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Arik Johnson




Adventures in 21st Century
Organizational Design
Creating a Global Multidisciplinary
Intelligence Collaborative
Adventures in 21st Century Organizational Design
Adventures in 21st Century Organizational Design
STOCHASM


     The Difference Between
     What You Think You Know
          And What You
          Actually Know
Strategy
is a Response to
   Intelligence
Unsound Strategy, Policy and Decisions are
  the Product of an Intelligence Agenda
          Dictated from Above
THE BLACK SWAN
           The Impact of the
           Highly Improbable

The human mind suffers from three ailments as it
comes into contact with history, called the triplet
of opacity:

1. the illusion of understanding, or how everyone
   thinks they know what is going on in a world
   that is more complicated (or random) than
   they realize;

2. the retrospective distortion, or how we can
   assess matters only after the fact, as if they
   were in a rearview mirror (history seems
   clearer and more organized in history books
   than in empirical reality); and,

3. the overvaluation of factual information and
   the handicap of authoritative or learned
   people, particularly when they create
   categories – or "Platonify."
U.S. Intelligence
   Community
 Failed to Evolve

Unexpected new threats from
non-traditional enemies like
al Qaeda emerged on the
geopolitical stage in the
vacuum of America's return
to international economic,
political and cultural
hegemony after the end of
the Cold War.
This was a failure of policy,
management, capability,
and, above all, a failure of
imagination.

Thomas S. Kean
Chairman, 9/11 Commission


The report assumes that there is a
single, readily identifiable enemy. This
is the routine way of political thinking,
that took shape during the Cold War.
Anyone with knowledge of the Arab
countries and the Muslim world in
general would know that this isn‟t the
case.

Amir Teheri
Adventures in 21st Century Organizational Design
INTELLIGENCE 2.0
• The Era of Asymmetric Interpretation
• Intelligence 1.0 was focused on acquisition of
  Competitive Advantage through Asymmetries of
  Information, usually short-lived and high risk to
  the firm's reputation and ethics.
• Transition to an open source world of "info-glut"
  where information gaps are increasingly difficult
  to obtain and interpretation becomes far more
  important.
• Web 2.0 / Enterprise 2.0 makes culture much
  more important. Everyone in the organization
  must become casually-engaged as virtual
  members of the intelligence team.
Intelligence 2.0 Continuum Includes Both
        Decisive & Incisive Sensing

 Decisive                    Incisive
 Frame of Reference is the   Scanning for Trends, there is
 Decision                    no “Decision” to be made
 Compares Options &          Recognize “Pattern Vector”
 Outcomes                    of History
 Recommendations & Trust     Implications for the Reader
 Top-Down Imposition         Bottom-Up Exposition
 Driven by Issues            Driven by Trends
 Decision & Action vs.       Outcome is Observation
 „Nariyuki‟                  Itself
 Factual & Hypothetical      Emergent & Skeptical
Competing head-to-head can be cutthroat
 especially when markets are flat or
 growing slowly.
Managers caught in this kind of competition almost
universally say they dislike it and wish they could find
a better alternative. They often know instinctively
that innovation is the only way they can break free
from the pack. But they simply don‟t know where to
begin.

Chan Kim and Renee Mauborgne
THE STARFISH & THE SPIDER

        The Unstoppable Power of
        Leaderless Organizations

Although spiders and starfish may look alike, starfish
have a miraculous quality to them. Cut off the leg of a
spider, and you have a seven-legged creature on your
hands; cut off its head and you have a dead spider.
But cut off the arm of a starfish and it will grow a new
one, and the severed arm can grow an entirely new
body. Starfish can achieve this feat because, unlike
spiders, they are decentralized; every major organ is
replicated across each arm.

But starfish don‟t just exist in the animal kingdom.
Starfish organizations are changing the rules of
strategy and competition and are organized on very
different principles than we are used to seeing in
traditional organizations.

Spider organizations are centralized and built around
org charts; on the other hand, Starfish organizations
tend to organize around a shared worldview or
ideology.

And the Internet has helped them flourish.
How do we get our Starfish to the Blue Ocean?
Is there anything in
                                  our world today that
                                 kind of reminds you of
                                        a Starfish?


Scoble’s Social Media Starfish
What would the circus do?
Create a “Big Tent” large enough for adjacent
  analytical disciplines but small enough to
         maintain a cohesive identity
Why do some ideas die
 while others thrive?
www.MadetoStick.com
Quantum Memetic
    Diffusion

   - via the -

 Socio-Semantic
      Web
CORNERSTONE PRINCIPLE

If the Intelligence Collaborative is not going to be primarily about money,
let’s agree not to accept money; results of this structure are manifold:

1. Curiosity is your only credentialing requirement and enthusiasm is
   your ticket inside
2. Ideas are coin of the realm, not actual coin
3. No interference from governments, suitors or interlocutors
4. No need for budgets, governors, employees, incorporations, assets,
   sunk costs, monuments to maintain, etc… in other words, no drag
5. Members share and share alike, donating resources when needed, as
   true collaborators might
What’s Next?
 Meeting Face-to-Face in Metropolitan Centers Worldwide
            Washington          22 October 2009
            Amsterdam           04 November 2009
            Shanghai            13 November 2009
            Your City           Pick a date, topic, venue, sponsors (or go Dutch)


 Propagating the Meme
            Facebook
            LinkedIn
            Twitter
            WordPress
            YouTube
            More to come…


