Infographic Optimization Hacks
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The document outlines a marketing strategy for promoting an infographic, which includes steps such as keyword research, on-page optimization, social media optimization, and UI optimization. It highlights impressive results from the marketing campaign, including a dramatic increase in social shares and significant attention from popular sites. Additionally, it suggests tools like keywordtool.io and buzzsumo.com for further optimization and content marketing efforts.
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Infographic Optimization Hacks
- 3. After weeks of work… your infographic is DONE!
- 4. FINALLY it’s time for marketing.
- 7. STEP 1: Keyword Research
- 9. Use keywords in the intro paragraphs above your infographic.
- 10. KeywordTool.io It uses Google Autocomplete to generate hundreds of relevant long-tail keywords.
- 12. STEP 2: On-page Optimization
- 14. WARNING Do not stuff keyword rich links into your embed code!
- 15. Or this guy…
- 18. STEP 3: Social Media Optimization
- 20. With Open Graph Image Without Open Graph Image
- 21. STEP 4: UI Optimization
- 24. The problem is the infographic Is NOT the star of the page.
- 26. You are already asking people to share or embed your graphic.
- 27. Don’t push it!
- 32. Results • Direct Social Shares increased from 80 to 8,000+ • Content was featured on sites like Upworthy and Moveon.org • Upworthy alone brought in 16,000+ secondary social shares • 4,000 people signed the petition
- 34. Link Building
- 35. Buzzsumo.com Incredibly easy to find popular content and the influencers that shared it.
- 37. Presentation is pinned @SEO. Feel free to ask me any and all content marketing and SEO questions.