DMC Network Social Networking Presentation
- 2. Your Presenters Russell Wyman Ultimate Ventures Nicole Marsh, CMP, DMCP The Arrangers
- 3. Social Media and Social Networking …focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
- 4. Need a Better Definition? http://www.youtube.com/watch?v=sIFYPQjYhv8
- 6. Target Audience Who to interact with? Who do we converse with? Existing clients Potential clients Industry influencers Employees Source: Olivier Blanchard
- 7. Social Media Objectives Why do you want to interact? Brand Awareness Relationships Tell Your Story $$$ (Personify you brand) Source: Olivier Blanchard
- 8. Social Media Budgeting It’s free, right? It’s NOT free!! It’s NOT free! Time People Source: Olivier Blanchard
- 9. Sites to Know • Facebook • My Space • Linkedin • i-Meet • Spoke • Twitter • Flickr • YouTube • Wordpress • Blogspot • Wikipedia
- 10. Social Networking Vocabulary • Web 2.0 • Instant Messaging • Wall • Group • Wiki • Friends/Fans • Tags/Tagging • Endorsement • Status • Discussing Board • Profile • Company Profile • Pages • Communities • Network • Blog • News Feed • Avatar • Microblogging • Applications
- 11. Mark Zuckerberg Founder & CEO, facebook
- 12. What is Facebook? Find me on Facebook! …Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
- 14. What is LinkedIn? Will you join my network? …LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals.
- 15. Let’s Explore… • Go to Russell’s and Ultimate Ventures Facebook pages • Go to Nicole’s and The Arrangers Linkedin pages
- 17. What is Twitter? What are you doing? …is the latest shiny toy in the Web 2.0 toolbox. Twitter is a service for friends, familiar and co-worker to communicate and stay connected through and exchange of quick, frequent answer to one simple question. This is called micro-blogging. Comment are call Tweets. Communication is Tweeting RT = ReTweet. Credit is giving to the person they're ReTweeting by using the @ sign and their Twitter name
- 18. Uncomplicate It! www.socialoomph.com www.ping.fm
- 19. Dos and Don’ts • DO NOT consider traditional media and social media separate; assess what you are already doing and integrate your social media tools into tour existing marketing campaigns • DO NOT spread yourself too thinly with social media tools; pick a blog plus one or two social media tools when starting out • DO be mindful of how much time social media takes compared to traditional media • DO have a call to action on all your media messages Source: JR Atkins and Eddy Badrina
- 20. How to Measure Success 1. # of Fans/Followers/Subscribers 2. # of mentions on blogs and Twitter 3. # of views or clicks through to site or page 4. # of people reached without buying media 5. # of leads/connections found 6. # and tone of reviews posted 7. Sentiment of online conversation Source: JR Atkins and Eddy Badrina