The document discusses concerns about implementing a Just-In-Time Delivery (JITD) program from the perspectives of internal sales/marketing and external distributors and retailers. Key concerns include the potential for decreased incentives, loss of sales from promotions, interrupted warehouse operations and inventory management, and decreased flexibility in manufacturing planning. The proposed focus is on educating stakeholders, implementing point-of-sale systems to prove benefits, incentivizing appropriately, and using shipment data to improve forecasting and manufacturing planning.