Runway Digital's Linkedin 201 Course
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This document is a guide by Sam Bell from Runway Digital, aimed at helping professionals enhance their LinkedIn profiles to stand out and attract relevant connections. It includes tips on setting intentions, polishing profiles, adding key information like job titles and endorsements, and engaging with connections. The guide emphasizes the importance of presenting oneself effectively to be found as an expert in the community.
Runway Digital's Linkedin 201 Course
- 1. Get ready to earn your wings! You’re about to fly high on Linkedin
- 2. I’m Sam. I run a company called Runway Digital that helps professionals STANDOUT and FLY HIGH online. We’ve taught 800+ people internationally since 2006. My background is in tech, strategy & project management at Deloitte, KPMG, Telstra, ANZ, and Levis. Photo credit: Herald Sun Sam Bell
- 3. Today Set your intentions for your Linkedin Polish your profile Great examples Todo list
- 4. Intentions Who will be reading your Linkedin profile & who do you wish to attract? (for you and for Pittwater) (2 mins… GO!)
- 5. Intentions Why are you using Linkedin? (2 mins… GO!) ? to stand out in the community or industry as an expert ? attract relevant partners ? engage stakeholders / customers ? be found by people looking for your expertise
- 6. What do you want people to feel when they see your profile?
- 7. Progress from last week Profile Photo Job title Liked the Pittwater Page https://www.linkedin.com/company/pittwater-council Connected with colleagues
- 11. Add your tagline
- 12. Add your last 2-4 roles - the title, organisation and dates
- 13. Add your Education & Honors & Awards
- 14. Who do you enjoy learning from? Add influencers to complement your experience
- 16. Add companies to follow that expand your profile & showcase your interests
- 18. Your endorsements appear like this to your connections
- 19. Check they represent you - if not, update
- 21. Your Summary: work focus, current role & experience
- 23. Add a catchy Summary: your work focus, current role & experience If you’re unsure, add 2 sentences about your role
- 24. Add search words at the end of your summary
- 25. You’ve lifted off the Runway, High Flier! Well done! Headline - catchy, searchable - relevant words for who you wish to attract Experience Education Honors and Awards Influencers & Companies Endorsements Summary
- 26. Questions?
- 27. Further tweaks… Give someone a recommendation Follow interesting groups Connect with a few more colleagues Bonus extras…
- 32. Add 2-5 groups
- 33. Connect with people in your colleagues, industry peers, community stakeholders, suppliers, partners,...
- 34. Standout
- 35. Receive only emails that are important Refer Pittwater Linkedin eBook Highly recommended!
- 36. Attract relevant people Engage with your connections - likes, comments Search + connect with relevant people Use clever tech - e.g. • Rapportive (especially after events) • Upload emails Post interesting content
- 38. Questions?
- 40. Remember! 1. Keep liking and sharing Pittwater posts!! https://www.linkedin.com/ company/pittwater-council
- 41. Congratulations on earning your Online wings! Standout on Linkedin!
- 42. 1. Finish polishing your profile using the Pittwater Guide RunwayDigital.com/Pittwater > > Link at end > > more tips & link to sign up (keep up to date)