Information technologies & Analytics for Telcos & ISPs

Solutions & Services
Information technologies & Analytics
for Telcos & ISPs
March 2007

http://www.datamine.gr
Company Profile
datamine ltd
Datamine was founded in January '05 and is based in Athens, Greece. Having as primary activity the design & implementation of
integrated business solutions using cutting edge I.T. and data modeling techniques, Datamine is dedicated in redefining the role
of information technology within the modern, customer-centric enterprise through innovative data-driven applications
Solutions & Services
Datamine provides state-of-the-art I.T. solutions with embedded Statistical & Data Mining logic, answering the demanding
management information needs of competitive corporations. Solutions range from analytical CRM, data modeling & business
intelligence to loyalty, campaign management and executive information systems
Human Resources
Datamine‟s team demonstrates sound scientific background and extensive professional experience in statistical analysis, data
mining, software architecture, data warehousing and B.I. within telecom and banking environments
Major Customers
Major Banking institutes and telecom operators of the Greek market in a series of challenging projects including:
 Campaign Management infrastructure and optimization
 Sales Analytics infrastructure - data mart
 Data Mining Modeling for Retention & Up-selling
 Consumer Risk Assessment processes & IT infrastructure
 Business process modeling

Services
from data preparation to Business Intelligence

Data preparation, DW & Reporting
A wide range of specialized services providing the basis for successful CRM, MIS and decision making: a
robust repository for customer data and business performance measurement
Data Cleansing
A set of services towards a reliable, enterprise-wide, data
Store. Includes Data Quality assessment against existing
data sources, cleansing strategies, suitable
transformations, matching algorithms as well as
techniques for automation of the resulting logic. Physical
Customer Identification and Phone standardization using
advanced, rule-based approaches, are typical examples of
this set of services
Data Mart Design
Design of special schemes that capture all aspects
of the customer through attributes, behavioural data, buying
history and contact events, in report-optimized data
structures. Datamine provides services ranging from initial
Data mart design and dimensional modelling to
deployment (initialization) and synchronization
ETL & Automation
Specialized services towards robust data integration.
Datamine designs and implements ETL (Extract,
Transform and Load) components in order to ensure
reliable data collection, transformation and deployment.
Our ETL also include data mining - related
transformations (for further modelling) as well as
generation of new variables, category schemes or other
metrics and aggregation figures
Data Migration
Specialized processes that enable data transfer from
legacy systems to new platforms. Our approach is based
on the output of Data Quality Assessment and Cleansing
procedures, in order to ensure that data is not only
transferred but also validated and/or normalized against
certain data and/or business logic

Analytical CRM
Datamine applies classical statistical analysis, data mining and machine learning techniques enabling
effective decision making, sophisticated CRM logic along with high-levels of automation
The Marketing Database
Datamine proposes this specialized database as
a single point of reference regarding customers, within the
enterprise: a global source of customer intelligence (from
Simple demographics to buying or usage patterns,
scores, classifications, churn and „propensity to buy‟
estimates) accompanied by marketing activities such as
promotions, campaigns, loyalty schemes and special
offers
Profiling & Segmentation
We see customer profiling & segmentation as the key-step
towards customer understanding and customer base
insight. At a macro level, well defined segments and
robust customer profiles enable efficient monitoring of the
customer base and it‟s synthesis versus time and market
conditions. At a micro level, better understanding of each
single customer enables more efficient campaigns,
targeted offers and intelligent communication strategies
Social Network Analysis
Advanced data modelling and analysis able to identify and
quantify interactions among customers (CDR for a telco,
emailing for ISPs) and further unveil structures within the
customer base. „Cliques‟ and „opinion leaders‟ can be tracked
and used for customer base dynamics as well as for „word of
mouth‟ strategies. SNA implemented through advanced
multidimensional models extends the „static‟ view of your
customers towards „customer‟s network value‟
Customer Satisfaction
A set of services for integrating, analyzing and modeling
consumer feedback. The resulting wealth of customer
information provides capabilities for analysis and
modeling that will boost both CRM and DSS functions of
the enterprise: at a management level, satisfaction KPIs
versus time, POS, customer segment and profile, may be
used as the core components for standard business
performance monitoring

