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Get Linked Draft 11
Objectives
• Intro
• Creating a Profile
• Connecting to
Professionals and
Alumni
• Job Seeking
What is it?
• 347 million members
in over 200 countries
• Over 92% of employers
today use LinkedIn for
recruitment.
LinkedIn, helps it’s members be more productive and
successful, by offering tools to network, build
professional identity, and learn.
Identity
Helping members tell their professional stories so they
can attract opportunities
Network
Helping members build and nurture their networks so
they can unlock future opportunities
Learn
The news professionals need to learn and grow
professionally.
Getting Started
Know Your Goals
Headshot
• Put the iPhone Down.
• Dress for Your Job.
• Posture Perfect
• Smile.
• ECU Career Fairs
Headline
• One of the most overlooked LinkedIn profile
sections
• Showcase your specialty
• Sell yourself as a Professional instead of a
Student
• Be specific
• Incorporate industry specific key words
• Be Creative
Summary
• Tell an engaging story
• List achievements, not tasks
• Use industry specific words
• Use this space to grab the attention of the recruiter
Summary
Experience
Education
Organizations
Volunteer Experiences and Causes
Honors and Awards
• Organizations
• Campus Affiliations
• Volunteer Services
Courses
Linked also allows you to submit summaries of relevant
courses taken, this section gives your viewers a
snapshot of your curriculum
Skills and Expertise
• Accumulating a high
number of endorsements for
a skill adds credibility to your
profile
• Endorsing others is a great
way to recognize your
colleagues for the skills
you’ve seen them
demonstrate.
Referrals
Profile Viewership
Getting more profile views can help
you get found for the right opportunity.
LinkedIn also track
who’s searching
for you, as well as
how they’re doing
so
Profile Strength
• Increases as content is added unto your
profile
• Increases the traffic of viewers to your
profile
• Distinguishes your achievements
compared to your peers
Getting Connected
Making Connections
• Instructors
• Prospective Employers
• Friends
• Alumni
• Professionals
• Professional Associations/Groups
More connections = better
search results
Searching for People
• Alumni/School
• Company
• Location
• Use google with the word LinkedIn
Alumni Search
www.linkedin.com/alumni
Company/Location Search
Google Search
Intro Message to Connections
Intro Message Content
Follow up Connection
• Mention where you met
• Why you are following up
• Thank them
New Connection
• Do NOT use Generic Message
• Start with Education and Experience
• State reason for connecting
• Keep concise
• Thank them
Follow related groups and
companies in profession/industry
• Alumni Groups
• Professional Organizations
• Career Center Group
• Companies to target
Why follow groups?
Job Seeking Tools – Jobs Tab
Job Search by Keyword, Location, Etc.
Make sure you…
• Create a professional profile that reflects your
career goals
• Follow Career Center and ECU Alumni
Association
• Follow professional organizations related to your
career
• Begin to build connections
Why is it important?
• Professional Connections
• Online Resume - Living
• Referrals and Endorsements – Quick Feedback
• Shows professional presence
Why is it important?
• Selling point to future employers
• Job Announcements
• Separates personal from professional social
media profiles
Words of Advice
• Networking is still the number ONE
job search strategy
• Penny vs. Quarter
• Be yourself
Questions?
ECU Career Services
Walk-In Hours
Monday – Thursday
11 am – 3 pm
To make an appointment call: 252-328-6050
visit: www.ecu.edu/career