 Need help? Feel free to ask:
            Email: Arik.Johnson@AuroraWDC.com
            Phone: +1-920-624-2020
            Twitter: @ArikJohnson
            Skype: ArikJohnson

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Adventures in 21st Century Organizational Design

  • 1. Arik Johnson Adventures in 21st Century Organizational Design Creating a Global Multidisciplinary Intelligence Collaborative
  • 4. STOCHASM The Difference Between What You Think You Know And What You Actually Know
  • 5. Strategy is a Response to Intelligence
  • 6. Unsound Strategy, Policy and Decisions are the Product of an Intelligence Agenda Dictated from Above
  • 7. THE BLACK SWAN The Impact of the Highly Improbable The human mind suffers from three ailments as it comes into contact with history, called the triplet of opacity: 1. the illusion of understanding, or how everyone thinks they know what is going on in a world that is more complicated (or random) than they realize; 2. the retrospective distortion, or how we can assess matters only after the fact, as if they were in a rearview mirror (history seems clearer and more organized in history books than in empirical reality); and, 3. the overvaluation of factual information and the handicap of authoritative or learned people, particularly when they create categories – or "Platonify."
  • 8. U.S. Intelligence Community Failed to Evolve Unexpected new threats from non-traditional enemies like al Qaeda emerged on the geopolitical stage in the vacuum of America's return to international economic, political and cultural hegemony after the end of the Cold War.
  • 9. This was a failure of policy, management, capability, and, above all, a failure of imagination. Thomas S. Kean Chairman, 9/11 Commission The report assumes that there is a single, readily identifiable enemy. This is the routine way of political thinking, that took shape during the Cold War. Anyone with knowledge of the Arab countries and the Muslim world in general would know that this isn‟t the case. Amir Teheri
  • 11. INTELLIGENCE 2.0 • The Era of Asymmetric Interpretation • Intelligence 1.0 was focused on acquisition of Competitive Advantage through Asymmetries of Information, usually short-lived and high risk to the firm's reputation and ethics. • Transition to an open source world of "info-glut" where information gaps are increasingly difficult to obtain and interpretation becomes far more important. • Web 2.0 / Enterprise 2.0 makes culture much more important. Everyone in the organization must become casually-engaged as virtual members of the intelligence team.
  • 12. Intelligence 2.0 Continuum Includes Both Decisive & Incisive Sensing Decisive Incisive Frame of Reference is the Scanning for Trends, there is Decision no “Decision” to be made Compares Options & Recognize “Pattern Vector” Outcomes of History Recommendations & Trust Implications for the Reader Top-Down Imposition Bottom-Up Exposition Driven by Issues Driven by Trends Decision & Action vs. Outcome is Observation „Nariyuki‟ Itself Factual & Hypothetical Emergent & Skeptical
  • 13. Competing head-to-head can be cutthroat especially when markets are flat or growing slowly. Managers caught in this kind of competition almost universally say they dislike it and wish they could find a better alternative. They often know instinctively that innovation is the only way they can break free from the pack. But they simply don‟t know where to begin. Chan Kim and Renee Mauborgne
  • 14. THE STARFISH & THE SPIDER The Unstoppable Power of Leaderless Organizations Although spiders and starfish may look alike, starfish have a miraculous quality to them. Cut off the leg of a spider, and you have a seven-legged creature on your hands; cut off its head and you have a dead spider. But cut off the arm of a starfish and it will grow a new one, and the severed arm can grow an entirely new body. Starfish can achieve this feat because, unlike spiders, they are decentralized; every major organ is replicated across each arm. But starfish don‟t just exist in the animal kingdom. Starfish organizations are changing the rules of strategy and competition and are organized on very different principles than we are used to seeing in traditional organizations. Spider organizations are centralized and built around org charts; on the other hand, Starfish organizations tend to organize around a shared worldview or ideology. And the Internet has helped them flourish.
  • 15. How do we get our Starfish to the Blue Ocean?
  • 16. Is there anything in our world today that kind of reminds you of a Starfish? Scoble’s Social Media Starfish
  • 17. What would the circus do?
  • 18. Create a “Big Tent” large enough for adjacent analytical disciplines but small enough to maintain a cohesive identity
  • 19. Why do some ideas die while others thrive? www.MadetoStick.com
  • 20. Quantum Memetic Diffusion - via the - Socio-Semantic Web
  • 21. CORNERSTONE PRINCIPLE If the Intelligence Collaborative is not going to be primarily about money, let’s agree not to accept money; results of this structure are manifold: 1. Curiosity is your only credentialing requirement and enthusiasm is your ticket inside 2. Ideas are coin of the realm, not actual coin 3. No interference from governments, suitors or interlocutors 4. No need for budgets, governors, employees, incorporations, assets, sunk costs, monuments to maintain, etc… in other words, no drag 5. Members share and share alike, donating resources when needed, as true collaborators might
  • 22. What’s Next?  Meeting Face-to-Face in Metropolitan Centers Worldwide  Washington 22 October 2009  Amsterdam 04 November 2009  Shanghai 13 November 2009  Your City Pick a date, topic, venue, sponsors (or go Dutch)  Propagating the Meme  Facebook  LinkedIn  Twitter  WordPress  YouTube  More to come…  Need help? Feel free to ask:  Email: Arik.Johnson@AuroraWDC.com  Phone: +1-920-624-2020  Twitter: @ArikJohnson  Skype: ArikJohnson