Journotoolbox2013
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This document provides a summary of various social media tools that can be used by journalists. It discusses platforms like Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram and others. It also outlines tools for curating content from these platforms, including Storify, RebelMouse, Flipboard and more. The document provides tips on using each tool and examples of how journalists have leveraged these tools in their reporting.
Journotoolbox2013
- 1. A Journo’s toolbox Some of the social media tools of the trade BuffyAndrews
- 2. Social media tools BuffyAndrews • Facebook • Google+ • Linkedin • Pinterest • Geofeedia • NewHive • RebelMouse • ScribbleLive • Tout • Blogger • Wordpress • Etc.
- 4. What is Twitter? • Micro-blogging service • Enables users to send and read text-based messages of up to 140 characters • Get real-time stories, photos, videos, conversations • Follow friends, celebs, breaking news accounts and more • Follow specific content (ie. Food, health, fiction) BuffyAndrews
- 6. Twitter • Research and find relevant Twitter handles to include in tweet BuffyAndrews
- 7. Twitter tips • Engagement better when post is handwritten as opposed to automatic. • You can schedule handwritten posts using Tweetdeck or Hootsuite. BuffyAndrews
- 8. Twitter tools: Topsy • Only service that allows you to search through every tweet ever posted. • Use to find tweets from a specific time or on a specific topic. • Use to gauge sentiment around a Twitter hashtag • Can search links, tweets, photos, videos • Can search influencers, voices reaching the most people on Twitter. BuffyAndrews
- 9. Twitter tools: Tame.it • Quick look at most mentioned people, most used hashtags and most shared links from the people you follow on Twitter, your Twitter lists, or based on a search term. • Results are updated live. BuffyAndrews
- 10. Twitter tools: Advance search • Find tweets by location or sentiment. • Search by words, exact phrases, hashtags, etc. • Search by people (ie. @buffyandrews) • Search by dates (from X date to X date) BuffyAndrews
- 11. Twitter tools: Twazzup • Real-time monitoring and analytics BuffyAndrews
- 12. Twitter tools: Tweroid • Analyzes your account and based on your followers tells you when the best time to tweet is. • BuffyAndrews
- 13. Twitter tools: Hashtracking • This tool gives you a free report of any Twitter hashtag. BuffyAndrews
- 14. Twitter tools: Tweetstats • Enter Twitter username and get a bunch of cool stats. • Also will show you your tweet cloud and hash cloud, just for fun:) BuffyAndrews
- 15. Twitter tools: Followerwonk • Tool used to find, analyze and optimize for social growth. BuffyAndrews
- 16. Twitter tools: Twiangulate • Tool used to graph/compare Twitter networks. BuffyAndrews
- 17. twXplorer • Enter search term • Will return snapshot of most common terms, hashtags and links to explore further BuffyAndrews
- 18. Tweepdash • Provides quick overview of your Twitter community Who I follow, but doesn’t follow me back (Celebs) Who follows me, but I don’t follow back (Fans) Who I follow and follows me back (Friends) • Add and remove users easily from your Twitter account BuffyAndrews
- 19. WeFollow • Directory of prominent people organized by interests. • Designed to recognize the most prominent voices speaking on a given topic. • Use to constructing a “beat” of people to follow. • Can sign up if you want to be acknowledged as an expert on a given topic. • Looks at Twitter, Facebook, Instagram and Linkedin BuffyAndrews
- 21. • Curates tweets • Can create a newspaper for any topic of your interest (ie. Jeff Koons) • Great way of getting snapshot of topic at any given moment of time on Twitter BuffyAndrews
- 22. SocialMention • Social media search engine • Search for any term and get links to mentions on blogs, comments, bookmarks, events, news, videos and more. • Lots of networks, from Photobucket to Facebook. BuffyAndrews
- 24. What is Facebook? • Social networking site • Connect with friends, family, businesses, etc. • Share news, photos, videos and more • Think when you post: how would you tell this story to a friend? BuffyAndrews
- 26. BuffyAndrews
- 28. What is Google+? • Similar to Facebook • News feed based on status updates and shared content • Share with specific sets of people, called circles, as opposed to posting on your wall for everyone to see • SEO benefits. By sharing pages from website on your Google+ page, you rank higher in Google Search Engine. • The higher you rank in Google Search Engine, the better chance of getting in front of your target audience BuffyAndrews
- 29. Google+ • Research and find relevant hashtags to include • Type “#SUBJECT” BuffyAndrews
- 31. Google+ • Research and find relevant Google+ accounts to tag • Type “@NAME” to locate accounts BuffyAndrews
- 33. What is Linkedin? • Social networking site for professionals • Users create profile, build network of connections • Used for networking, job searching, hiring, company research, etc. BuffyAndrews