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Get Linked Draft 11

  • 2. Objectives • Intro • Creating a Profile • Connecting to Professionals and Alumni • Job Seeking
  • 3. What is it? • 347 million members in over 200 countries • Over 92% of employers today use LinkedIn for recruitment.
  • 4. LinkedIn, helps it’s members be more productive and successful, by offering tools to network, build professional identity, and learn. Identity Helping members tell their professional stories so they can attract opportunities Network Helping members build and nurture their networks so they can unlock future opportunities Learn The news professionals need to learn and grow professionally.
  • 6. Headshot • Put the iPhone Down. • Dress for Your Job. • Posture Perfect • Smile. • ECU Career Fairs
  • 7. Headline • One of the most overlooked LinkedIn profile sections • Showcase your specialty • Sell yourself as a Professional instead of a Student • Be specific • Incorporate industry specific key words • Be Creative
  • 8. Summary • Tell an engaging story • List achievements, not tasks • Use industry specific words • Use this space to grab the attention of the recruiter
  • 14. Honors and Awards • Organizations • Campus Affiliations • Volunteer Services
  • 15. Courses Linked also allows you to submit summaries of relevant courses taken, this section gives your viewers a snapshot of your curriculum
  • 16. Skills and Expertise • Accumulating a high number of endorsements for a skill adds credibility to your profile • Endorsing others is a great way to recognize your colleagues for the skills you’ve seen them demonstrate.
  • 18. Profile Viewership Getting more profile views can help you get found for the right opportunity. LinkedIn also track who’s searching for you, as well as how they’re doing so
  • 19. Profile Strength • Increases as content is added unto your profile • Increases the traffic of viewers to your profile • Distinguishes your achievements compared to your peers
  • 21. Making Connections • Instructors • Prospective Employers • Friends • Alumni • Professionals • Professional Associations/Groups More connections = better search results
  • 22. Searching for People • Alumni/School • Company • Location • Use google with the word LinkedIn
  • 26. Intro Message to Connections
  • 27. Intro Message Content Follow up Connection • Mention where you met • Why you are following up • Thank them New Connection • Do NOT use Generic Message • Start with Education and Experience • State reason for connecting • Keep concise • Thank them
  • 28. Follow related groups and companies in profession/industry • Alumni Groups • Professional Organizations • Career Center Group • Companies to target
  • 30. Job Seeking Tools – Jobs Tab
  • 31. Job Search by Keyword, Location, Etc.
  • 32. Make sure you… • Create a professional profile that reflects your career goals • Follow Career Center and ECU Alumni Association • Follow professional organizations related to your career • Begin to build connections
  • 33. Why is it important? • Professional Connections • Online Resume - Living • Referrals and Endorsements – Quick Feedback • Shows professional presence
  • 34. Why is it important? • Selling point to future employers • Job Announcements • Separates personal from professional social media profiles
  • 35. Words of Advice • Networking is still the number ONE job search strategy • Penny vs. Quarter • Be yourself
  • 37. ECU Career Services Walk-In Hours Monday – Thursday 11 am – 3 pm To make an appointment call: 252-328-6050 visit: www.ecu.edu/career

Editor's Notes

  • #2: https://www.youtube.com/watch?v=IKwjgcuftbg#t=46 PR and AM Intros PR Good after evening, my name is Patrick Roberts I am a career counselor for ECU Career Services I am also a liaison to the College of Human Ecology and coordinate all social media for our department AM I am Aaron Mullen and I am the marketing intern for ECU Career Services and manage all social media.
  • #3: PR Objectives Raise hands if you have a LinkedIn profile What do you know about LinkedIn?
  • #4: AM LinkedIn is the World’s largest business-oriented social networking service. 347 million members in 200 countries 92% employers use for recruiting Number one job search strategies is still NETWORKING!
  • #5: AM Linked in core competencies are:
  • #6: AM First you need to create a profile. Its easy with the step by step guide created for you.
  • #7: Have your headshot taken by a professional. (Absolutely no vacation snapshots or poorly cropped family photos!) If you work in advertising and don’t wear a suit to work, don’t wear one in your profile picture. The same advice goes for financial professionals — make sure to wear a dress jacket. It’s sounds simple, but make sure to stand tall or sit straight. Poor posture is a huge indicator of a lack of confidence. Even professionals with the most serious jobs should smile.
  • #8: AM
  • #9: AM Your LinkedIn summary is one of the most important elements of your profile. LinkedIn gives you 2,000 characters to summarize your experiences and besides your summary is the first thing people see
  • #11: AM – GET NEW SCREEN SHOT OF UPDATED SERVICES The experience section is essentially your on line resume. The best way to utilize this section is to copy/paste relevant information into this section from your resume. LinkedIn also allows you to post any relevant media that you’ve created while working. (e.g. presentations, documents, links, videos and photos. EXAMPLE - Project
  • #12: AM Bachelor of Science in Business Administration Concentration in Marketing This section allows you to inform your audience about the program you’re studying as well as your, anticipated graduation date, and all affiliated activates and societies you’ve been apart on campus. This is how Linkedin determines your alumni network
  • #13: AM Great for informing your audience about your involvement on campus Be sure to describe what you did in each organization EXAMPLED INVOLVED:
  • #14: AM Admissions officers and employers often see volunteer experience as just as valuable as paid work.
  • #15: AM
  • #16: AM
  • #17: AM Skill endorsements are a great way to recognize your 1st-degree connections' skills with one click.
  • #18: AM Be sure to request recommendations from your instructors and employers
  • #20: AM EXAMPLE your experience
  • #21: PR Number job search strategy networking
  • #23: PR
  • #25: PR Edelman – PR KPMG - Accounting Target a specific company to find contacts Utilize alumni connections to find professionals
  • #27: PR What should be included: For a follow up Where you met and key topics discussed For new connection Education Career Interests Reason for connecting
  • #29: Toys R Us company follow for news and updates https://www.linkedin.com/company/4990?trk=vsrp_companies_hero_name&trkInfo=VSRPsearchId%3A1335346301426515690772%2CVSRPtargetId%3A4990%2CVSRPcmpt%3Ahero
  • #30: Get job announcements Found out about upcoming events Learn current events through discussions Show professional interests to others Learn company culture
  • #31: PR Under the jobs tab, the jobs are sorted by Companies and your connections
  • #32: PR Click Search Search by Keyword, Locations, Etc. Advanced Search
  • #33: PR
  • #36: PR