Linkedin - You Should Be On LInkedin
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LinkedIn is the world's largest professional networking platform with over 175 million members, designed to facilitate connections, knowledge exchange, and opportunities among professionals. It is valuable for its growing membership, ease of referrals, searchable profiles, professional learning groups, and free access. To utilize LinkedIn effectively, users should create profiles with relevant information, connect with known contacts, join relevant groups, and share appropriate content.
Linkedin - You Should Be On LInkedin
- 1. A Linked in Primer 1. What 2. Why 3. How Dan Morton
- 2. Networking For Business People (what Linkedin is NOT)
- 3. -Or- Linkedin is geared more towards the business professional
- 4. What is LinkedIn? • LinkedIn is the world’s largest professional network with over 175 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.
- 5. It’s All About The Connections it’s called math….. 1st-degree - People you're directly connected to because you have accepted their invitation to connect, or they have accepted your invitation. 2nd-degree - People who are connected to your 1st-degree connections. 3rd-degree - People who are connected to your 2nd-degree connections.
- 6. This is what I’m going on about - the math…. ! this is just an estimate, but could be very true… Connections Third Degree Second Degree Connections First Degree 0 200000 400000 600000
- 7. Why LinkedIn? – already covered the math - • The number of members continues to increase • It’s referral-friendly (and easy to refer/get referred) • Profiles are easily comparable and searchable* • It offers many professional learning groups • It’s Free! • It can also double as a sales lead building tool
- 8. How? • Join – go to linkedin.com & grab an account – now! • Create a Profile – Upload a picture (please, nothing cute) – Edit “Basic Information” – Use industry keywords in your headline – Write a thoughtful summary that describes how you can help your target audience (clients, etc)
- 10. Dos and Don’ts • Do try to connect with those you know • Don’t try to connect with just anyone (spam & IDK) • Do join groups • Don’t spam groups with tons of offers, etc. • Do post useful and interesting articles (appropriate for that group) • Don’t mention your cousin’s boozy birthday bash
- 11. Get Some Connections! You know the name of everyone at CSBP – get their card and search for them on Linkedin. You will need their email address so Linkedin doesn’t think you’re spamming. I sincerely HOPE that all CSBP members won’t IDK the other members!!
- 13. Join Groups! Depending on how you want to use Linkedin, there’s probably several groups for you! Remember – you can communicate with other members of the groups you belong to even if they are not in your network!!