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School of Economics and Business Administration
School of Economics and Business Administration
Lunchtime Webinar Series
THINK GLOBALLY.
LEAD RESPONSIBLY.
School of Economics and Business Administration
Patricia V. Acosta, M.Ed., Career Services Advisor
SEBA Graduate Career Services
925-631-8129 or pva1@stmary-ca.edu
School of Economics and Business Administration
 LinkedIn Overview
◦ Why join LinkedIn?
◦ How to use LinkedIn?
 Most important aspects of your profile
◦ Use a professional photo
◦ Components to focus on first
◦ Good profiles
◦ Next steps
School of Economics and Business Administration
 Over 400 Million users from
200 countries, representing
170 industries (Oct 2016)
 27% of LinkedIn users are
recruiters
 Launched in 2003
 The social networking site
designed specifically for the
business community
 Basic membership is free
School of Economics and Business Administration
Why join LinkedIn?
 Be discoverable and get hired – it’s where people
go when they want to learn about you
 Find new opportunities for internships and
full time positions
 Connect with classmates, faculty, and colleagues
on a professional level
School of Economics and Business Administration
How to use LinkedIn?
 Build and maintain professional relationships
 Build and maintain your professional BRAND and
market yourself in your field
 Research staff at companies as you prepare for
interviews and other opportunities
School of Economics and Business Administration
Use a professional photo
Members who include a profile photo receive 21 times more
profile views and up to 36 times more messages
School of Economics and Business Administration
Components to focus on first
 Photo: no babies, dogs, or other people
 Headline: change the default and make a pitch
 Industry & Location: your targets
 Summary: be specific and be human
 Skills: in your profile & as keywords in your summary
 Media: presentations, PDFs, SoundCloud, videos
Show your personality!
School of Economics and Business Administration
Good profiles
 linkedin.com/in/guoweina
 linkedin.com/in/salvador-ortiz
 linkedin.com/in/shelbydemello
School of Economics and Business Administration
 Join LinkedIn and create your profile
 Turn off activity broadcasts in settings and change
“Notify your network?” to no
 Update components to focus on first (as listed in
previous slide)
 Customize your LinkedIn URL
 Add connections - find people from school or work,
then browse their connections (tip: click on advanced
search to search by school for classmates and alumni)
School of Economics and Business Administration
 Join the Saint Mary’s College LinkedIn Group
 Join the biggest and most active groups to
engage and connect with motivated people
in your industry
 Ask previous employers or professional
contacts for recommendations
 Make an appointment with SEBA Graduate
Career Services
School of Economics and Business Administration
School of Economics and Business Administration
Thank You THINK GLOBALLY.
LEAD RESPONSIBLY.

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LinkedIn Level 1 Tips for Creating and Improving your LinkedIn Profile

  • 1. School of Economics and Business Administration School of Economics and Business Administration Lunchtime Webinar Series THINK GLOBALLY. LEAD RESPONSIBLY.
  • 2. School of Economics and Business Administration Patricia V. Acosta, M.Ed., Career Services Advisor SEBA Graduate Career Services 925-631-8129 or pva1@stmary-ca.edu
  • 3. School of Economics and Business Administration  LinkedIn Overview ◦ Why join LinkedIn? ◦ How to use LinkedIn?  Most important aspects of your profile ◦ Use a professional photo ◦ Components to focus on first ◦ Good profiles ◦ Next steps
  • 4. School of Economics and Business Administration  Over 400 Million users from 200 countries, representing 170 industries (Oct 2016)  27% of LinkedIn users are recruiters  Launched in 2003  The social networking site designed specifically for the business community  Basic membership is free
  • 5. School of Economics and Business Administration Why join LinkedIn?  Be discoverable and get hired – it’s where people go when they want to learn about you  Find new opportunities for internships and full time positions  Connect with classmates, faculty, and colleagues on a professional level
  • 6. School of Economics and Business Administration How to use LinkedIn?  Build and maintain professional relationships  Build and maintain your professional BRAND and market yourself in your field  Research staff at companies as you prepare for interviews and other opportunities
  • 7. School of Economics and Business Administration Use a professional photo Members who include a profile photo receive 21 times more profile views and up to 36 times more messages
  • 8. School of Economics and Business Administration Components to focus on first  Photo: no babies, dogs, or other people  Headline: change the default and make a pitch  Industry & Location: your targets  Summary: be specific and be human  Skills: in your profile & as keywords in your summary  Media: presentations, PDFs, SoundCloud, videos Show your personality!
  • 9. School of Economics and Business Administration Good profiles  linkedin.com/in/guoweina  linkedin.com/in/salvador-ortiz  linkedin.com/in/shelbydemello
  • 10. School of Economics and Business Administration  Join LinkedIn and create your profile  Turn off activity broadcasts in settings and change “Notify your network?” to no  Update components to focus on first (as listed in previous slide)  Customize your LinkedIn URL  Add connections - find people from school or work, then browse their connections (tip: click on advanced search to search by school for classmates and alumni)
  • 11. School of Economics and Business Administration  Join the Saint Mary’s College LinkedIn Group  Join the biggest and most active groups to engage and connect with motivated people in your industry  Ask previous employers or professional contacts for recommendations  Make an appointment with SEBA Graduate Career Services
  • 12. School of Economics and Business Administration School of Economics and Business Administration Thank You THINK GLOBALLY. LEAD RESPONSIBLY.