Greg Friese discusses cheating in EMS education. He explains that cheating is common across all levels of education due to various factors like peer pressure, lack of clear rules, and low risk of consequences. Some common forms of cheating include plagiarism, falsifying records, and sharing test answers. Friese proposes solutions like implementing academic integrity policies, discussing ethics and values with students, focusing assessments on competency over facts, and promoting a culture that celebrates learning over scores. The overall goal is to reduce cheating through prevention, education, and evaluating students on what they can do rather than what they know.