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LinkedIn Strategies
for Job Search
BY WILLIAM TAN
AGENDA
 Why Using LinkedIn?
 Quick Review of The Key Components
 LinkedIn Strategies for Job Search
QUESTIONS
 How many of you having the Profile Strength rated as
All-Star?

 How many of you having connections > 200
 How many of you join > 3 LinkedIn Groups?
 How many of share thoughts/insightful news within your
industry?
 How many of you nurture your relationships at LinkedIn?
ABOUT LINKEDIN
 World’s largest professional network on the internet
 Over 250 million members in over 200 countries

 Professionals are signing up to join LinkedIn at a rate of
more than 2 new members per second
 35% of LinkedIn users access the site daily
 5.7 billion professional-oriented searches on the
platform in 2012
 Used by 90 of the fortune 100 companies for hiring
 More than 3 millions companies having LinkedIn pages

 97% of recruiters tap into LinkedIn to find job
candidates
WHY USING LINKEDIN?








Personal Branding
Leverage your network
Build profiles which can be found
Finding a job/client
Hire or partner with new people
Keep tab with their business acquaintances and network
Become visibly active in professional communities

Up to 90% of jobs are never advertised. If you respond only to
advertised jobs you’re missing out on many good job opportunities!
Networking
And you can do all these in your pajamas!
Profile

Recommendation

Gallery

Key Components of
Endorsement

LinkedIn

Search

Group

Connections
Linked in strategies for job seekers
HOW TO BUILD A COMPLETE PROFILE?
PROFILE
 Turn off notifications when updating your profile
 Use headshot photo

 Brand your professional headline with keywords
 Claim your custom URL
 Optimize your location

 Align your industry
 Add multimedia to gallery
 Get 2+ recommendations

 Connect with people with view your profile
 linkedin.com
HOW TO GROW YOUR NETWORK?
CONNECTIONS
 Quality connections paramount
 Send a personalized message for connections
 Send a nice welcome message that provides value
 Make your contact list open to your connections
 Respond promptly to messages (1-2 days)
 Start with colleagues, alumni
 Expand to clients, vendors, mentors, professors, industry
experts, superconnectors
 Regularly nurture relationships
3 LEVEL DEGREES OF CONNECTIONS
LINKEDIN STRATEGIES FOR JOB SEEKERS
 Use keywords
 Brand your professional headline
 Get serious about your photo
 Optimize your location
 Align your industry
 Customize your profile URL
 Revisit your summary
 Be active – update your status, share insightful thought
within your industry
 Embrace the visual – gallery
LINKEDIN STRATEGIES FOR JOB SEEKERS
 Get connected
 Manage your skills and expertise section
 Don't ignore endorsement – manage them
 Strut your stuff – projects, courses, certifications,
volunteering ..

 Make yourself contactable
 Build credibility with recommendations
 Fully connect with your past

 Join relevant LinkedIn Groups and get involved
TAKEAWAY

1. Complete your LinkedIn profile
2. Expand Your Connections to minimum >200

3. Cultivate relationships, add value, and help people
4. Join Relevant LinkedIn Groups
5. Share relevant insights/news within your industry

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Linked in strategies for job seekers

  • 1. LinkedIn Strategies for Job Search BY WILLIAM TAN
  • 2. AGENDA  Why Using LinkedIn?  Quick Review of The Key Components  LinkedIn Strategies for Job Search
  • 3. QUESTIONS  How many of you having the Profile Strength rated as All-Star?  How many of you having connections > 200  How many of you join > 3 LinkedIn Groups?  How many of share thoughts/insightful news within your industry?  How many of you nurture your relationships at LinkedIn?
  • 4. ABOUT LINKEDIN  World’s largest professional network on the internet  Over 250 million members in over 200 countries  Professionals are signing up to join LinkedIn at a rate of more than 2 new members per second  35% of LinkedIn users access the site daily  5.7 billion professional-oriented searches on the platform in 2012  Used by 90 of the fortune 100 companies for hiring  More than 3 millions companies having LinkedIn pages  97% of recruiters tap into LinkedIn to find job candidates
  • 5. WHY USING LINKEDIN?        Personal Branding Leverage your network Build profiles which can be found Finding a job/client Hire or partner with new people Keep tab with their business acquaintances and network Become visibly active in professional communities Up to 90% of jobs are never advertised. If you respond only to advertised jobs you’re missing out on many good job opportunities!
  • 6. Networking And you can do all these in your pajamas!
  • 9. HOW TO BUILD A COMPLETE PROFILE?
  • 10. PROFILE  Turn off notifications when updating your profile  Use headshot photo  Brand your professional headline with keywords  Claim your custom URL  Optimize your location  Align your industry  Add multimedia to gallery  Get 2+ recommendations  Connect with people with view your profile  linkedin.com
  • 11. HOW TO GROW YOUR NETWORK?
  • 12. CONNECTIONS  Quality connections paramount  Send a personalized message for connections  Send a nice welcome message that provides value  Make your contact list open to your connections  Respond promptly to messages (1-2 days)  Start with colleagues, alumni  Expand to clients, vendors, mentors, professors, industry experts, superconnectors  Regularly nurture relationships
  • 13. 3 LEVEL DEGREES OF CONNECTIONS
  • 14. LINKEDIN STRATEGIES FOR JOB SEEKERS  Use keywords  Brand your professional headline  Get serious about your photo  Optimize your location  Align your industry  Customize your profile URL  Revisit your summary  Be active – update your status, share insightful thought within your industry  Embrace the visual – gallery
  • 15. LINKEDIN STRATEGIES FOR JOB SEEKERS  Get connected  Manage your skills and expertise section  Don't ignore endorsement – manage them  Strut your stuff – projects, courses, certifications, volunteering ..  Make yourself contactable  Build credibility with recommendations  Fully connect with your past  Join relevant LinkedIn Groups and get involved
  • 16. TAKEAWAY 1. Complete your LinkedIn profile 2. Expand Your Connections to minimum >200 3. Cultivate relationships, add value, and help people 4. Join Relevant LinkedIn Groups 5. Share relevant insights/news within your industry