Get Savvy With LinkedIn For American Heart Association 7-15-2015

Editor's Notes

• #2: Welcome! Savvy Workshop is pleased to present Get Savvy with LinkedIn for the American Heart Association. We know that LinkedIn has proven to be a valuable tool for many of our clients who want to make their networking and sales efforts more effective.
• #3: Professional audience Connect with the world's largest audience of active, influential professionals.
• #4: LinkedIn’s Mission Our mission is simple: connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. LinkedInCompany Info LinkedIn started out in the living room of co-founder Reid Hoffman in 2002, and it officially launched on May 5, 2003. Jeff Weiner is the CEO, and the company's management team is made up of seasoned executives from companies like Yahoo!, Google, Microsoft, TiVo, PayPal, and Electronic Arts. LinkedIn is publicly held and has a diversified business model with revenues coming from member subscriptions, advertising sales, and talent solutions. 
• #5: Take your networking to the next level… Improve relationships and expand your network.
• #6: Networking with other professionals A ‘virtual’ CRM Tool that is more up-to-date than any other you might maintain (Salesforce, ACT, etc.) Fostering their professional identity Keep up with industry news *Business Intelligence
• #7: Develop your personal brand and professional identity Add credibility Stay in touch with people as they change jobs and roles You can learn a lot from reading other conversations Wanting to target a certain demographic – find people, build your intelligence – who is still there? Who has left? If you are targeting a specific market segment you can get involved in groups that specialize in that market and learn their industry and their players.
• #8: First impression. Take a look at your profile. Do you have: A picture Are your skills and experience up-to-date? Is it what you want to be selling? Is there a way for someone to contact you? Consolidate your profiles if you have more than one.
• #9: This is an example of a good profile. People will be more likely to accept your invitations if you profile is professional The summary is an important section where you can tell your professional story: goals, objectives, background, interests and aspirations. If you don’t yet have a summary, you may add one:
• #10: This is an example of a good profile. People will be more likely to accept your invitations if you profile is professional The summary is an important section where you can tell your professional story: goals, objectives, background, interests and aspirations. If you don’t yet have a summary, you may add one:
• #11: It credentials you.
• #12: It credentials you.
• #13: Recommendations are other people endorsing you = credibility.
• #14: Recommendations are other people endorsing you = credibility.
• #15: Recommendations are other people endorsing you = credibility.
• #16: An activity is any time you post something, share something, comment on something, join a group, connect, update your profile, basically everything you do on LinkedIn shows in your stream and its visible to your connections. The more people who “like” or comment on it it the higher it appears in the feed. You’ll make it into peoples’ email inbox.
• #17: The Privacy & Settings or Sign out links can be found when you move your cursor over your profile picture in the top right of your homepage.
• #18: The more people you know the further your voice is going to reach.
• #19: Recommend using the “More ways to connect” For example if you go to a conference and you get email addresses from people reach out to them via this and connect.
• #20: This is your “contact list” on LinkedIn. Becomes an address book that is accurate. You can filter this in a number of different ways… Classic challenge: when a person leaves a company and you lose track of him/her. LinkedIn is a great way to stay in contact with people throughout their career. Prepare – make connections - You should: Send an invitation to “connect” to every person in your professional contact list who is on LinkedIn. Give recommendations. Give Endorsements. Ask for recommendations from people you’ve had successful professional encounters with. Share marketing collateral. When OW produces a new white paper or case study etc. we “share it” with our networks on Linkedin. You should also. You can do this by simply clicking “share” or “like” beneath the post; thereby sharing it with your connections.
• #21: Filter by company
• #22: Look up Retail, Chemicals, Medical Devices, Pharma, etc…. Huge tool for marketing intelligence. Need to have a network. Be generous with your accepting and offering invitations.
• #23: Build you network over time. Be timely. If you are at a conference, connect with those people as soon as you get back to the office.
