Teaching LinkedIn

Teaching LinkedIn
Courtland L. Bovée, Grossmont College
Nikki Jones, Pearson Prentice Hall
Welcome

LinkedIn Is the World’s Largest Professional Social Site
• 80 million members
• 42 pages are browsed by each member every month, on average
• LinkedIn is a searchable database
• Income: 20%--$30,000-$60,000
40%--$50,000-$100,000 40%--$100,000+
3
Gender
39%
Female
61%
Male
Age
51%
25-34 YRS
26%
18-24 YRS
7%
54+ YRS
16%
35-54YRS

Linked Members by Job Function
4

What Are the Major Reasons
People Use LinkedIn?
5
of people using
LinkedIn for marketing
have generated business with it
41% 70%
of people use
LinkedIn for job-hunting
to find potential employers
80%
of people use
LinkedIn for recruiting
as a primary tool to find employees

What Are the 16 Ways That
LinkedIn Is Commonly Used?
1. To find a dream job
2. To increase freelance work
3. To boost business
4. To improve Google search results
7

What Are the 16 Ways That LinkedIn Is Commonly Used?
5. To check references of potential hires
6. To get advice
7. To showcase a resume
8. To do research
8

9. To get connections
10.To prep for an interview
11. To increase credibility
12.To establish a personal brand
9

13.To find people
14.To get to know a company
15.To get publicity
16.To do market research
10

There are 5 Levels of
Service on LinkedIn
1. Basic Account -- free
2. Business Account -- $24.95
3. Business Plus -- $49.95
4. Executive Account -- $99.95
5. Pro Account -- $499.95
11

How Do You Become a Member?
12

What Is a LinkedIn Connection?
• 1st-degree -- Connections are two LinkedIn members in which one
has accepted the other's invitation to connect.
• 2nd-degree -- People who are connected to your 1st-degree
connections.
• 3rd-degree -- People who are connected to your 2nd-degree
connections.
Fellow members of your LinkedIn Groups -- These people are
considered part of your network because you're members of the
same group.
Out of Network -- LinkedIn members who fall outside of the
categories listed above.13

How do you extend an invitation?
14

How Can Connections Be Added to a
Member’s Network?
15

What’s the Functionality of a LinkedIn Connection?
• You can extend invitations to people you know, personal
contacts, and individuals in groups
• You can accept invitations from friends and past, present
or colleagues, and strangers
16

What Features Are Offered
on LinkedIn?
17
Settings

on LinkedIn?
18

on LinkedIn?
19

on LinkedIn?
• A headline
• Status updates
• Education and work history
• Websites
• Interests
• Groups and associations
• Honors and awards
• Personal information
• Recommendations
• Event participation
20
Profile

How Can People Make a LinkedIn Profile More Powerful?
1. Add some polish and spark.
2. Add a professional photograph.
3. Upgrade the summary.
4. Give specifics.
5. Add statistics and solutions to problems.
6. Obtain current, enthusiastic recommendations
7. Add content that is relevant to your background,
experience, and your career goals.
21

What Are the Secrets to Getting to the
Top of LinkedIn’s Search Results When
Someone Searches by Industry
or Occupation?
22
1. Generate a list of keywords.
2. Populate your profile.
3. Strike a balance.

Applications
Choose one or more apps to help people get to know you
to get to know other aspects about you.
23

Groups
Here you can participate in discussions, read or add news
items, and develop contacts for jobs.
32

What Are Some Tips for Getting
More Out of LinkedIn?
1. Find out about events that others are attending.
2. Start a group to generate more
contacts
3. Do status updates, share your
knowledge, and provide tips
4. Link your profile to Facebook and
Twitter
5. Establish yourself as an expert on LinkedIn
6. Prepare for encounters with another person
(at a meeting or convention, for example) by
doing a “People” search on LinkedIn
7. Use Linked via mobile phone
34

LinkedIn is covered in each of Bovee & Thill’s
business communication textbooks.
35

For a rich array of resources about LinkedIn and other social media,
go to Business Communication Headline News, and look under
“Categories”
in the left-hand column.
www.businesscommunicationheadlinenews.com
36

For teaching tips and techniques, often about social
media and electronic communication, go to Bovee &
Thill’s blog:
www.boveeandthillbusinesscommunicationblog.com
37

For more than 175 PowerPoint slideshows on various
aspects of business communication, go to Real-Time
Updates and select “Instructor Media.”
38

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Watch business communication videos on Bovee
and Thill's Video Channel on YouTube. To find the
channel, go to www.youtube.com and search for
"Bovee and Thill."

Contact
Information
Courtland L. Bovee
E-mail address:
cbovee@businesscommunicationblog.com
Or contact us on the web at:
http://boveeandthillbusinesscommunicationblog.com

Credits
Slide 2. Penn-Olson. “The State of LinkedIn Infographic.”
http://www.penn-olson.com/2010/05/27/the-state-of-linkedin-infographic (March 2011), and Hubspot Blog. “LinkedIn
by the Numbers.” http://blog.hubspot.com/blog/tabid/6307/bid/6147/LinkedIn-by-the-Numbers-Infographic.aspx (1
March 2011).
Slide 3. Slideshare. “Linkedin Demographics and Statistics.” http://www.slideshare.net/amover
/linked-in-demographics-and-statistics-2011 (1 March 2011).
Slide 6-9. Gigaom. “20 Ways to Use LinkedIn Productively.”
http://gigaom.com/collaboration/20-ways-to-use-linkedin-productively (1 March 2011)
Slide 21. Glassdoor. “Seven Steps to Power Up Your LinkedIn Profile.”
http://www.glassdoor.com/blog/steps-power-linkedin-profile (1March 2011)
Slide 22. CIO. “LinkedIn Quick Tip: How to Rank Higher in the Search Engines,”
http://www.cio.com/article/596402/LinkedIn_Quick_Tip_How_to_Rank_Higher_in_Search_Results (1 March 2011).
Slide 34. Steven R. Freedman. “The Paradigm Shift.” http://www.Stevenrfreedman.com
(1 March 2011).
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