LinkedIn as Continuing Professional Development Tools for Medical Doctors.(A case of ENT doctors)
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The document discusses the role of LinkedIn as a tool for continuing professional development (CPD) among medical doctors, specifically otorhinolaryngologists. It highlights the growing significance of social media in healthcare for networking, professional development, and visibility, while also addressing challenges and opportunities associated with its use. It emphasizes the importance of CPD in enhancing personal qualities and adapting to changes in the medical field through innovative technologies.
LinkedIn as Continuing Professional Development Tools for Medical Doctors.(A case of ENT doctors)
- 1. LinkedIn as Continuing Professional Development Tools for Medical Doctors. (A case of ENT doctors) (Introduction) Ghassan Shahrour, MD. Triangle Health Professional Development Network, NC, USA trianglehpdn@gmail.com
- 2. Presentation Outline • Introduction to Continuing Professional Development, CPD. (CME/CPD). • CPD and personal qualities. • Introduction to social media in health. • LinkedIn; potentials and opportunities for physicians. (Case of Otorhinolaryngologists). • Examples. 2
- 3. 4 Ongoing wide range of specialized training, formal and non-formal education, for health professionals, to provide high quality health care and assure patient safety. Story of definitions: MPC, CME, CPD: CPD has received acceptance more recently as an alternative to CME. (KIMS).
- 4. 5 CPD promotes personal qualities and is tailored to individual needs. (The individual role) = It focuses on both clinical content and other practice-related content, such as communications, networking, business, research and statistic skills, critical appraisal skills, public relations, reporting, ICDL and presentation skills. = Includes more diverse learning formats and takes place in more diverse settings (clinical settings). = New in U.S. but the term is used widely in Canada, and the European Union, including the UK. C P D
- 5. Growing Personal Role in CPD Cycle 6
- 6. 10 * ICT has stimulated CPD through the use of interactive technology. ICT & CPD * ICT has created enabling environment to thrive our personal CPD. * MD in ICT era (eHealth). * CPD enables learner to be proactive than passive and reactive. It helps cope positively with the change.
- 7. Ghassan Shahrour, MD Internet usage in the region
- 8. 12 Social media usage in the region Growing use in the world
- 9. 13 Growing use in the world Ghassan Shahrour, MD
- 10. 14 •More than 40% of consumers use social media for health • 31% of health care organizations have specific social media guidelines in writing. (source: Institute for Health) • 31% of health care professionals use social media for professional networking. • 41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility. • 26% of all hospitals in the US participate in social media. (https://www.linkedin.com/in/jonathangovette) Social Media in Healthcare Turning Point & Tipping Point
- 11. •Inter-professional communication / collaboration. •Health & Medical education / Professional development. •Communication of findings to diverse target groups. •Funding opportunity / fundraising. • Finding Job or staff. •Health advocacy / Illness support group. •Public health alert. •Training opportunity. •Visibility…….. Potentials of Social Media in Health
- 12. Why Use LinkedIn? The world’s largest professional networking site. The most important tools employers use to find new employees. Eeasy way to promote yourself and build your network. Allows you to easily collect information on companies you want to work for and prepare for your interviews. Digital Professional Presence. (boost your online presence) Connections with institutes & organizations. Connection with colleagues & other professionals. Job opportunities. Communicate widely your articles and pubs. Communicate widely your research. 17 Challenges?.. !!
- 13. 18 Profile: Options you have My Network: where you go Your Pitch and PAR. Professional strength. -Professional online profile: -Professional web page: -Professional social media profile.
- 14. Can access “Groups and connections” directly from the Home Page. 19
- 15. 20 Option to share your updates on Twitter = More visibility
- 16. Groups Hear the latest news on professional news. Professional discussions with colleagues and peers. This is where you will learn about open positions. Other opportunities. 21
- 19. The greatest benefit to belonging to a group is the ability to email people you want even if you don’t know their email. After you become a member of a group, you can see other member’s profiles. 24
- 20. Following companies/University/Group are a great way to stay on top of what are happening. 25
- 22. LinkedIn Pulse: Posts published by your network in Notification: Your contact just joined …. like to connect? LinkedIn emails you on what’s new in your groups:
- 23. 28 Enhance Your Professional Visibility !!
- 25. 35
- 26. 36 ENT
- 27. CPD
- 28. * http://www.how-to-really-use-linkedin.com/ * Professional use of digital and social media. Committee Opinion No. 622. American Congress of Obstetricians and Gynecologists. Obstet Gynecol 2015;125:516–20. Additional Resources: Ghassan Shahrour, MD Triangle Health Professional Development Network, NC, USA www.linkedin.com/in/ghassanshahrour http://bit.ly/1SXape4