• #24: You can purchase a business account that will allow you to send more InMails.
• #25: Import your connections into your CRM – most likely more up to date on linkedin. Follow them where they go.
• #28: You can build your network and stay on top of industry trends is to follow Companies, I follow companies I work for, I follow companies I want to work for, I follow companies that influence deals, I follow companies that are competitors.  By following companies, you will be able to find ways to connect with their leaders, decision makers and employees. It will also give you a great news feed that offers a pulse of what is going on (who’s merging, who’s hiring, who’s launching a new product, who’s been promoted, etc).  You can follow a company by looking up their name under “Companies” and simply click Follow. People will look up our company and this is the page they will see. People who follow our company share a common bond. These people may never visit our website, but this is another way for us to get in front of them as a company. If you don’t follow it already, please go follow the company. Invite people to follow the company on LinkedIn – expands our reach You may want to look at who our followers are and connect with them as a way to expand your network.
• #29: You can build your network and stay on top of industry trends is to follow Companies, I follow companies I work for, I follow companies I want to work for, I follow companies that influence deals, I follow companies that are competitors.  By following companies, you will be able to find ways to connect with their leaders, decision makers and employees. It will also give you a great news feed that offers a pulse of what is going on (who’s merging, who’s hiring, who’s launching a new product, who’s been promoted, etc).  You can follow a company by looking up their name under “Companies” and simply click Follow. People will look up our company and this is the page they will see. People who follow our company share a common bond. These people may never visit our website, but this is another way for us to get in front of them as a company. If you don’t follow it already, please go follow the company. Invite people to follow the company on LinkedIn – expands our reach You may want to look at who our followers are and connect with them as a way to expand your network.
• #30: Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are.  You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.   As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand.  You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.   Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is  one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)   Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.   You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out.  When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…   You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
• #31: Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are.  You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.   As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand.  You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.   Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is  one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)   Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.   You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out.  When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…   You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
• #32: Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are.  You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.   As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand.  You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.   Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is  one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)   Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.   You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out.  When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…   You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
• #33: Connect. It’s all about the conversation.
• #34: Many many more Expand your network is to join Groups in your area of expertise and that service and support the industries you want to reach. In other words, get into the groups where potential clients and buyers are.  You can do this passively at to begin with – and just watch the traffic, conversations, monitor trends, who’s discussing what, who the players are.   As time goes on, you may see articles and news items that affect the industry. You can share that content in these groups and “get noticed” by the folks that might hired you – building awareness of you, your services and your brand.  You can also develop your own content (what you write for your blog) and then share it here. The ideas is to develop an ‘inbound’ marketing strategy that gets folks to come and visit your website and connect with your there.   Also, when you are watching traffic in groups, you will notice folks you want to be connected to. I believe with a basic LinkedIn account, you can invite a few of these folks a month -I need to look this up as it may have changed. ( I have a premium account which allows me to do more—which is  one benefit of paying for the premium account that I think makes it worth it. It is not necessary to pay for LinkedIn – but if you get very active here you may find value. There is a great deal you can do with a free “basic” account that will serve you well until you are ready to do more!)   Research contacts in your space or near your space and the topics that might interest you. Take a look and see if you think some of these would be good for you to join.   You can easily join and leave groups (look under Interests / Groups and then search for group under the name you would like to check out.  When you join a group, you can select how you want to get notified about discussions going on in that group. I like to have a “weekly digest email” sent to my email inbox. You can make other selections based on your preferences. I find the weekly thing helps me stay on top of what is what, without getting overwhelmed in email…   You also can find more groups that might interest you by looking at your connections’ profile pages and seeing who THEY follow. When you do it this way, you need only click on the group they follow and you’ll be able to go right to it and check it out.
• #35: You can see who is talking. Follow the conversation. Business Intelligence/ interesting way to meet new people. Make comments and post to extend your voice and make them aware of you.
