Career Development, Acp
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This document discusses how social media can be used for career development and management. It outlines the benefits of using a blog and online portfolio to showcase work and build connections. Companies and recruiters are now using tools like LinkedIn and Twitter to find qualified candidates and get a sense of their skills and expertise. The document provides tips on developing an online personal brand through blogging, networking, sharing content, and participating in professional communities.
Career Development, Acp
- 1. Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008
- 2. What we’ll learn today The power of a blog and online portfolio for career development How companies can find candidates for a better fit online How recruiters use social media tools like LinkedIn and Twitter to find top talent The do’s and don’ts of social media
- 3. Job search means Temporary Frustrating Subject to highs and lows of energy You have no control Totally focused on immediate need
- 4. Career mgmt is an ongoing discipline Developing relationships Learning new skills Sharing contacts and information Mapping options Taking control Being in active pursuit
- 5. Social media gives a professional a set of tools to manage their career.
- 6. Show what you know and how you think Interact with peers Learn from others Find mentors Build a personal brand, be known Start a blog to
- 7. Start with personal brand strategy and goals. Map content strategy. Find related blogs and communities for networking. Give before you get. It’s not an overnight thing – it’s a slow process.
- 8. Blog Memorable URL About page Contact information LinkedIn RSS (real simple syndication) Search button Creative commons
- 9. Business card Summary of experience Expertise – Q&A Recommendations Connections Context
- 10. Presence Microblogging (140 characters) Listening tool Learning Interacting
- 11. Communities do’s Participate Share Listen actively Create content Give value Appreciate
- 12. Broadcast Target Get lazy and copy Be negative Be disrespectful Communities don’ts
- 13. Social media gives a company a way to discover talent.
- 14. Hiring process is tired Best candidates may not be in active search Opportunity to see candidate at work – how they think, what they know and Ability to see how candidate relates and interacts Less automated search, more effective
- 15. Social media gives a recruiter ample examples of what talent knows and how they connect.
- 16. Keyword searches Ability to reach passively-active candidates Vast networks and connections Ability to Google related content to learn a candidate’s digital reputation
- 17. In a tough economy, branding matters.
- 18. Social media is messy. You get out of it what you put in - as with everything else in life.
- 19. Social Media Tools: Hosted - Blogger, TypePad WordPress, Movable Type Twitter – http://twitter.com LinkedIn – http://linkedin.com Facebook – http://facebook.com Other communities – e.g. groups on LinkedIn
- 20. http://www.JibberJobber.com http://www.imonlinkedinnowwhat.com http://facebookadvice.com http://www.marketingheadhunter.com http://www.conversationagent.com/career
- 21. Career Development and Social Media Valeria Maltoni, ConversationAgent.com Association of Career Professionals (ACP) September 26, 2008