How to create a profitable startup
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The document discusses the challenges of managing a studio while launching a startup, concluding that it is not feasible to operate both simultaneously with hired teams. Key insights include the necessity of separate investments and a distinct operational structure for startups, along with the differences between product and agency models. Future plans are hinted at with the launch of a new service, nerpa.io, that addresses server load balancing.
How to create a profitable startup
- 1. Is it possible to create a startup while operating a studio as a CEO for both projects to evolve and be profitable?
- 2. NO!Thank you for your attention!* * But you can address the problem differently to reach a successful solution
- 3. My story Spoon.me startup 2012 Launch of HPMD Network 2015 back to basics - thinking what to create later =) 2017 Heads and Hands creation 2013 Working as R&D deputy CEO in Home Credit Laboratory 2015
- 4. Показатели бизнесов 60 mln roubles - turnover 2016 50 people - team 2016 37 - projects 2016 Clients: Yandex, Tinkoff, Abbyy, Kaspersky Lab, S7, etc. 70 mln roubles - turnover 2016 13 people - team 2016 Working with global brands and premium platforms
- 5. Conclusions I’ve reached It’s impossible to operate a studio and launch a startup at the same time It’s impossible to launch a startup with hired team from 0 You need to find an operational director for a studio who will manage all its’ processes
- 6. You need to hire a completely new team for startup, you can’t drag resources from a studio You need to have separate investments and budget for startup not to depend on studio To close holes in competencies you need to have partners and product leaders from a market you’re stepping into
- 7. Differences in business: product or agency
- 8. More steady business model You understand how to evolve and where to go Gives you a stable low profit Quick return of investments Low income Hard to upscale A lot of problems with a team No capitalization Low marginality business Agency To make it work you constantly need to turn the gears
- 9. Easy capitalization from the very beginning Can be sold expensively Upscaled faster and cheaper Easier to find and operate a team Huge risks More expensive Product has it’s own lifecycle - you always need to create another one Unstable - it’s not always easy to find where to go and how to rise Product
- 10. What’s next? New markets New competencies Nerpa.io — launch of the new service that balance servers high loads with algorithms Premium RTB Programmatic
- 11. Thank you once again! Alexander Semenov + 7 (967) 346-62-48 alex@handh.ru Want to discuss a project? Write me a note or call!