• #36: One great way to expand your voice and expand your network is to start a discussion. Say important things that are relevant to other’s industry. The more people who “like” or comment on it it the higher it appears in the feed. You’ll make it into peoples’ email inbox.
• #37: You can choose frequency of updates
• #38: Post a comment and put in a link to the website (in this example where they can read the course description and register). You can easily “share” the links that we put out there.
• #39: Sample industry / trade groups
• #40: Sample industry / trade groups
• #41: Sample industry / trade groups
• #42: Sample industry / trade groups
• #43: Sample industry / trade groups
• #44: Sample industry / trade groups
• #45: Sample industry / trade groups
• #46: Sample industry / trade groups
• #47: 6th degrees of separation. Get introduced to the people you need to know
• #48: Can go to the company and look at their recent updates and can see who I am already connect to and can ask for an introduction.
• #49: Look up a company, see who you know. If I really want to know someone at this company I can probably get introduced and get them to look at me and my company.
• #50: Being connected to people who are high up in HR can be valuable connections in terms of who they know in a company.
• #55: Precision B2B targeting By job title and function By industry and company size By seniority
• #56: Ad formats Text and image ads Video ads Text only ads
• #58: Precision B2B targeting By job title and function By industry and company size By seniority
• #59: Precision B2B targeting By job title and function By industry and company size By seniority
• #61: Set your own budget Pay by clicks or impressions Stop your ads at any time No long-term contracts No commitments
• #63: Test, Measure, Re-Test
• #64: Test, Measure, Re-Test
• #65: Test, Measure, Re-Test Set your own budget Pay by clicks or impressions Stop your ads at any time No long-term contracts No commitments
• #66: Sponsored Updates Raise brand awareness, build relationships, and drive quality leads with Sponsored Updates. Extend your reach to the LinkedIn feed across web, mobile, and tablet.
• #72: Limited window for editing comments.
• #74: LinkedIn Help Center - https://help.linkedin.com/app/home/about/
• #75: Lisa Landry Savvy Workshop, LLC www.savvyworkshop.com @savvyworkshop lisa@savvyworkshop.com http://www.facebook.com/savvyworkshop https://www.linkedin.com/company/savvy-workshop www.linkedin.com/in/llandry
• #77: Here are some links to helpful sites, tips and tools to support your social media strategy LinkedIn Help Center - https://help.linkedin.com/app/home/about/ Read Social Media 100 - http://chrisbrogan.com/tag/socialmedia100/ Use a URL shortener such as bit.ly (https://bitly.com/), Try the “+” feature. By adding “+” at the end of any bit.ly URL your will know how many times it’s been clicked on, and by whom. Try it yourself (https://bitly.com/cm4nce+). The Ultimate Guide To Hashtags http://www.searchenginejournal.com/ultimate-guide-hashtags/127744/ Use Buffer (https://buffer.com/) for scheduling and sharing posts to Twitter, Facebook, LinkedIn and Google + throughout the day Use a social media dashboard program like Swix (http://sourcemetrics.com/), where you can create a scoreboard of all your social media metrics like Facebook fans, Twitter followers, YouTube subscribers, blog traffic, subscribers, and much more, etc. Website Use Google Analytics (http://www.google.com/analytics/). I have a few goals set up, including visits to my speaking page; visits to my consulting page; time spent on the site, etc. Try, Authority Labs (http://authoritylabs.com/) for tracking search engine positioning shows you at a glance whether you’re #4 or #40 in Google, Bing and Yahoo! Blog Support Use news aggregator sites like Reddit (http://www.reddit.com/) or Digg (http://digg.com/) For ideas blog promotion read this post For technical advice about your blog and how to get it found Website Grader (https://marketing.grader.com/) For professional looking blog themes, check out like Thesis (http://diythemes.com/) Add social bookmarking plugins like Add This (http://www.addthis.com/) to your blog to improve distribution Try WWSGD (https://wordpress.org/plugins/what-would-seth-godin-do/) to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed All in One SEO Pack (https://wordpress.org/plugins/all-in-one-seo-pack/) plug-in to optimize posts for search engine rankings Need imagery for your blog? Check out Shutterstock (http://www.shutterstock.com/) or Thinkstock (http://www.thinkstockphotos.com/) - Two great source for inexpensive stock photography Facebook Try Facebook Lite (http://lite.facebook.com/), a paired down version that reduces unnecessary distractions Check out Apture (http://www.apture.com/), a handy plug-in that finds photos, videos, links and related content that you can embed or link to within your posts with a single click. LikeAlyzer (http://likealyzer.com/): As the name suggests, LikeAlyzer analyzes Facebook pages, generating reports highlighting areas for improvement. This tool is an invaluable resource for businesses new to social media. The page-rank section allows business to see how they stack up against similar brands and by industry standards. Wolfram Alpha Facebook Report (http://www.wolframalpha.com/facebook/): This tool provides detailed reporting, including a relationship status graph.  PageModo (http://www.pagemodo.com/): Improve the look of your page with custom cover photos, tabs and unique landing pages. 10 Tips for Nonprofits on Facebook (http://www.adweek.com/socialtimes/10-tips-for-non-profits-on-facebook/235607?red=if) Twitter Try Tweetdeck (https://about.twitter.com/products/tweetdeck) for updating Twitter, Facebook, and LinkedIn simultaneously.  Tweetdeck is owned by Twitter, offers a customizable dashboard. You can schedule future tweets and monitor activity across several accounts -- all at a glance. For Mac users try Tweetie (http://tweetie.en.softonic.com/mac) SocialBro (http://www.socialbro.com/): This is a tool made for businesses with the goal of monetizing their followings.  NeedTagger (http://www.needtagger.com/): Need Tagger pinpoints Twitter users that are hunting for a specific product of service. You can run keyword searches and get real-time results. Check Out One Forty, the app store for Twitter (http://www.oneforty.com/) Topsy (http://topsy.com/) is a tool for embedded tweeting, Topsy’s competitive intelligence capabilities are impressive. Find a tweet your competitor sent, and see how many times it was retweeted, by whom, which among them are influencers, etc. It works like bit.ly, but incorporates all URL shorteners into the data mix. Tweeting to Raise Awareness, Not Money (http://www.thenonprofittimes.com/news-articles/tweeting-raising-awareness-but-not-direct-dollars/) Instagram Curalate (http://www.curalate.com/): Useful on Instagram and Pinterest, this tool monitors conversations about brands, products and services, providing vital information to businesses. Iconosquare (http://iconosquare.com/) monitors statistics for followers' level of engagement, including lost and gained followers, in weekly and monthly periods. Collecto (http://collec.to/) categorizes followers into the brands they are talking about and hashtags they use. LinkedIn Get LinkedIn Savvy for Sales http://www.slideshare.net/LisaLandry/get-linkedin-savvy Tripit (https://www.tripit.com/) centralizes business-trip information including hotel and flight details and dinner reservations. Tripit enables users to share their itineraries on LinkedIn to make the most out of their journeys.  Word Press (https://wordpress.com/) is the best way to add a blog to a LinkedIn account. LinkedIn Savvy for HR Professionals Pinterest PicMonkey (http://www.picmonkey.com/) is a free online image editor that removes the need for businesses to invest in Photoshop. ShareAsImage (https://shareasimage.com/) generates eye-catching quotes producing visual content is extremely powerful and has the potential to go viral across Pinterest.  