Linkedin howtolookgreatgetnoticedgethired
- 1. Optimise your career using LinkedIn.com How to look great, get noticed and get hired through LinkedIn.com February 2013 Charles Hardy Strategic Recruitment Product Consultant
- 2. Five reasons why the world’s best professionals join and visit LinkedIn… 1 2 3 5 .NET Developers Biotech & Pharma Creative Design Pros 4 1,250,000+ groups Personal Branding Sharing knowledge Finding a new job Networking with peers Innovation 2
- 3. Why you need a great profile…
- 4. …viewing profiles is the No.1 activity on LinkedIn.com
- 5. Your digital profile is a reflection of who you are, what you’ve done and what you’d like to do… First impressions do count – and that’s now via your profile Prospective employers, potential business connections, new clients – all are checking you out in advance of your first meeting Digital profiles are making the CV / resume a formality Your on-line profile is an opportunity to tell your story the way you want it told Your digital profile is an asset to building your personal and professional brand. It shows not just who you are, but how you interact. 5 Forbes, Dec 2012
- 6. So you need to get the basics right…
- 7. Firstly, you may want to deactivate your activity broadcasts before you got to work on your profile… 7
- 8. OK, let’s make a Great First Impression Just your real name No email address here, or qualifications Creative Headline Works Best Don’t mistake this for your title – you can customize this for your target audience Add a Photo Professional (and friendly) headshot is ideal Click the pencil icon to edit
- 9. Optimise your personal brand… And consider your target audience Link Your Professional Twitter Account Customize your Website Options Work or projects you have delivered Role / Skill specific site Customize Your Public Profile settings and URL To optimize your appearance in search engine results 9
- 10. Your Summary – your elevator pitch What are the most important messages? 3 Paragraphs is Ideal – Aspiration at the top – where do you want to go? – Couple of key facts that support you going there – Top level on most relevant Career Experience 10
- 11. Your Experience Focus on your top selling points Highlights from current / most recent role What are your objectives? How fit into overall organization What have you achieved / delivered? 11
- 12. Your Skills Add your skills and expertise – and get endorsed Add skills Get endorsed 12
- 13. Collect valued recommendations Managers, clients, partners… 13
- 14. Additional information Add relevant documentation… 14
- 15. Steps to a Successful Brand – The Top 10 Let’s Build a Great Profile on LinkedIn 1) Real name – no email 2) Write a headline and craft your summary for your audience 3) Include a photo – put a face with your name 4) Be aspirational – what do you want to achieve? 5) Include links to your relevant web content 6) Create a vanity URL 7) Add your work history 8) Add skills and gain endorsements 9) Get valued recommendations 10) Personalize your profile – brand not resume 15
- 16. So now you have an awesome profile…
- 17. …how do you maximize your LinkedIn presence?
- 18. Build Your Network – expand your reach and influence Import from your email address books 18
- 19. Give! Give! Give! - Update Your Status Regularly share knowledge to your network Latest jobs Relevant news and insights Being a person “Charles is so on the ball! He really knows his stuff and is great at collaborating.” 19
- 20. Use LinkedIn Today Identify relevant, valuable news and share to your network Sign up to news relevant news sites such as BBC and Forbes. Think of your specialisms, your aspirations – niche sites. 20
- 21. Follow Companies you are interested in working for Followers receive relevant updates, news, links – and jobs Receive latest news, articles and jobs = share to your network
- 22. Jobs on LinkedIn Recommended job matches on your Home page 22
- 23. Jobs on LinkedIn Search for jobs, refine your search 23
- 24. Jobs on LinkedIn Set alerts, save jobs, apply, similar jobs 24
- 25. Share relevant jobs to your network 25
- 26. Utilize Groups Join relevant groups to position yourself as a centre of excellence in your sector / specialism Join Many (up to 50) Participate in a 2 or 3 Be highly active in 1 Groups .NET Developers Biotech & Pharma Design Pros 1,250,000 + 26
- 27. Finding the Right Group On your homepage 27
- 28. Finding the Right Group – use Skills & Expertise 28 • Size can be important – but is not always the best indicator of quality. • A healthy group has frequent discussion topics, but remains focused on topic. • A lot of spam or agency vacancy posts suggest the group is badly maintained. Group recommendations in Skills & Expertise 28
- 29. Research companies Prepare for interviews Company mission, products and services Industry and competitors Company culture and employees’ skills News about the company and industry Information about the role – search for members already holding the role / similar roles Information about the person interviewing you 29
- 30. The 5 things your should do in the next 24 hours: 1. Complete and enhance your personal profile and brand 2. Add your photo – it’s harder to forget a face 3. Connect and grow your network 4. Join a relevant networking Group 5. Be an active collaborator – share, update your status, discuss…GIVE to your network.