LinkedIn Basics
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The document outlines key strategies for creating an effective LinkedIn profile, emphasizing the importance of a professional photo, informative headline, and compelling summary. It highlights that a well-crafted profile can enhance visibility to hiring managers and recruiters, and suggests maintaining a minimum of 50 connections and utilizing industry-related groups. Additional resources for job searching and LinkedIn tips are also provided, along with contact information for career advising.
LinkedIn Basics
- 1. CAREER SERVICES FEATURE PRESENTATION Basics Saint Leo University|Online online.saintleo.edu
- 2. Introductions Nancy Cheek, Career Advisor 813/221-6342 Laura.cheek@saint.leo.edu Saint Leo University|Online online.saintleo.edu
- 3. Largest professional networking site in the world Over 347 million members worldwide, 107 million of those are in the US 40% of users check in every day 2 people join LinkedIn every second Saint Leo University|Online online.saintleo.edu
- 5. 7 Keys to an Effective Profile 1. Professional photo 11 x more likely to be noticed 2. Headline that tells what you have to offer 3. A compelling summary 4. Relevant jobs, courses, honors and awards 5. Education 6. Effective use of the “Skills & Expertise” section Minimum of 5 7. Connections Minimum of 50 Saint Leo University|Online online.saintleo.edu
- 6. A well-crafted and complete profile will impact your ranking on search engines and improve the likelihood that your profile will be found by hiring managers and recruiters. Saint Leo University|Online online.saintleo.edu
- 7. 1. Professional Photo This: Saint Leo University|Online online.saintleo.edu
- 8. Not this: Saint Leo University|Online online.saintleo.edu
- 9. Or this: = Saint Leo University|Online online.saintleo.edu
- 10. Use searchable keywords in your headline and summary 2. Informative Headline Saint Leo University|Online online.saintleo.edu
- 11. Customize your URL Saint Leo University|Online online.saintleo.edu
- 12. 3. Compelling Summary Saint Leo University|Online online.saintleo.edu
- 13. 4. Relevant Experience Saint Leo University|Online online.saintleo.edu
- 14. Add sections as needed Saint Leo University|Online online.saintleo.edu
- 15. 5. Education Saint Leo University|Online online.saintleo.edu
- 16. 6. Skills & Expertise 5+ Saint Leo University|Online online.saintleo.edu
- 17. 7. Connections 50+ Saint Leo University|Online online.saintleo.edu
- 19. Always personalize your connection request Saint Leo University|Online online.saintleo.edu
- 20. Join groups to gain exposure to industry professionals – more connections Saint Leo University|Online online.saintleo.edu
- 21. Search groups by industry – and location Saint Leo University|Online online.saintleo.edu
- 22. Access to all members in group Saint Leo University|Online online.saintleo.edu
- 23. Bonus for tonight - find jobs!! Saint Leo University|Online online.saintleo.edu
- 24. Jobs by program, job title, company, location Saint Leo University|Online online.saintleo.edu
- 25. LinkedIn Resources More advice on LinkedIn: https://university.linkedin.com/linkedin-for-students https://www.linkedin.com/studentjobs LinkedIn in 30 Minutes by Melanie Pinola Saint Leo LinkedIn groups to join: Saint Leo University Center for Online Learning Career Services Center for Online Learning Saint Leo University Student Life Saint Leo University Alumni Association Questions about getting started? Contact your career advisor: Nancy Cheek at laura.cheek@saintleo.edu Connect with me on LinkedIn! Saint Leo University|Online online.saintleo.edu
Editor's Notes
- #11: Do not put your job title or “Student at Sanford-Brown College” as your headline. Instead, use searchable, industry specific keywords.
- #17: You can add up to 50 skills to our profile. Don’t be shy! In “edit” mode you can “drag and drop” to place them in priority order. Don’t leave Office, or soft skills at the top.
- #18: Use the “Advanced” search button
- #22: Groups are displayed in descending order according to # of members.
- #25: Search for people in your industry using industry specific keywords. Contact them for informational interviews.