PinAlerts (http://www.pinalerts.com/) sends an email notification to an account holder when a user pins something directly from their site Other tools Share your presentations content on SlideShare (http://www.slideshare.net/) For social media searching try SocialMention (http://www.socialmention.com/) Set up Google Alerts (https://www.google.com/alerts) for your name, your company name, your key customers and also your competitors. And, you can set it up to track topics relevant to your industry and clients. Check out http://www.flowtown.com which allows you to take email addresses from your contacts and subscribers and find which social networks they are using. NutshellMail (http://nutshellmail.com/) delivers your social messages to you via email, so you don’t have to go to every site to look for messages, etc Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts (http://www.entrepreneur.com/article/233311) Social Rank (https://www.socialrank.com/): Your Social Rank groups your best followers, most engaged and most valuable. From this information, businesses can take extra care of valuable customers. Social Rank generates a free report on the day of sign up. Tweriod (http://www.tweriod.com/) measures the effectiveness of posts according to level of engagement, detailing hours and days when engagement peaks. Every business needs to use Tweriod when A great tool for planning your content-marketing strategy. Agorapulse (http://www.agorapulse.com/): This tool focuses on customer-relationship management (CRM) by building profiles of fans based on their interactions on the page. BuildFire (http://buildfire.com/): Provides a streamlined way for a business to create an application Most Essential Social Media Tools (http://www.entrepreneur.com/article/232180) Content Marketing Buyer persona template (http://contentmarketinginstitute.com/2011/04/4-questions-answered-about-buyer-personas/): The first rule of content marketing is that whatever you create must be relevant to your audience. Here are tips on how to create a buyer persona. Content mapping template (http://contentmarketinginstitute.com/2011/04/content-mapping-b2b-marketing/): Sell something with a complex sales cycle? Map your content requirements to stages in the buying cycle. Read the Content Marketing Institute is 10 Must-Have Templates for Content Marketers (http://contentmarketinginstitute.com/2011/08/content-marketing-templates/). Content marketing team and workflow checklist (http://contentmarketinginstitute.com/2011/10/content-marketing-team-workflow/): Learn more about the essential roles and recommended processes for building your team and workflow plan. Editorial calendar template (http://contentmarketinginstitute.com/2010/08/content-marketing-editorial-calendar/): Keep all of your content projects planned and organized with a content calendar (http://contentmarketinginstitute.com/2013/10/build-content-calendar-steps/). Content kick-off checklist (http://contentmarketinginstitute.com/2012/06/checklist-15-questions-to-ask-before-starting-a-content-marketing-project/): Answer these 15 questions before you start any project. Content request template (http://contentmarketinginstitute.com/2013/04/questions-help-prioritize-content-creation-template/): Use this checklist to help you prioritize your projects. Content technology questionnaire (http://contentmarketinginstitute.com/2013/03/right-content-marketing-technology-critical-questions/): 14 questions to ask to make sure you select a solution that will meet your unique content marketing need Readability checklist (http://contentmarketinginstitute.com/2012/10/readability-tips-designing-engaging-content/): Not all websites are created equal. Here’s a checklist to follow for designing pages that are clear and readable, and can be easily navigated by your audience. Killer web content template (http://contentmarketinginstitute.com/2011/07/template-for-killer-website-content/): Use this template to help you make sure you’re driving action on each page. Creating valuable content checklist (http://contentmarketinginstitute.com/2011/04/valuable-content-checklist/): Key considerations to keep in mind to ensure that you will be providing value to your audience. Title evaluation scorecard (http://contentmarketinginstitute.com/2012/12/checklist-content-marketing-titles/): This checklist walks you through the essentials for creating