How to optimize your LinkedIn?
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The document provides a comprehensive guide on effectively using LinkedIn to grow one's professional network, highlighting its features such as profile pages, connections, and recommendations. It offers numerous tips for optimizing profiles, strengthening visibility, and enhancing networking strategies. Additionally, it emphasizes the importance of personal branding and the value of connections in leveraging LinkedIn for career advancement and professional relationships.
How to optimize your LinkedIn?
- 1. USING LINKEDIN EFFECTIVELY GROWING YOUR PROFESSIONAL NETWORK
- 2. WHAT IS LINKEDIN? โข Business-focused social networking site launched in 2003 โข Main purpose: help people network professionally โข Once connected with a person, you have access to their connections โข The basic service is free.
- 3. LINKEDIN MAIN CONCEPTS โข Profile pageConnections โข Recommandations2nd connections โขIntroductions3rd connections
- 4. PROFESSIONAL USE โขStay up-to-date with people and professional organizationsNetworking โขAsk and answer questions in the groups on LinkedinReputation โข Find out more about the people and organizationsResearch
- 6. WHY I BELIEVE IN LINKEDIN? โข My Personal Benefits โข Financing proposals โข Job offers โข Reference by experts โข Introduction to key business contacts Not convinced? ๏ Watch out this Ted: http://goo.gl/MWIR0K BIG DATA SOCIAL CAPITAL Reputation is the currency of the future SHARING ECONOMY
- 7. 30 TIPS FOR AN OPTIMAL USE OF LINKEDIN PERFECT PROFILE 1. Have a strong profile 2. Language 3. Profile Picture 4. Use all the characters 5. Reorder the content 6. Detail your experience 7. Add media 8. Omit irrelevant jobs 9. Endorsement and recommendation 10. Be personal BETTER VISIBILITY 1. Have a catchy headline 2. Use key words 3. Publish posts 4. Add linkedin to your email signature 5. Insert a QR code on business card 6. Customize your URL 7. Connect LinkedIn With Twitter 8. Use linkedin applications 9. Temporarily turn off activity broadcast 10. Use other professional network VALUE OF CONNECTIONS 1. Import email contacts 2. Accept connections 3. Endorse your connections 4. Personalize invitation 5. Take advantage of groups 6. Congratulation 7. Advanced search 8. Get 500+ connections 9. Become a LION 10. Subscribe a premium account
- 10. HAVE A STRONG PROFILE โข The strength level is based on the completeness of the profile encouraging you to complete all the sections You achieve 'All Star' status by completing all sections of your Profile and by having Recommendations (minimum 2), Connections (minimum 50) and Endorsements.
- 11. LANGUAGE โข Use preferentially english โข Review your grammar and spelling mistakes โข Good grammar is a predictor of professional success and indicates: ๏ผIntellectual aptitude ๏ผCritical thinking ๏ผAttention to detail
- 12. PROFILE PICTURE โข Have one ! โข High Definition โข No selfie โข Recent & Professional โข Be yourself โข Stand out in the crowd
- 13. USE ALL THE CHARACTERS KNOW THE CHARACTER LIMIT FOR EACH SECTION AND USE EVERY CHARACTER. THIS GIVES YOU THE OPPORTUNITY TO REPEAT KEYWORDS THAT ARE CRITICAL TO BEING FOUND. Section Character limit Professional Headline 120 Summary 2,000 Specialties 500 Position Title 100 Position Description 2000 Interests 1,000 Skills 25 skills using 61 characters per skill. LinkedIn Status Update 700 unless you want to update your Twitter status at the same time (limited to 140 characters)
- 14. REORDER CONTENT โข Reorder the sections โข This enables you to lead with whatโs important and choose which strengths to focus on. โข Bonus: it will make your profile stand out from the crowd
- 15. DETAIL YOUR EXPERIENCE โข Donโt follow the LinkedIn formula of creating one experience entry for each job title you have held. โข Use an experience entry for each position in a same company. Itโs OK to have overlapping dates.
- 16. ADD MEDIA
- 17. OMIT IRRELEVANT JOBS ๏ผIf they have no value today ๏ผIf you had a bad experience with previous employer A resume isnโt your autobiography. Itโs a marketing tool.
