2014 7x7x7 Next Level LinkedIn.
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The document outlines the ground rules and tips for maximizing LinkedIn usage as a sales tool, emphasizing the importance of strong connections, advanced search options, and group engagement. It provides seven key strategies for leveraging LinkedIn, including networking tips, profile optimization techniques, and ways to increase visibility. Additionally, it discusses the value of analytics, publishing on LinkedIn, and approaches to talent recruitment.
2014 7x7x7 Next Level LinkedIn.
- 2. 7x7x7 Ground Rules 1.Each EXPERT will have SEVEN MINUTES to share their TIP. 2.A one-minute warning will sound. 3.Once the signal sounds, no more TIPS! 4.Please hold all questions until the end. 5.There will be approximately 30 minutes for questions and answers after all have shared. 6.Questions should be directed to the moderator. 7.Please keep track of TIPS on the back of your info sheet.
- 4. The Hidden Tools. Dave Rubel @DaveRubel
- 5. InMaps
- 6. Turn off Activity Broadcasts
- 7. Select What Others See When They View Your Profile
- 10. Customize Your LinkedIn URL
- 11. Customize Your Public Profile
- 12. Thank you!
- 13. Drive Your Sales. Christine Miller @millersales
- 14. With over 300 million members worldwide – LinkedIn is more than a major social network, it’s THE social network for business. Using LinkedIn as only a job-hunting tool is a wasted sales opportunity!
- 15. My Tip? Use LinkedIn to Drive Sales! • Seven Mini Tips (less than a minute each) to get it done!
- 16. 1. Connections • Establish Strong First and Second Connections • Strong connections lead to a strong network. • Friends and family don’t count! • Strong Connections Include: • Alumni • Co-Workers • People you do business with and like or admire • Members of the same social and fraternal organizations • People whose career, interests, and attitudes make them ideal connections • Potential customers or employers • Active members in LinkedIn groups connected with your career or interests
- 17. 2. Advanced Search Options • Use LinkedIn Advance Search options on free accounts to find people by title, company, location or keyword. • Save your search! – Ex: You are searching for owners of restaurants that are within 50 miles of Burlington. – LinkedIn will bring prospects to you!
- 18. 3. Mapping • How to reach a decision maker on your target list? – Search the company name in the “people” field. LinkedIn will provide a list of people who work or have worked in that company. – Filter the results by “relationship” to see if you have any first or second degree connections to any employee.
- 19. 4. Find Last Names A Fun LinkedIn Trick! • Looking for a contact at Facebook and find Dan R? • Google “Dan R VP at Facebook LinkedIn” • Find Dan Rose! – Click through to his public LinkedIn profile. 1. 2.
- 20. 5. Join LinkedIn Groups (or start one!) • As a Member of a Group… • You can bypass the need to be a first degree connection to message them. • You can view the profiles of the members without being connected. • Start Your Own Group… • Establish yourself as a thought leader in your industry. • Grow a community of advocates. • Acquire new leads!
- 21. 6. Peek at Others and See who’s Peeking at You! • Click on the “Who’s Viewed Your Profile” link • See who was checking you out. • Study your Profile View Data. • Mysterious Suitor? Did the “Multimedia Specialist in the Design Industry” look at your profile? • Click on the mystery face and LinkedIn will give you a list that will include the actual visitor. Happy hunting! • Why does peeking matter? • You can see which weeks you've gotten the most profile views, and attribute spikes to your activity. • If LinkedIn spots a trend in people viewing your profile, they'll identify that for you. • You can reach out to those that have viewed your profile and if you view other profiles, some of those people will reach out to you.
- 22. 7. Own Your LinkedIn Connections! • While your connections are located only on LinkedIn, they belong to LinkedIn. • Export your connections to your contact management system. • Under Network (in the navigation system), click on Contacts - click Export LinkedIn Connections under Advanced Settings. • Export will be in a .CSV or .VCF file and will include connection first name, last name and e-mail. 1. 2. 3.
- 23. Tangible revenue and new accounts can be derived from LinkedIn. Use it as a sales tool and you can expect better results!
- 24. Be a superhero. Sonya Endreva-Cisar @comcastbusiness
- 25. Agenda • Outcome – are you a superhero yet? • Traditional business model accelerated. • More tips to stay visible.
- 26. Outcome – are you a Superhero yet? 1. Client visibility – marketing 2. Visible to potential prospects 3. Corporate visibility 4. Personal visibility
- 27. Traditional business model accelerated • What is a traditional business model? • How do we leverage it?
