Conducting a website review
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The document outlines a comprehensive approach to conducting a website review aimed at enhancing customer engagement and conversions. It includes steps such as performing a content audit, understanding user tasks, organizing the site structure, defining user journeys, and implementing usability testing. Key promotional strategies and analytics are highlighted to ensure effective content management and user experience.
Conducting a website review
- 1. Conducting a website review and implementing results for increased customer engagement and conversions or less is more 1
- 2. Agenda Website content audit Understanding your top tasks Organising your website structure Understanding top tasks Defining user journeys User experience and design Migrating content Launch and promotion Usability testing What to do now 2
- 3. Website content audit • Use analytics to discover dead content • Rank the popularity of the remaining pages • Analyse external and internal search terms • Ensure your goal pages are carefully monitored • See where people drop out of the funnel 3
- 4. Understanding your top tasks 4
- 5. Organising your website structure 5
- 6. 6
- 7. Defining user journeys • Optimum route to conversion • Short and simple • Test and refine journey and conversion rates 7
- 8. User experience and design 8
- 9. Launch and promote • Search Engine Optimisation (SEO) • Social Media promotion • Pay Per Click (PPC • Email • Offline material 9
- 10. Usability testing 1. Quantitative MVT and analysis 2. Qualitative Remote user testing 10
- 11. Define user journeys Use multi- Test with variate live testing to subjects refine Use analytics to gain insight 11
- 12. Conducting a website review whitepaper Download now www.gossinteractive.com/website-review-guide 12