- 18. ENDORSEMENT & RECOMMENDATION โข Be Selective โข Ask to be endorsed only for your Top Skills โข Reorder Top Skills โข Eliminate technical skills for basic software programs Have the courage to delete or reject the endorsements that arenโt central to how you want to be known (eg. Microsoft Office, English, etc.)
- 19. BE PERSONAL Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Let people know your values and passions. In your summary, discuss what you do outside of work. You want people to want to know you.
- 20. GET A BETTER VISIBILITY
- 21. HAVE A CATCHY HEADLINE โข Doesnโt have to include your job title โข Should reflect your area of expertise and the value that you bring. โข the keywords โข relevant keywords that match the industry or functional area โข the value proposition โข advertises what youโre trained in and summarizes the experience you have
- 22. USE KEY WORDS โข Identify the 2-3 keywords that are most important to you. โข Now your job is to get these keywords into your LinkedIn profile as much as you can. ๏ผInto professional headline ๏ผInto LinkedIn URL ๏ผInto Summary ๏ผInto experiences
- 23. PUBLISH POSTS โข Everybody now has a platform through which they can contribute. โข Opportunity to showcase your expertise
- 24. ADD LINKEDIN TO YOUR EMAIL SIGNATURE Increases the exposure to your LinkedIn profile Connect with clients or people youโre working with
- 25. INSERT A QR CODE ON BUSINESS CARD
- 26. CUSTOMIZE YOUR PROFILE URL Use co.linkedin.com/in/olivierdeschuttermib instead of https://www.linkedin.com/profile/public- profile-settings?trk=prof-edit-edit- public_profile
- 27. CONNECT LINKEDIN WITH TWITTER โข You can either display Tweets on your LinkedIn profile, or share LinkedIn posts on Twitter. โข If you want to display only certain Tweets with your connections on LinkedIn, you can use the #in hashtag on your Tweets where only those with that hashtag will be displayed on your LinkedIn profile.
- 28. USE LINKEDIN APPLICATIONS โข Enhance your profile Slideshare Amazon Wordpress
- 29. TEMPORARILY TURN OFF ACTIVITY BROADCAST Make changes to your LinkedIn profile without alerting your connections UPDATES ARE SENT OUT TO YOUR CONNECTIONS IF YOU: โข Upload or edit your profile picture โข Update your profile's headline โข Add a new current job position โข Add a new current school โข Add a new link to a website โข Recommend someone โข Add a connection โข Follow a LinkedIn company page โข Follow news โข Join a LinkedIn Group
- 30. USE OTHER PROFESSIONAL NETWORK Youโll increase your digital footprint while ensuring consistency. ResumUp.com, SunZu.com, Upspring.com and Xing.com are a few services to check out.
- 34. ENDORSE YOUR CONNECTIONS Endorse and recommend your connections. They will do the same.
- 35. PERSONALISE INVITATION When you want to connect with someone: 1. explain why you want to connect 2. tell them how you know them 3. find something in common 4. make it personal 5. be enthusiastic 6. reference their profile 7. thank them FORGET THE STANDARD: โIโd like to add you to my professional networkโ
- 36. TAKE ADVANTAGE OF GROUPS โข University alumni, specific professions, expatriates, etc โข Allows you to connect with people โข Share and participate โข Up to 50 for the free version
- 37. ADVANCED SEARCH
- 38. CONGRATULATION The โCongratulateโ button is an excellent opportunity to maintain a valuable relationship with your colleagues or your connections, keeping that in-touch feel alive.
- 39. GET 500+ CONNECTIONS โข Get at least 500 connections. โข Wide your target audience, โข Psychological impact of the magic 500+
- 40. BECOME A LION โข LION is a Linkedin Open Networker. A LION is someone who will accept anyoneโs invitation and connect with them on Linkedin. 1. Add the word LION to your headline, name and/or summary and attract other Linkedin open networkers 2. Join groups like toplinked.com
- 41. SUBSCRIBE A PREMIUM ACCOUNT 1. Grow your network 2. Accelerate your career 3. Find talent 4. Drive sales
- 42. SOME NUMBERS 23 languages 347,000,000+ members 2 new members every second 200 countries and territories reached
- 43. ANY LINKEDIN QUESTIONS? GET IN TOUCH Olivier de Schutter co.linkedin.com/in/olivierdeschuttermib