Twitter basics and measurement

This document outlines best practices for using Twitter presented by Heidi Miller. Key recommendations include being personal and generous with others on Twitter by engaging in two-way conversations, answering questions, and sharing links and content. It also recommends setting up a descriptive Twitter handle, linking to your website in your bio, following influencers and those of interest, and using hashtags and mentions appropriately. The document provides tips on what types of content to share, tools for saving time and analyzing engagement, and conventions like retweets and favorites.