Professional Networking with LinkedIn by Melissa McGinnis
Download as PPT, PDF1 like443 views
This document discusses the advantages of using LinkedIn for professional networking, emphasizing the importance of a well-constructed profile, effective connection strategies, and maintaining relationships. It covers key profile elements such as photos, headlines, and summaries, suggesting best practices for keyword optimization. The document also outlines strategies for expanding one's network, including the use of groups and managing endorsements.
Professional Networking with LinkedIn by Melissa McGinnis
- 1. A SOCIAL MEDIA PLATFORM FOR PROFESSIONAL NETWORKING Melissa McGinnis Marketing Chameleon mcginnis.m.melissa@gmail.com March 2014
- 2. TRADITIONAL NETWORKING โข Finding an event that fits your target market โข Risk meeting the same people โข Make 3-5 new connections โข Spend 3-4 hours at event โข Follow-up โข Maintain relationship โข Maintain top-of-mind awareness
- 3. BENEFITS OF LINKEDIN FOR NETWORKING โข Advanced Search Options for Connections โข Open for Exponential Networking โข Visual Resume to Build Credibility โข Maintain Contact and Awareness via News Feed โข Form Professional Relationships with Less Time Spent โข Increase Your Personal SEO
- 4. LINKEDIN FACTS โข Users Average 15 Years in Industry โข Average User Age is 41 Years Old โข 47% of Users are โDecision Makersโ โข Average User Income is $109,000
- 5. PROFILE SETTING ADJUSTMENTS โข Must Adjust Settings before making multiple changes to your profile โข Donโt annoy your connections on their Activity Feed with your updates โข Adjust Broadcast Activity โข Activity Feed Visibility โข Anonymity Settings โข Decide on who can see your connections?
- 11. Make everyone aware of your updates and comments because it allows people to interact with you even if they are not 1st level connections.
- 14. REASONS FOR ANONYMITY โข You may want to remain anonymous if you are โstalkingโ - or gathering information on a prospect โข You may NOT want to be anonymous if you are hoping to connect - show your sincerity with connecting by taking time to get to know them
- 18. DO YOU WANT OTHERS TO SEE YOUR CONNECTIONS? โข Do you have anything to lose by having your competitors connect with your clients or prospects by looking through your connections? โข Do your connections provide any competitive advantage for you? โข Networking Advantage? Find professionals reaching out to your target market and browse through their connections.
- 19. Add all Email Addresses so people can find you
- 20. YOUR PROFILE โข Serves as YOUR Professional Marketing Piece โข Keywords are Important! They make you searchable! โข What does your profile communicate about you? โข Online is just as important as in-person!
- 21. #1: A PROFESSIONAL PICTURE โข A visual representation of you as a professional โข Everyone will look at your picture first โข Your picture may be the deciding factor on whether someone will connect with you โข There is a greater chance that people will ONLY look at your picture and not your written content โข Your picture is the only way someone will recognize you at a networking event, if given the chance If you have a photo, you have a 68% better chance of someone engaging with you
- 24. Photographed by: Mike Shea Photography www.mikeshea- photo.com
- 27. WHAT NOT TO DO โฆ โข Donโt post a picture where your face does not fill the frame - donโt look like a tiny speck โข Donโt post a picture with your family โข This is your site, people want to know who YOU are โข This is a Professional site, not Facebook โข Donโt include hobbies, unless it is your job
- 28. NAME AND HEADLINE โข Your Name โข Make it visible to everyone; may want to include alternate names or misspellings โข Your Headline โข Make it about your career, NOT your current job title โข Your job title is temporary. YOU are lasting. โข Donโt Limit Yourself: Make yourself available for ALL opportunities!
- 29. DEVELOPING YOUR HEADLINE โข KEYWORDS! โข If you did not have your current job, how would you explain who you are as a professional? โข What are your professional goals? โข Write out your personal elevator speech. What keywords can you identify? โข If you want to include your job title, put it last. โข Donโt use industry jargon or job titles that no one will understand. โข Focus on who you are. and what you offer.
- 31. THE SUMMARY โข Use Searchable KEYWORDS! โข Brag about yourself โข Identify problem, solution, and outcome stories โข Give numbers if possible โข Build a general professional picture โข How do you want to position yourself?
