shake 4Q Sales, Profit Surge “First introduced earlier this year “INDIANAPOLIS The Steak in the West Palm Beach, Florida ‘n Shake Co., which area, guest counts have operates or franchises 485 increased double digits within the family-dining restaurants, first six weeks and remained at reported this week its third that level since the consecutive quarter of enhancements. Based on this profitability, on a same-store tremendous success, the launch sales increase driven by a will be implemented in more than 20-percent surge in traffic. 370 restaurants by the end of the …In the annual letter to year with the remaining locations shareholders, chairman to be completed by spring of Sardar Biglari said 2009 2011.” was a great year for Steak n Shake, which focused on –QSR Magazine cutting costs, developing 10-06-10 value for customers and improving service.” –Nation’s Restaurant News 12-15-09
  • 14. Testimonials Sardar Biglari, Chairman Steak ‘n Shake Lane Cardwell, former CEO Boston Market “2009 was a year marked by the “RTS gave us a vision, label and reversal of the decline in customer rallying cry. Being America’s traffic that had been troubling Steak ‘n kitchen table has always been in Shake over most of the last decade as our DNA. We have never had it well as a welcome reversal of presented to us so clearly.” operating losses that started in late fiscal 2007. “Fred and the team, which has 500 years of multi-unit Achieving sustainable cost advantages is the cornerstone of our experience, looked at our business model. Consequently, after concept and asked: What is its understanding the consumers’ strength?” coordinates of value, we repositioned the Steak ‘n Shake brand. Our extremely strong value proposition David Goronkin, CEO resonated with consumers because they perceived and actually received Garden Fresh far more in quality, taste, and service than the price they paid. “I’ve been very pleased with the …the brutality ended in the 2nd results from an on-going quarter of fiscal 2009. The reversal of relationship with RTS during my declining traffic began in the middle of tenure with several the first quarter, and…the fourth quarter overall traffic and same-store organizations. They bring a sales bested the prior year by 20% and cross-industry team of bright 10%, respectively.” people who actively participate –Annual Letter to Shareholders in the strategic implementation of concept re-invention
  • 15. Contact Fred LeFranc information: Founder & Managing Partner fred@resultsthrustrategy.com 704.307.2220 Laura Martin Partner, Business Development laura@resultsthrustrategy.com 941.927.0535 Headquarters Results thru Strategy, Inc. 6420-A1 Rea Road, Suite 378 Charlotte, NC 28277 Albuquerque │ Baltimore │ Birmingham │ Cleveland │ Charlotte Dallas│ Los Angeles │ Minneapolis │ New York City │Tampa Washington DC