Delivering Analytics - MIS
Datamine offers great amount of flexibility regarding package and delivery of customer intelligence to the
business community: Standard reporting, OLAP models, commercial packages or datamine‟s products
Reporting & Analysis
Datamine offers services that cover complex reporting
needs. We see reporting as a layer providing business
value to the amount of information stored in your
legacy systems and/or data warehouse. Our reporting
solutions are fully customized to specific customer
requirements and are accessible through standard web
Interfaces, thus enabling powerful integration scenarios
OLAP Reporting
Dynamic, multidimensional reporting solutions enabling
the end user to define the desired view against the
underlying data. Datamine combines both
multidimensional and relational data access thus providing
high performance solutions with outstanding flexibility and
extensibility. Our proposal for OLAP clients ranges from
MS Excel to Datamine‟s CBE – depending on customer
needs
Real time customer assessment
Specialized Web services enable each system of the
enterprise to submit „questions‟ to the customer
„intelligence infrastructure‟. Each question is conceived as a
„customer assessment request‟, served from the
corresponding business policy. Datamine treats Consumer
Credit Risk, Customer (network) value, Satisfaction levels,
usage & behavioural patterns as essential input for effective
customer evaluation & „treatment‟
Executive Information
Datamine offers effective top management information
through a specialized solution combining dashboards,
scorecards, customized views, KPIs and business
performance metrics. All this delivered in a regular fashion
through web or alternative channels. Subscription services
enable customization and monitoring (auditing) of the
information flow

Information Technology Services
Datamine treats analytical models and BI applications as core components of modern Business
Information Systems. Effective packaging and integration is our primary concern
I.T. Services
Professional services from requirement analysis,
business processes modeling, system architecture,
database design & optimization to business
layer modeling and user interface design, following
approaches that comply with well known standards and
specifications such as UML, RUP or the latest eXtreme
Programming (XP) model
Enterprise Application Integration
Ensuring a collaborative infrastructure that utilizes both
modern and legacy applications is critical in today‟s
competitive and dynamic business environment. EAI
supports the sharing of data and business processes
among the enterprise. Datamine can help you unify a part
or all of the legacy systems and move to the “universal”
client model
Software Engineering
Windows & Back-end Application Development
using a range of 3rd generation programming languages
and rapid development tools, from Java and .NET
(VB.NET, C#) to pure C++ (MFC, ATL).
Web & Distributed Application Development using
technologies including Java Server Pages, ASP.NET,
PHP, Web Services, Smart Clients
Process Modelling
Modern organizations adopt process-oriented business
models and put emphasis on modeling, implementation
and management of efficient business processes that cut
across organizational boundaries and bring value to the
customer. We treat Business Process Management both
as the key technology towards the „real time, customer-centric‟
corporation and as the appropriate platform for managing
performance

Solutions & Products
from churn & loyalty to campaign management and consumer credit risk

Analytical Applications
Applications that adds value to the „marketing database‟ and make use of the intelligence generated.
They both consume and produce analytical information thus enriching the overall infrastructure
Churn Management
We set the basis by accurately measuring the churn
phenomenon itself (types of churn, reasons, procedures)
against time and other critical factors. We then provide
Churn evolution figures against advanced customer
profiling enabling business experts to define questions
and assumptions on the critical factors. Our predictive
modelling completes the solution by estimating churn
probabilities for each single customer
Loyalty Schemes
Loyalty refers to more than a „member‟s card‟: loyalty
schemes should be sophisticated enough in order to enable
efficient customer selection, targeted offerings, integrated
performance assessment through advanced reporting and
embedded analysis. We treat Loyalty as a system on the
top of the „marketing database‟ that uses customer
Intelligence to better serve your clients enabling long
-lasting relationships
Customer Base Monitoring
Specialized reporting with a different perspective: at a
macro level, the evolution of the customer base in terms
of synthesis, penetration, segments and relevant
transition probabilities may unveil significant trends,
market changes, risks or opportunities. Standardized KPIs
along with dynamic reporting and browsing capabilities
are necessary for monitoring and maintaining the quality
of your customer base
Complaint Management
A new communication channel between your company
and your customers. Covers the needs of complaint
handling, process assessment, reporting, monitoring and
analysis. Adds value to data warehouse and relative
systems through customer satisfaction metrics that
enhance CRM related procedures. Includes workflow
components, advanced OLAP reporting
.

