Final 5 Steps to Measure Success in Web Design
Download as PPT, PDF0 likes278 views
This document discusses how web designers can focus their efforts and measure success. It provides tips for web designers, including defining success metrics, choosing the right tools for each job, doing A/B testing, making case studies and testimonials shareable on social media, and promoting their work to maximize their potential. The key message is that web designers should have a laser focus on their goals and be proactive in making things happen for their business through intentional efforts.
Final 5 Steps to Measure Success in Web Design
- 4. More help... •Makes his own way •Things he hates •Bit of BAD ASS
- 10. What is Important? Business Owners Survey...
- 13. The Problem: Your Focus... • Layout • Fonts • Colors Subjective • WordPress • Widgets • Technology Website
- 14. “We have always thought of design asbeing so much more than just the waysomething looks. It’s the whole thing—the way something works on so manydifferent levels.” ~ Jony Ives, Apple’s Sr. VP of Design
- 15. How is your client going to measure you? You have to defineYou have to define SUCCESS.SUCCESS.
- 16. “Create a hypothesis. “ ~ Chris Lema A Web Design Hero knowsA Web Design Hero knows what gets measured getswhat gets measured gets attention.attention.
- 17. There are many parts insideThere are many parts inside of this...but the key is to findof this...but the key is to find the RIGHT tool for the job.the RIGHT tool for the job.
- 18. A/B Testing Heat Maps Source: SEOcustomer.com
- 20. Source: thesaleslion.com Yo webbie, go beyond theYo webbie, go beyond the basics to standout...you knowbasics to standout...you know like a web design super hero.like a web design super hero.
- 21. “Create a BLUEPRINT.” ~ Troy Dean Web Designer Survey...
- 23. ‘ BA A/B Testing
- 24. A B A/B Testing
- 26. ‘ BA Be casual. Lose theBe casual. Lose the jacket...for the right audience.jacket...for the right audience. Source: LeadPages.net
- 27. Before and After
- 28. • Case Studies • Testimonials • Infographics Why? Clients & Prospects Make themMake them shareableshareable...... so... they can beso... they can be sharedshared..
- 29. Build it and they will come You must tell others about your successes.If you skip PROMOTION, youIf you skip PROMOTION, you will not maximize yourwill not maximize your potential.potential. Put your BIG GIRL panties onPut your BIG GIRL panties on and do it!and do it!
- 31. Web Designer
- 32. Laser-Focused
- 33. Wrap Up • Be Intentional. • Be Proactive. • Make it happen.
- 34. The Challenge
Editor's Notes
- #5: Does not do it the way EVERY ONE else does Things he hates clients on a tight BUDGET, yet they want their website in 3 days (and they want tons of leads too) Those that promise to deliver the content on time....and don’t Clients that say “make it pop” He also hates IE 8.....and 9....well of course 10....and 11 He just hates IE period Iframed he maybe a badass, but his is not a cowboy coder
- #11: Walt Disney when you want to work with bigger companies: “...solve a problem; design is important, but what problem do you solve”
- #29: 832% increase in tweets