13 Most Common Google Adwords Fails
- 4. • • • • – The Amazing System That Can Lose You A Lot Of Money
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- 14. • • • • • Quality Carpet Cleaning Professional Cleaning Of Carpets Rugs & Upholstery – See Our Offers NOT Expert cleaning company Complete residential and commercial Cleaning services – call now
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- 18. 50 Ads Per Ad Group 1 URL Per Ad 2000 Ad Groups Per Campaign 2000 Keywords Per Ad Group Sets Of Keywords & Placements 25 Per Account Budget, Location, Languages, Networks, Devices, Extensions, Scheduling & More 1 Per Advertiser Email, Password & Billing Info Account Campaign Ad Group Advert Advert Ad Group Advert Campaign Ad Group Advert Advert Advert •
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- 26. Imagine You Sell Tree Houses: • Adding Tree House (broad matched) would show your ad for searches such as: dead tree outside my house buy house with tree in garden Play house • None of these are relevant and may generate bad clicks • Adding “Tree House” (phrase matched) would show your ad for searches such as: wooden tree house tree house supplier
- 27. • Broad matching can be useful for those running brand awareness campaigns or selling mass market, impulse purchase products • For everyone else use extremely sparingly if at all • Exact match can be too specific and means you have to add many variants ACTION: • Use phrase matching in most situations
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- 39. • Google data shows that 61% of people who hit a non-optimised website on a smartphone will immediately leave! • All those visits = clicks = cost = wasted budget! • Google recently stopped you being able to turn off mobile ads • The good news is that mobile ads get more clicks and are cheaper than desktop ads ACTION: • If you are going to advertise with Adwords, GET A MOBILE SITE!
- 40. Avoid These Mistakes & Enjoy Excellent ROI OR Hire The DG Group For A Genuinely Small Monthly Fee Special Offer First Month Free If We Create Your Campaign www.thedggroup.eu franco@thedggroup.eu http://www.linkedin.com/company/the-dg-group http://www.facebook.com/DGGroup.eu @sanitymarketing https://plus.google.com/105048823499063054157/posts