- 33. JOB HISTORY SECTION โข KEYWORDS! โข Job title - Can be more than what title the company gave you - Identify what you accomplished โข Summary - what you accomplished, challenges overcome, what you offer, collaborators and competitors โข Additional Info - Use keywords - Think like your client - services, title, competitors, conferences (ex. accountant, bookkeeper, accounting, bookkeeping)
- 35. PROJECTS AND SPECIAL SECTIONS โข KEYWORDS! โข Include clients and collaborators โข Include websites, if possible โข Include Publications, interests, volunteer
- 38. PERSONALIZE YOUR PUBLIC PROFILE LINK โข KEYWORDS! โข Use Name, Company, or Area of Specialization โข Increases chance you will come up in a web search โข Itโs a public URL - only one person can have it and it may be taken
- 41. ADD WEBSITES โข Go to โEdit Contact Infoโ โข Add websites under โotherโ so you can title your website with either a call to action or the name of your company โข Add blogs, articles, portfolio items, or other important pages
- 43. ADDING MEDIA โข Summary, Experience, or Education Sections โข Upload a file or link - โThe Proof is in the Pudding!โ โข Include on your profile or make an update: โข Slideshows โข Videos (Short 2 min. videos - www.two-head.com) โข Presentations
- 45. RECOMMENDATIONS โข Make a written recommendation for people you have worked with as โข Business Partners โข Colleagues โข Service Provider โข Students โข Make recommendations based off of only what you experienced โข Donโt request large blanket recommendations - make them individualized
- 54. ENDORSEMENTS โข List of skills that you can endorse others for โข add to their list of skills โข add your endorsement to their existing skills
- 56. MANAGE YOUR ENDORSEMENTS โข When others endorse you, you can adjust who sees them โข You may not want the endorsement because: โข Itโs not a skill you have โข You would rather not be associated with the endorser
- 62. WAYS TO ADD CONNECTIONS โข Email โข People You May Know โข Whoโs Viewed Your Profile โข Groups โข Connections- Connections โข Advanced Search โข Company Pages โข Introductions
- 66. PEOPLE YOU MAY KNOW โข Connect with 2nd level connections โข Similar people, professions, industries, and/or connections โข Benefit: Does not require that you state how you know them
- 70. ADVANCED SEARCH STRATEGY โข Titles โข Company โข Industry โข Groups โข Keywords
- 72. BOOLEAN SEARCH โข + keeps words together โข OR when either will do โข AND when you are clarifying an audience or industry niche โข NOT to ignore and audience
- 76. GOOGLE SEARCH Type in your Google browser: site:linkedin.com/inโgroupโโlocationโ site:linkedin.comโbusiness professionals associationโ โGainesvilleโ
- 80. CONNECTING ON LINKEDIN โข Invitations โข click on โConnectโ button on their profile โข You can be connected via โgroupsโ or other category โข Invite them showing that you have a reason for connecting with them and show your interest in them
- 81. CONNECTING ON LINKEDIN โข Look at your Connections-Connections โข Find someone in a position who is a competitor or someone that you could benefit from โข Search their connections to find people you could connect with โข Use the Introduction tool if necessary
- 84. RECORD INFO ON CONNECTIONS โข Under โNetworkโ โข Make new connections via email โข Organizes connections and conduct searches โข Keep up with birthdays and job changes
- 90. MAKE NOTES FOR YOUR CONTACTS
- 98. GROUPS โข โGroupsโ is the easiest ways to communicate and engage with people who are not 1st degree connections โข Types of Groups โข Open groups - content is visible to everyone โข Closed groups - company, industry, and alumni groups - the content and membership is protected in some way - can serve as a forum โข Request to Join
- 99. TIPS FOR GROUPS โข Go to the โmoreโ tab to learn more about the group โข Your target market? โข Informational? โข In your area? โข Search Members to Connect With
- 103. WHOโS VIEWED MY PROFILE โข If someone has viewed your profile, reach out to them! โข Free account - see the last 5 people who have viewed your account โข You can gather information on who you are attracting โข Are you attracting the wrong people? โข Do you need to change some keywords on your profile?
- 106. CONCLUSION โข Get your Personal Profile READY! โข Build Your Connections โข Reach Out and Stay Connected โข Engage and Post