Introduction to Mashups, Web2.0, Social Media
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The document discusses the application of Web 2.0 tools in business, focusing on their capacity to facilitate information flow, collaboration, and user-generated content. It provides statistics highlighting social media usage, emphasizes the importance of having a social media presence for companies, and showcases various Web 2.0 tools and platforms. Additionally, it explores the concepts of crowd-generated data and emphasizes the need for environments that foster collaboration and interconnectedness.
Introduction to Mashups, Web2.0, Social Media
- 1. Web 2.0 tools and their application to business.By Samantha Bell & Joanne Spainwww.samanthabell.com.au | www.joannespain.com
- 2. Today’s Presentation:3. IntroWhat is 2.0 and how does it apply to SSA?“Mash-up” & user generated information examplesDiscussionWhat info & data could be crowd generated?Web2.0 tools – Live demosEnabling an environment that allows for Web 2.0.Group DiscussionHow do we enable that environment?Close1. 2. www.samanthabell.com.au | www.joannespain.com
- 3. We intend to focus on three important aspects of Web 2.0:3. Availability of dataThe toolsCollaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
- 4. Who is using Web 2.0 tools?40% use social networking sites.
- 5. 39% upload photos online.
- 6. 12% upload video online.
- 7. 11% write their own blog.
- 8. 5.6% use a micro-blogging service.December 2009; www.globalwebindex.net93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008)42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) 66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their company’s market position (McKinsey)www.samanthabell.com.au | www.joannespain.com
- 9. Who is using Web 2.0 tools?2/3 of the global internet population visit social networksVisiting Web2.0 Sites is now the 4th most popular online activity – ahead of personal emailTime spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time(Nielsen, Global Faces & Networked Places, 2009)www.samanthabell.com.au | www.joannespain.com
- 10. Web 2.0 tools and their growth:“They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)…and have an average income of US$58,000.” http://www.andersonanalytics.com/www.samanthabell.com.au | www.joannespain.com
- 11. What is Web 2.0?A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs.Web 2.0 gets you to them!Getting involved!blogs, message boards, forums, industry sites etcwww.samanthabell.com.au | www.joannespain.com
- 12. How does Web 2.0 work?Visualising the network.Community cluster.Interaction.Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc – people are meeting, connecting, organising, sharing and collaborating in unprecedented ways.www.samanthabell.com.au | www.joannespain.com
- 13. Current process: Data – Information – Knowledge.3. www.samanthabell.com.au | www.joannespain.com
- 14. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:KNOWLKNOWLGreater sharing & collaboration between people and organisationsReal-time communication, discussion, questioning, debate, inputReal-time iteration and feedback loop enabled – increased feedback from sectors & publicDATAINFOINFODATADATAHospitalSSAwww.samanthabell.com.au | www.joannespain.com
- 15. Web 2.0 encourages ‘crowd’ generated data & information:DATADATADATADATAINFOINFOHospitalSSAwww.samanthabell.com.au | www.joannespain.com
- 16. Mash-ups – ‘crowd’ generated information.A web application that combines data or functionality from two or more sources into a single integrated application.http://www.ushahidi.com http://swineflu.ushahidi.com/ www.samanthabell.com.au | www.joannespain.com
- 17. Mash-ups – ‘crowd’ generated information.http://FixMyStreet.comwww.samanthabell.com.au | www.joannespain.com
- 18. Mash-ups – ‘organisation’ generated information.http://www.builditback.org/www.samanthabell.com.au | www.joannespain.com
- 19. Mash-ups – ‘organisation’ generated information.Building CommissionCSIROInstitute of ArchitectsINFOINFOKNOWLINFOINFOANZFlowerdalewww.samanthabell.com.au | www.joannespain.com
- 20. We can get information; what about ‘crowd’ generated data?http://foursquare.comwww.samanthabell.com.au | www.joannespain.com
- 21. What info & data could be crowd generated?How could we enable it?
- 22. How could we incentivize crowd generated data?www.samanthabell.com.au | www.joannespain.com
- 23. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:KNOWLKNOWLDATAINFOINFODATADATAHospitalSSAwww.samanthabell.com.au | www.joannespain.com
- 24. Web 2.0 technologies: Let’s look at some of the tools!http://wave.google.comhttp://delicious.comhttp://slideshare.comhttp://blogger.comhttp://flickr.comhttp://twitter.comwww.samanthabell.com.au | www.joannespain.com
- 31. Enabling an environment that allows for Web 2.0: 2. Hivemind:From hoarding to collaborating1. Eco-system:From disparate silos to connected nodes4. Metafilter:Finding meaning of all the noise.3. Dynamic Signal:Communication ‘for work , not ‘as work’‘www.samanthabell.com.au | www.joannespain.com
- 32. How do we enable an environment that allows for Web 2.0? What are the benefits
- 33. Application to your divisionwww.samanthabell.com.au | www.joannespain.com
- 34. Web2.0 - Three areas:3. Availability of dataThe toolsCollaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
- 35. THANK YOU!Samantha Bell & Joanne SpainSocial Media | Public Speaking | TrainingFollow us on twitter: @samanthabell1 & @joannespainwww.samanthabell.com.au | www.joannespain.com