Web2.0
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This document provides an overview of Web 2.0, including its key characteristics and technologies. It discusses how Web 2.0 enables participation, personalization, and democratization through features like rich user interfaces, dynamic content, metadata, and social media. Popular examples of Web 2.0 sites that empower users to interact and create content are mentioned. The document also notes some criticisms of Web 2.0 and implications for marketers in how it blurs lines between consumers and producers.
Web2.0
- 1. Presented by, R.Mujeebabeham Final year,CSE.
- 2. SEQUENCES: Web 2.0? characteristics of web2.0 How it works Technology Overview Reasons for working with web 2.0
- 3. CONTINU... Web based applications and desktops Criticism Most popular Web 2.0 websites Web 2.0 Overview Web 1.0Web 2.0 What does it mean for Marketers?
- 5. 2.CHARACTERISTICS OF Web 2.0: Interactive facilities. Allowing users to run softwareapplications entirely through a browser. ”Architecture of participation" that encourages users to add value to the application as they use it. Rich user experience. Dynamic content. Metadata. Web standards and scalability
- 6. 3.HOW IT WORKS? The clientside/web browser technologies typically used in Web 2.0 development are Asynchronous JavaScript and XML (Ajax), Adobe Flash and the Adobe Flex framework. On the server side, Languages such as PHP, Ruby, ColdFusion, Perl, Python, JSP and ASP are used by developers. Adobe Flex is another technology often used in Web 2.0 applications. Applications programmed in Flex, are compiled and displayed as Flash within the browser. Flash's many capabilities, the most commonly used in Web 2.0 is its ability to play audio and video files
- 8. 5.REASON FOR WORKING WITH WEB2.0: 1. Simplicity 6. Simple nav 2. Central layout 7. Bold logos 3. Fewer columns 8. Bigger text 4. Separate top section 9. Bold text introductions 5. Solid areas of screen real 10. Strong colours estate
- 9. CONTINU... Connecting with 11. Rich surfaces adverdisers 12. Gradients 13. Reflections 14. Cute icons 15. Star flashes Expressing by itself
- 11. 6.CRITICISM: "Web 2.0" does not represent a new version of the World Wide Web at all. Its an advanced version of Web 1.0. Techniques such as AJAX do not replace underlying protocols like HTTP, but add an additional layer of abstraction on top of them. many of the ideas of Web 2.0 had already been featured in implementations on networked systems well before the term "Web 2.0" emerged.Eg: Amazon.com
- 12. 7.MOST POPULAR(15) WEB 2.0 WEBSITES: 1 2 3 4 5 7 8 9 6 10 11 12 13 14 15
- 14. WEB 1.0: publisher/retailer(powerful, magnanimous) Consumers( humble, gradeful)
- 15. WEB 2.0 Users(empowered, interacting,creating) Intermediaries(brokers, networks, search engines) Retailers(eager, Publishers(confused, A bit desperate) humbled)
- 17. DIFFERENCES:
- 18. 9.WHAT DOES IT MEAN FOR MARKETERS? User are part of the communication process, not just at the end of it. Many consumers are becoming Vendors themselves: of stuff(eBay, Amazon) of media(bloggers,MySpace) Hooking into the Zeitgeist is key Border between adverdising & consumer.