Mobile apps 2014 panel discussion
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The document discusses the rapid evolution and significance of mobile technology, emphasizing its integration into daily life and various industries. It highlights the growth of mobile devices and the importance of user personalization and seamless experiences. The future of mobile technology is predicted to deepen its connection to users, potentially becoming as essential as electricity.
Mobile apps 2014 panel discussion
- 1. Technology Innovations and Mobile ecosystem 3rd Annual Mobile Apps - 2014
- 2. Where are we The number of mobile connected devices exceeded world’s population (2012) Smartphones will reach 1b in sales in 2016 (50%), India will have 200m smartphones Mobile is becoming critical to social role fulfilment and self-perception
- 3. What’s driving this Mobile has been the fastest expanding industry (trillion dollar in three decades) Computers/Phones are among the rare technologies that grow more powerful and less expensive simultaneously Convergence of communication, computers and consumer electronics is integrating and fuzzing the boundaries of what we call a computer or a phone.
- 4. Where will it go An african woman touches her hair 37 times a day but accesses her mobile phone 82 times a day There are more mobile phones in Uganda than lightbulbs India will soon have an army of people ready to engage with their smartphones in all sorts of ways
- 5. Opportunity or Threat Mobile is the ultimate cannibal amongst industries. Has subsumed so many industries Text, music, video games camera, radio and so many other consumer electronics You can convert it into an opportunity: A computer manufacturer became a music store (Apple), telephone manufacturer replaced compass and maps (Nokia Navteq) and internet search provider manufactured smartphone OS (Google Android)
- 6. Unique Abilities to Tap Personal mass medium Permanently connected Always on Available at point of inspiration Provides a digital interface to the real world
- 7. Personal With globally unique subscriber IDs (IMEI) makes it possible to profile and personalise on mobiles Very rarely shared, so makes it easier to deal with personal attributes like health and finance Investments in personalisation and predictive technology will be necessary - e.g. Donna a calendaring app.
- 8. Permanently Connected Mobile devices are always carried, always on network in the hands of the user People even take the phone to the bathroom and sleep with the phone in arms reach Notifications or push delivery is an important channel — (keep the balance between value and frequency) Think of instant gratification from supply side Seamless experience - e.g. movie continues from home to cab to airplane
- 9. At point of inspiration Mobile is used in the real world when an inspiration or a need arises Think of ways to connect them to real world phenomenon Check prices from store or ask friend for advice on choosing a product Find a restaurant nearby, Call a cab Make use of all contextual data that is available - e.g. location, weather condition, time of day, etc.
- 10. Digital interface to real world Power of computer in the pocket along with all sorts of sensors to measure the real world With internet of things mobile actually expands itself to multiple devices that interface with users We’ll have ability to measure health and emotional well being Bridges distances, the real world at users disposal is now way beyond the immediate location Army of friends, family who are online and available to interact
- 11. Remember Impact of technology is not the tools but behaviours that the tools facilitate With mobile we have a new era of control and power to the end user Users are experience loyal (not device/ brand). Important that technologies recede and put focus on human goals
- 12. Tipping point There is a lot of growth that will happen create deeper coupling of mobiles with users real lives until it recedes and becomes as pervasive as electricity Following laws will continue driving growth Moore’s : Computing power at lower cost - more can be done for a lot more people Sarnoff’s: social network growth - integration of whatsapp generation to the apps.
- 13. Who will win One who knows what aspects of their business/product are mobile enabled or mobile only and builds for a seamless experience e.g. Toyota (mobile assistance), stay free (menstrual health), center-fresh (fun game) Can convert usage of their app to a Habit through appropriate hooks.