relevant, engaging headlines that will draw readers in. Keyword selection checklist (http://contentmarketinginstitute.com/2013/01/keyword-selection-content-marketing-seo/): 12 questions to ask to make sure you are targeting the most relevant keywords for your business. Content publication checklist (http://contentmarketinginstitute.com/2012/08/content-marketing-checklist-13-things-you-must-do-before-you-publish-content/): Key steps to help you prepare your publication for optimal reach, engagement & ROI. Content distribution template (http://contentmarketinginstitute.com/2012/05/content-marketing-distribution-template/): This template will walk you through the need-to-know basics of Content Distribution. Blog post promotion checklist (http://contentmarketinginstitute.com/2012/05/7-things-to-do-after-writing-a-blog-post/): Check out these tips to help get you started. Localization checklist (http://contentmarketinginstitute.com/2011/03/3-keys-to-content-marketing-localization/): This checklist of tips and considerations for localizing the content you’ve created. Content marketing success checklist (http://contentmarketinginstitute.com/2012/06/checklist-for-measuring-marketing-success/): This checklist walks you through how to measure content marketing success. The Triangle of Relevance (http://www.convinceandconvert.com/content-marketing/3-angles-to-create-magnetic-content-with-the-triangle-of-relevance/): Maximize relevance to inspire user interaction. Step-by-Step Templates for Mapping your B2B Content download them in one PDF (http://www.contentmarketinginstitute.com/wp-content/uploads/2011/04/BarbraGago_Persona_Mapping_Templates.pdf) Here are seven ways to research your buyer for content marketing. Understand what your buyers want and be relevant, helpful and valuable to them. 7 Ways to Research Your Buyer for Content Marketing (http://contentmarketinginstitute.com/2011/03/research-your-buyer/) How Do Buyers Consume Content? Ask These 20 Questions (http://contentmarketinginstitute.com/2011/03/buyers-consume-content/) 4 Questions Answered About Buyer Personas (http://contentmarketinginstitute.com/2011/04/4-questions-answered-about-buyer-personas/) Creating Valuable Content: An Essential Checklist (http://contentmarketinginstitute.com/2011/04/valuable-content-checklist/) Build Your Content Calendar: 3 Easy Steps (http://contentmarketinginstitute.com/2013/10/build-content-calendar-steps/) Using the Valuable Content Checklist: A Step-by-Step Guide for Different Content Types (http://contentmarketinginstitute.com/2011/04/using-the-valuable-content-checklist/) Setting Content Marketing Guidelines: 5 Templates to Drive the Process (http://contentmarketinginstitute.com/2012/01/content-marketing-guidelines-templates/) 42 Hot Tips for Compelling Content Marketing (http://contentmarketinginstitute.com/2013/04/hot-tips-compelling-content-marketing/) Developing a Social Media Conversation Calendar (http://contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/) Content Marketing Checklist: 13 Things You Must Do Before You Publish Content (http://contentmarketinginstitute.com/2012/08/content-marketing-checklist-13-things-you-must-do-before-you-publish-content/) Build Your Content Calendar: 3 Easy Steps (http://contentmarketinginstitute.com/2013/10/build-content-calendar-steps/) Managing the Content Marketing Process (http://contentmarketinginstitute.com/2010/06/managing-content-marketing-process/) Repurpose Content (http://contentmarketinginstitute.com/tag/repurpose-content/) Editorial Calendars (http://marketinginteractions.typepad.com/marketing_interactions/2010/07/using-editorial-calendars-in-b2b-content-marketing.html) A 2-Step Editorial Calendar Template that Can Boost Your Content Marketing Productivity (http://contentmarketinginstitute.com/2012/08/editorial-calendar-template/) 5 Editorial Calendar Keys to Keep Content Marketing and Publishing on Track (http://contentmarketinginstitute.com/2011/10/editorial-calendar-for-content/) Build Your Content Calendar: 3 Easy Steps (http://contentmarketinginstitute.com/2013/10/build-content-calendar-steps/) A Simple and Indispensable Template for Content Marketing