What is content seeding?
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Content seeding is the process of strategically distributing content across various online platforms to increase its visibility and encourage further sharing. An example includes Futureheads' post on user experience, which gained traction after being shared in a LinkedIn group and subsequently picked up by other platforms, resulting in numerous organic search results. Effective content seeding relies on identifying the right initial online locations and using links back to the original content.
What is content seeding?
- 1. What is Content Seeding? An example of how spreading B2B content in the right places can dramatically increase its visibility.
- 2. What is Content Seeding? • ‘Seeding’ content is simply the process of starting to spread it into various online locations so that others will both read it and spread it themselves. • Identifying the right initial online locations is extremely important. • Rather than placing the actual content in these places, a link back to the original content is used.
- 3. Seeding content – An example • Futureheads, the Digital Recruitment Consultants, created an interesting post called ‘Top 10 things User Experience leaders will be looking for in 2013’ • They started a discussion on this in a LinkedIn Group. • Soon afterwards, a search for the blog title showed up the following results:
- 4. This showed 9 organic results on Google’s page 1, all referring to David’s article.
- 5. How did this happen?
- 6. The post was picked up by a UX specialist blog and reposted
- 7. The blog post was seeded into a LinkedIn discussion group
- 8. Tweeted..
- 9. Tweeted..
- 10. Tweeted..
- 11. The original blog post, on the Futureheads site
- 12. Listed on a specialist User Experience site
- 13. A summary of User Experience Tweets
- 14. And posted on a blogger’s Facebook page