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The Value of Being

Erin Maney ~ SUNY Learning Network
RRHIMA ~ November 2013
Today, we aim to
discover:
•

What is the social media
landscape with regard to
healthcare?

•

What is LinkedIn?

•

How is LinkedIn being
used and by whom?

•

How is LinkedIn relevant
to healthcare
professionals?

•

How can you make the
most of your LinkedIn
profile?
The Social Media Landscape
 Social media tools are

predominately used to
facilitate communication and
improve knowledge.
 Social media is primarily used

by healthcare organizations
for community engagement
(fundraising, customer
service) providing news and
information, patient
education, and advertising.
http://www.ncbi.nlm.nih.gov/pubmed/23887004

 While the use of social media

is widespread, the tools
suggest the sustainability for
use in a range of professional
activities.
 Most widely used venues for

physicians are online
communities
(read, research, network, co
mmunicate with colleagues
on patient issues).
http://www.ncbi.nlm.nih.gov/pubmed/23388291
http://bit.ly/LWruwf
http://bit.ly/1anqqAD
Health Care Social Media List

http://network.socialmedia.mayoclinic.org/hcsml-grid/
SUNY Upstate Medical University
What is LinkedIn?
 22nd most visited website

in the world (March 2013)

 Used by more adults online

than
Twitter, Tumblr, Instagram
or Pinterest
http://bit.ly/1bmOHEK
How is LinkedIn being used?
LinkedIn helps professionals
 Establish a professional

virtual footprint
 Build and maintain a

professional network
 Find and reconnect with

colleagues
 Learn about other

companies

 Reach people across

networks with robust tools
 Tap into a knowledge base

of networked professionals
 Discover new potential

opportunities
How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx
How is LinkedIn relevant to healthcare?
http://slidesha.re/ZvWomx
http://www.slideshare.net/JulieDugum/healthcare-members-on-linkedin
Customizing Your
 Professional profile picture

 Summary of skills &

qualifications

 Accurate work history (not a

cut and paste)

 Proofread!
 Check privacy settings

Profile
 Verify company and

organization profiles

 Separate your LinkedIn

profile from nonprofessional
social media sites (I.e.
integrate your Slideshare or
Twitter, not Facebook)

 Be sure all the links in your

profile and contact info work

 Add your organization

website or your professional
webpage
http://bit.ly/1bmQycz
Profile Tour
 Snapshot

 Background
 Experience
 Skills & Expertise
 Publications
 Education
 Interests, Honors &

Awards, Recommendations
 Connections & Groups
http://bit.ly/YHrJS2
Optimizing Your
 Join discussion groups around

your interests

 Join professional groups and

organizations

 Update your skills and

expertise

 Elicit and edit endorsements
 Stay active (post

presentations, papers, books,
engage in
groups, posts, updates, etc)

http://bit.ly/1bAwvck

Profile
 Visibility

 Recommend others
 Keep information current
 Add video and photos that

capture your skills

 Start a group (or sub-group)
@ExpertlyMade

Erin Maney – Senior Instructional
Designer/Technical Trainer
Educator, proud tech geek, and momma
to @pookanpeanut
SUNY Learning Network
erin.maney@suny.edu
Gmail: ebmaney@gmail.com

For more on Social Media in Healthcare:
http://www.slideshare.net/ebmaney/getting-your-head-in-the-game
Additional Resources:
http://bundlr.com/b/linkedin-rrhima

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The Value of Being LinkedIn

  • 1. The Value of Being Erin Maney ~ SUNY Learning Network RRHIMA ~ November 2013
  • 2. Today, we aim to discover: • What is the social media landscape with regard to healthcare? • What is LinkedIn? • How is LinkedIn being used and by whom? • How is LinkedIn relevant to healthcare professionals? • How can you make the most of your LinkedIn profile?
  • 3. The Social Media Landscape  Social media tools are predominately used to facilitate communication and improve knowledge.  Social media is primarily used by healthcare organizations for community engagement (fundraising, customer service) providing news and information, patient education, and advertising. http://www.ncbi.nlm.nih.gov/pubmed/23887004  While the use of social media is widespread, the tools suggest the sustainability for use in a range of professional activities.  Most widely used venues for physicians are online communities (read, research, network, co mmunicate with colleagues on patient issues). http://www.ncbi.nlm.nih.gov/pubmed/23388291
  • 6. Health Care Social Media List http://network.socialmedia.mayoclinic.org/hcsml-grid/
  • 7. SUNY Upstate Medical University
  • 8. What is LinkedIn?  22nd most visited website in the world (March 2013)  Used by more adults online than Twitter, Tumblr, Instagram or Pinterest http://bit.ly/1bmOHEK
  • 9. How is LinkedIn being used? LinkedIn helps professionals  Establish a professional virtual footprint  Build and maintain a professional network  Find and reconnect with colleagues  Learn about other companies  Reach people across networks with robust tools  Tap into a knowledge base of networked professionals  Discover new potential opportunities
  • 10. How is LinkedIn relevant to healthcare? http://slidesha.re/ZvWomx
  • 11. How is LinkedIn relevant to healthcare? http://slidesha.re/ZvWomx
  • 13. Customizing Your  Professional profile picture  Summary of skills & qualifications  Accurate work history (not a cut and paste)  Proofread!  Check privacy settings Profile  Verify company and organization profiles  Separate your LinkedIn profile from nonprofessional social media sites (I.e. integrate your Slideshare or Twitter, not Facebook)  Be sure all the links in your profile and contact info work  Add your organization website or your professional webpage http://bit.ly/1bmQycz
  • 14. Profile Tour  Snapshot  Background  Experience  Skills & Expertise  Publications  Education  Interests, Honors & Awards, Recommendations  Connections & Groups
  • 16. Optimizing Your  Join discussion groups around your interests  Join professional groups and organizations  Update your skills and expertise  Elicit and edit endorsements  Stay active (post presentations, papers, books, engage in groups, posts, updates, etc) http://bit.ly/1bAwvck Profile  Visibility  Recommend others  Keep information current  Add video and photos that capture your skills  Start a group (or sub-group)
  • 17. @ExpertlyMade Erin Maney – Senior Instructional Designer/Technical Trainer Educator, proud tech geek, and momma to @pookanpeanut SUNY Learning Network erin.maney@suny.edu Gmail: ebmaney@gmail.com For more on Social Media in Healthcare: http://www.slideshare.net/ebmaney/getting-your-head-in-the-game Additional Resources: http://bundlr.com/b/linkedin-rrhima