Distribution (http://contentmarketinginstitute.com/2012/05/content-marketing-distribution-template/) Monthly Editorial Calendar Worksheet click to download full-sized PDF version (http://www.contentmarketinginstitute.com/wp-content/uploads/2012/07/01-Filled-in-Monthly-Editorial-Planner-Worksheet.pdf) Weekly Editorial Calendar click to download full-sized version (http://www.contentmarketinginstitute.com/wp-content/uploads/2012/07/Filled-in-Weekly-Editorial-Calendar-Worksheet.pdf) Download 100 Content Marketing Examples (http://contentmarketinginstitute.com/education/ultimate-ebook-100-content-marketing-examples/) Developing a Social Media Conversation Calendar (http://contentmarketinginstitute.com/2010/12/social-media-conversation-calendar/) How to Organize Your Blog Content with A 3-Step Post Tracker (http://contentmarketinginstitute.com/2014/01/organize-blog-content-post-tracker/) A Content Marketer’s Checklist: Editorial Calendar Essentials (http://contentmarketinginstitute.com/2014/11/content-marketers-checklist-editorial-calendar-essentials/) 9 Questions to Help You Prioritize Content Creation [Template] (http://contentmarketinginstitute.com/2013/04/questions-help-prioritize-content-creation-template/) Ideas on types of content for various stages of social media (http://contentmarketinginstitute.com/2010/12/social-media-content/) 7 Ways to Research Your Buyer for Content Marketing (http://contentmarketinginstitute.com/2011/03/research-your-buyer/) How Do Buyers Consume Content? Ask These 20 Questions (http://contentmarketinginstitute.com/2011/03/buyers-consume-content/) Creating a Content Marketing Team and Workflow Plan (http://contentmarketinginstitute.com/2011/10/content-marketing-team-workflow/) Choosing the Right Content Marketing Technology: 14 Critical Questions (http://contentmarketinginstitute.com/2013/03/right-content-marketing-technology-critical-questions/) How to Choose the Right Content Type for Social Media Success (http://contentmarketinginstitute.com/2010/12/social-media-content/) Creating Valuable Content: An Essential Checklist (http://contentmarketinginstitute.com/2011/04/valuable-content-checklist/) Setting Content Marketing Guidelines: 5 Templates to Drive the Process (http://contentmarketinginstitute.com/2012/01/content-marketing-guidelines-templates/) Creating a Content Marketing Team and Workflow Plan (http://contentmarketinginstitute.com/2011/10/content-marketing-team-workflow/) Build Your Content Calendar: 3 Easy Steps (http://contentmarketinginstitute.com/2013/10/build-content-calendar-steps/) Simplify Your Content Marketing Strategy with a One-Page Plan (http://contentmarketinginstitute.com/2015/01/simplify-content-marketing-strategy/) Avoid these mistakes user-generated content (http://contentmarketinginstitute.com/2011/04/the-biggest-mistake-in-user-generated-content-learning-from-lego/) A Cornucopia of Content Marketing Inspiration (http://contentmarketinginstitute.com/2014/11/cornucopia-of-content-marketing-inspiration/) What Are the Essential Skills For Content Marketing Teams? (http://contentmarketinginstitute.com/2012/05/skills-content-marketing-teams/) Checklist: 15 Questions to Ask Before Starting a Content Marketing Project (http://contentmarketinginstitute.com/2012/06/checklist-15-questions-to-ask-before-starting-a-content-marketing-project/) Social Media Training for Non-Profits (http://newmediatoolkit.org/social-media-training/) How Nonprofits Use Social Media for Real Results (http://mashable.com/2010/05/03/non-profit-social-media-results/) Social Media Policy Cautionary tales about the importance training the right, responsible people to manage social media GreenPeace and Nestle’s (http://www.jmorganmarketing.com/brian-solis-engage/) and BusinessWeek (http://www.businessweek.com/managing/content/may2009/ca2009058_089205.htm) Check out these Social Media policies online for examples (http://socialmediagovernance.com/policies/) Advice on Social Media Policy, read Employer Perspectives on Social Networking (http://files.shareholder.com/downloads/MAN/843285164x0x350040/4e59cf4b-1d29-470d-922f-062e815c629e/Employer_Perspectives_on_Social_Networking_Survey.pdf)