How can Dillard University’s text message experience shape your mobile decisions?
- 1. Engage by Cell February 20, 2019
- 2. ● Inbound ● Outbound ● Two-Way ● Info pages ● Donation pages ● Content delivery ● Quizzes, sign-ups, etc. ● Audio Tours ● Info Hotline ● Leave Feedback
- 4. Why Texting?
- 5. • Attention spans decreasing • Email open rates low (~20%) • Text messages - 97% are opened within 3 minutes Why is texting a must-have today?
- 6. • Immediate opt-in & out • Auto-response • No sign-up like with a native app • 2-way conversation • Already in users’ pocket Why is texting different?
- 7. What does texting require? •SMS software •Shortcode (5-digit text number) •Keywords •Understand regs - no spamming You need a tech company like Engage by Cell
- 8. Inbound text messaging • Feedback • Questions • Answers Auto responses Personalized responses Live & Group-Chat 2- Way Interaction Is Key
- 9. Text CAPTIVATE to 56512 Try it for yourself
- 10. Kimberly Woodard Director of Development Dillard University Our Speaker
- 12. Is a private, historically black university • With a Tier 2 Ranking in 2019 for liberal arts schools • Fully accredited providing a quality four-year liberal arts education Founded in 1869, Dillard University
- 14. Fundraising Communication But is she a techie? Let’s ask. Kimberly’s role
- 15. Board of Trustees Young alumni Regular alumni Faculty & staff External donors Kimberly’s Audience
- 16. What problems led Dillard to consider texting?
- 19. 3 Use Cases
- 20. Use text messaging to inspire people to take action - in this case to donate Use Case #1
- 21. What was sent as a test?
- 27. How to build lists
- 28. How easy was it? Did the recipients like it?
- 29. Use text messaging at live events to field questions Use Case #2
- 32. More uses of text messaging Future Use Case #3
- 34. “I feel like a champion”
- 35. Keyword You get a keyword. Donors text in to receive a link to your mobile donation page. Donation Landing Page Use our templates & brand your page Mobile Donate
- 36. For charities only! Donor sends a text message to make a donation, that charges phone bill Mobile Give
- 37. Engage by Cell’s customer service
- 38. Report examples
- 39. Analyze your Audience by State
- 40. View Engagement by Time of Day
- 41. Monthly pricing ranges from $99 and up based on usage and features February special offer Money back guarantee if not satisfied with results Pricing
- 42. Call Dave at Engage by Cell at 415-615-0150 for a demo and to get started! Getting started
- 43. SMS is conversational Information is absorbed immediately SMS is personal SMS provides digestible info nuggets Text messaging solves most problems of traditional email communication The time to act is now! Conclusion
- 45. David Asheim Founder/CEO dave@engagebycell.com 415.297.6677 Kimberly Woodard Director of Development Dillard University Kwoodard@dillard.edu