WEB Analytics
Advanced data manipulation, analysis and modeling components aiming in identification of patterns in
large volume of web-related data (traffic, click stream)
Traffic Database
Traffic consists of the set of data that describe in detail
every single user-portal interaction. A usually complex,
large volume data set including log file info, session
specific data, content structure. Datamine applies
advanced pre-processing and transformation logic in
order to generate suitable aggregations, statistics and figures
that will further feed data mining modeling processes. A
valuable database for reporting and general-purpose analysis
Recommendation Engine
Datamine‟s RE combines modelling with suitable
software components in order to automate the „learning‟
process and provide instant access to automated
recommendations. RE determines suitable material
(content, links, listings etc) for the specific user and the
specific session. The „suitability‟ of the material is
estimated from data mining algorithms which process
large volumes of data and identify „hidden‟ relationships
Portal Integration
Integration with the portal is achieved through a set of
web services regarding the on-line communication and
through a package of ETL components regarding offline
data feed. The off-line components collect information
from other systems involved, and apply all the predefined
validation checks, transformation, standardization or other
data preparation task automatically
Personalization
Our approach combine customer analytics and web
traffic data in order to calibrate a web-site in terms of
information / content served or services/ functionality
enabled. The key input is based on user navigational
patterns, their profiles and their declared preferences.
Personalization improves customer experience and may
dramatically Increase customer (user) satisfaction & Loyalty,
usage boost, cross-selling & up-selling opportunities

Products: Campaign Management
An integrated information system that covers the needs of campaign definition, target group design, campaign execution,
monitoring and performance assessment
 Extends existing Business Intelligence infrastructure, adds value to data warehouse and relative systems
 Fully Standardizes & Automates campaign management processes, enables closed-loop marketing
 Provides the framework for systematic measurement and optimization (cost minimization with response maximization)
 Provides the data needed for advanced data mining and/or statistical modelling (such as customer response, propensity to
buy models) thus supporting customer intelligence and decision making processes
1. Campaign Viewer
A set of different views against the selected
campaign provide instant & accurate
information on the aspect of interest
2. Working List
Quick or composite campaign search
functionality and the resulting campaigns list.
A powerful navigation tool for exploring
campaigns
3. Cohort Analysis
Specialized computations & Charts provide
direct insight to campaign performance factors
with minimum effort
1
2
3

Campaign Management System has been designed using latest technological advances in the IT arena. It is based on
the „smart client‟ architecture as proposed by Microsoft, leading to a powerful and flexible solution that provides a unique
combination of characteristics.
 Includes advanced reporting and monitoring functionality for management & optimization purposes (performance
measurements, Statistics, KPIs for campaign assessment)
 Includes sophisticated document management functionality for template generation, personalization and handling
 Can be supported with additional Data Cleansing & Normalization services in order to enhance data quality and performance
Products: Campaign Management
1. List Management
Consists of tools that enable storing, retrieving
and managing set of customers for direct or future
use. Enabling operations such as merge, deltas,
data normalization and advanced customer
identification (matching) techniques
2. Profiling & Analysis
Each list can be analyzed using a set of
customer profiling reports. The system can be
extended with additional specialized reports
that meet any request that can be formed within
the available data space
1
2

A specialized system enabling marketing users to explore the customer base in any meaningful way (as defined from
the underlying data) and compile accurate target groups. More specifically, CBE enables:
 Exploration of the customer base
 Profiling and analysis of any subset of customers defined
 Definition and management of target groups – sets of customers
 Random sampling and list balancing mechanisms for fine tuning and special handling
 Forwarding or exporting target groups
 Special user control and auditing modules for managing access to sensitive customer information
Products: Customer Base Explorer
1. Selection Engine
Dimension values to be used as filtering criteria
against the underlying customer/user cube (the
Marketing Database)
2. Profiling & Analysis
List definition as a package of customer sets.
Statistical analysis according to the selected
demographics report
3. Customer List Preview
Random sample of the customers resulting
from user‟s selection against the cube
1
2
3

A platform which enables customer information enrichment and sharing through tariff plan suitability analysis and
comparative reporting. The system aims to answer questions like:
 Which is the best tariff model for the specific customer?
 How „good‟ is the competition for the specific customer?
 How total revenue will be affected assuming massive transition to a specific tariff plan?
 How many of our customers are found with inappropriate tariffs? Is this related to churn/loyalty?
 Is there any pattern or trend relative to customers with „expensive‟ plans?
Products: Competition Analysis
1. Market Explorer
Enables quick management and browsing on the
collection of markets and tariff plans
2. Customer Base Navigator
Customer search & retrieval, account & contracts
belonging to the selected customer
3. Billing Comparison Report
Compares Selected tariffs against actual or
simulated customer‟s traffic
1
2
3

datamine ltd
Decision Support Systems
22 Ethnikis Antistasis ave
15232 Chalandri
Athens, Greece
T: (+30) 210 6899960
F: (+30) 210 6899968
info@datamine.gr
George Krasadakis
Head of Analytics
g.krasadakis@datamine.gr
Contact information

Information technologies & Analytics for Telcos & ISPs

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