Introduction to LinkedIn for MELSIG by Carlotte Corke LJMU
LinkedIn is a professional social media platform with over 300 million users globally. It allows users to connect with colleagues and professionals within their industries, build professional profiles, search for jobs, and research companies and careers. The document provides an introduction to using LinkedIn, including building an informative profile with a professional photo, headline, summary, experience, skills, and recommendations to establish an identity; connecting with contacts to build a network; and utilizing the platform's research and job tools to gain knowledge about careers and opportunities. Recruiters increasingly use LinkedIn to find qualified candidates, searching by factors like university, field of study, skills, and groups. The presentation encourages attendees to make use of LinkedIn's resources to advance their careers.
Introduction to LinkedIn for MELSIG by Carlotte Corke LJMU
- 1. Intro to LinkedIn Charlotte Corke World of Work Careers Centre Liverpool John Moores University
- 2. • Understand its value • Who you are - profile • Who you know – networking • What you know – employer research • Understand how employers use it Intro to LinkedIn
- 5. What percentage of recruiters have hired through social networks? A: 38% B: 58% C: 78%
- 7. 300M+ Professionals globally 3.5M+ companies 150+ industries 24K+ universities 15M+users in UK Who uses LinkedIn? 300k+ jobs
- 8. How to be ready for these opportunities Identity Who you are Networks Who you know Knowledge What you know
- 9. Who you are Your identity 1. Be FOUND 2.Be GREAT
- 10. 1: Register Registering for LinkedIn is fast and free!
- 11. 2: Build your profile Add a professional photo You’re 11 times more likely to be viewed when you have a photo – but make sure it’s the right photo
- 12. 2: Build your profile Think Keywords
- 13. 2: Build your profile Headline - use this to tell people what you are passionate about
- 14. 2: Build your profile Headline - use this to tell people what you are passionate about
- 15. 2: Build your profile Summary – this is your “elevator pitch”
- 16. 2: Build your profile Experience and Qualifications
- 17. 2: Build your profile Skills and Endorsements 2. Get endorsed 1. Add skills Super powered keywords
- 18. 2: Build your profile Recommendations
- 19. Who you know Your network Not just for today- for the future
- 20. 3: Build your network Connect with all the people you know
- 22. Personalised invitations Always send connection requests from the person’s profile so you can use a personal message to give the context to your connection
- 23. What you know Knowledge and Insights Use LinkedIn to your advantage
- 24. Use LinkedIn to get an insight into - People working in your field, their skills, their career paths - Companies you would like to work for - Different job roles in those companies or in your field - What graduates from your degree subject have gone on to do Research
- 25. Groups Finding the right groups – some are suggested
- 26. Jobs
- 27. Jobs
- 29. “LinkedIn is certainly my method of choice for connecting with talent for our business. There are teams of recruiters across the country that as we speak are actively trying to find talented candidates on LinkedIn. It’s such a rapidly growing talent pool that I think you can’t afford not to be a part of. It allows you to build a really useful professional network, which will stay with you throughout your career.” Nicola Heywood Strategic Resourcing Employers
- 30. Employers proactively target the talent they need using “LinkedIn Recruiter” They can search by - University - Field of study - Graduation date - Keywords - Groups Employers
- 31. Useful resources LinkedIn Help Center http://help.linkedin.com Student support site http://students.linkedin.com/uk
- 32. Intro to LinkedIn Any questions? To find me on LinkedIn, search Charlotte Corke