- 28. More tips to stay visible
- 29. More tips to stay visible
- 30. Resources to help You become a Superhero!
- 31. Last but not least… Always have fun and believe in the superhero of YOU!
- 32. Powerful updates and posts. Stephen Frey @arocordisdesign
- 33. Increase Visibility • “Giving to Get” • It’s all about staying in front of people. • Creating relationships through conversations, interactions – offline & online • Long term view • It takes a Village.
- 34. Figure Out Your Goals • What is your plan? • What: Define your subject matter expertise areas. • Who are your audiences? • How often to do it? • What are conversions for you?
- 35. Kinds of Updates • Professional Updates (500 + characters) • Original content • Sharing other’s info. w/ links, video • Press releases, events you went to • White papers, case studies • Relevant news • Polls about issues
- 36. Optimizing Updates • Cross-link to Twitter & WeChat • Hashtags # • @Symbols in words • Times of day, week, weekend • Global vs. local • Link updates to Facebook, Google + • But Don’t Spam
- 37. LinkedIn Pulse • LinkedIn’s growing media ambition • Market intelligence & lifelong learning • Follow Influencers your admire • Follow channels, media sites, publishers.
- 38. LinkedIn Publishing • Rolling out in 2014+ • Long form content • Publish to the World! • Recycle & update existing original content • Keywords & SEO • “Push” to LinkedIn Company pages, websites, social media • Editing & Quality
- 39. Measuring Success • It’s Personal: Connection to others you can’t always stay in touch with • It’s Social: Creating & sustaining conversations • It’s Analytics: LinkedIn, Google, Others • It’s Business: Drive sales, create convergence to websites, buzz
- 40. For More…. • Use LinkedIn search to find out who’s publishing in your expertise. • Wayne Berefruth: Power+Formula • LinkedIn Publishing: – LinkedIn Blog: The Definitive Publishing Platform – Social Media Examiner: LInkedIn Publishing, What Marketer’s need to know – Entrepreneur Blog: Should You Join LinkedIn’s Expanded Influencer Program
- 41. Groups, filtering and talent recruitment. Emily Pendergraft @EPendergraft
- 42. Groups, Filtering and Talent recruitment Tailoring your search to meet your outreach needs
- 43. Our assumptions: • ME: – Anyone who creates a LinkedIn profile is open and willing to recruiters contacting the. • THEM: – I (the recruiter) am a real person. – The company exists and you can learn more directly from the recruiter’s page. • US: – LinkedIn is growing- approx.. 2 new members every second- and will continue to grow.
- 44. InMail: Worth it? • Private message that goes to LinkedIn inbox as well as email inbox • Must upgrade to LinkedIn Premium or Recruiter Account: ~$100 per month • LinkedIn guarantees that you’ll receive a response
- 45. I’m not paying $100 per month! I don’t want to/can’t afford to pay for InMail! Now what? – Use groups – Use search filters – Use Google – Export your connections
- 46. Use Groups Connect, message, and view profiles of members without email address
- 47. Use Filters • Common filters: – School – Involvement- national organizations, clubs, etc. – Major – Past employment – Field of work/interest – Graduation year – Region/location • Be mindful of restricted profiles. – “Diana B.”
- 48. Google Searching • Bypass restricted profiles through a Google Search with quotation marks – Google “Diana B. Sustainability Scholar University of Michigan” her full profile will show up • Tip: Must be signed out of your own LinkedIn profile! • Quotation marks and filters should be a best practice- streamline your search results – Tailor your search to match exact needs Example: I want to find LinkedIn profiles for 5th year seniors from the University of Southern California
- 49. Export Connections • Optional feature ideal for data tracking/analysis • Option for .CSV or .VCF file • Use to import to another contact management system or outreach – Mail merge
- 50. Use LinkedIn for talent recruitment, but tailor your approach to meet your business needs.
- 54. Be selfish. MY SELFISH AGENDA
- 55. Be selfish.
- 56. Be selfish.
- 57. Be selfish.
- 58. Be selfish.
- 59. Questions? • Please direct either towards a specific panelist or in general for any to answer • Use hashtag #777LinkedIn
- 60. Thank you for attending today. Copies of today’s presentation are available for sharing or download at: • www.twitter.com/FamBizSuccess • www.slideshare.com/dvdv
Editor's Notes
- #26: Why do I want to be a superhero?Well don’t we all want to be superheroesat the work placeAt home Amongst each otherYES!If we are not superheroes than we are only strangers