- 36. What is Geofeedia? • Geofeedia is a location-based search tool that allows journalists to aggregate publicly shared social media • Data sources = Twitter, Instagram, YouTube, Flickr, and Picasa • Content comes from GPS-enabled smartphone and digital photos with coordinates embedded in image file • Search area can be as large as a city, as small as a building BuffyAndrews
- 37. Search by place name • Searched for “The White House” BuffyAndrews
- 38. Search by city • Searched for “York, Pa.” BuffyAndrews
- 39. Search by address • Searched for 1891 Loucks Road, York, Pa. BuffyAndrews
- 40. Search anywhere in the world BuffyAndrews
- 41. The White House • Searched for “The White House” BuffyAndrews
- 42. Central York High School BuffyAndrews
- 43. Central York High School BuffyAndrews
- 44. Central York High School BuffyAndrews
- 45. Uses: Breaking News • Boston bombing BuffyAndrews
- 46. Uses: Breaking news • Hurricane Sandy BuffyAndrews
- 47. Uses: Breaking news • Empire State Building shooting BuffyAndrews
- 48. Uses: Breaking news • Found photos of local barn fire BuffyAndrews
- 49. Events: National/World • Award shows (Emmys, Grammys, Oscars, Golden Globes, etc.) • Sporting events (Olympics, Super Bowl) • Conventions (New York Comic Con) • Elections • Etc. BuffyAndrews
- 50. Uses: Local events • Concerts • Fairs • Car shows • Graduations • Tailgating • Sporting events • Parades • Etc. BuffyAndrews
- 53. High school graduations • You can’t cover all high school graduations, so why not curate via Geofeedia BuffyAndrews
- 54. Local elections • Think outside the box BuffyAndrews
- 55. Farm show • When you do find cool photos, you can ask permission to use in print. People usually say yes. BuffyAndrews
- 56. Re-enactments • Gettysburg re-enactment (Big one coming up this year.) BuffyAndrews
- 59. Geostreamer BuffyAndrews • Share geostream via url
- 60. Marry content • Slideshows • Pinterest boards • Etc. BuffyAndrews
- 62. What is it? • Social media tool that enables users to "pin" images, videos and other objects to boards • Includes social networking features BuffyAndrews
- 63. Why use it? • Great way to collect and organize content • Has staying power • Builds new audience • Generates interest in content • Extends shelf life of stories • Creates visual archive BuffyAndrews
- 64. Ways to use it BuffyAndrews • Showcase user-generated content • Use for news stories • Use for local events • Showcase local places • Showcase local products • Feature contest entries • Promote content • Contact board • Contests • Think outside the box
- 65. Showcase UGC BuffyAndrews • Readers love sharing photos
- 66. News stories • Weather photos make visually appealing boards BuffyAndrews
- 70. Events • Parades, car shows and more BuffyAndrews
- 71. Highlight local goods • Products made locally BuffyAndrews
- 72. Showcase places BuffyAndrews • Museums • Libraries • Parks • Attractions • Turn into a visual travel guide
- 74. What is Storify? • Social network that allows journos to curate stories using social media, such as Twitter, Facebook, Instagram, etc. BuffyAndrews
- 79. What is RebelMouse? BuffyAndrews • Your social media aggregator • Connect social networks and hashtags to page • Populates website with images, videos, headlines etc. from chosen accounts and hashtags • Can embed • Curate around topic (Gettysburg 150th , Hurricane Sandy)
- 83. Flipboard • ‘Social news magazine’ (RSS reader) • Personal curation tool • Also public functionality via magazines • You create Flipboad magazine by going to https://editor.flipboard.com. • Add articles to your magazine by clicking on + icon next to any article in the Flipboard app (which you can also use to create a new magazine) or by using browser bookmarklet • Can share your magazine via email, Twitter, Facebook, Google+ BuffyAndrews
- 86. What is NewHive? BuffyAndrews • Start with blank page • Create and share web pages, call Expressions • Combination of multimedia (videos, text boxes, audio clips, etc.)
- 89. What is Tout? • Record 15-second video clips and share on social sites • Use to promote content BuffyAndrews
- 92. Tout • Build Tout widgets to embed on blog or website • Populate widget with Touts from users or hashtags that you choose BuffyAndrews
- 94. Meograph • Able to map a story and provide an audio narration • Works well for stories that take place across different locations • Best used where movement between place is important • Users add images, video and text to story BuffyAndrews
- 95. Dipity • Create and share digital timelines • Can customize look (default below) • Embeddable BuffyAndrews
- 100. TimelineJS • Free • Build rich, interactive timelines • Use Google spreadsheet • Intuitive • Can pull sources from Wikipedia, Instagram, Twitter, Flickr, Google Maps, YouTube, Vimeo, SoundCloud, etc. BuffyAndrews
- 102. SoundCite • Add inline audio to your story • Provides context and emotion • Reader never has to look away from text to go to player located elsewhere on page • Source is Soundcloud, but working to expand this BuffyAndrews
- 104. Blogs • Journos often have blogs that stem from their beats (Cram Session, Belief & Beyond) BuffyAndrews
- 106. Blogs: High school sports beat BuffyAndrews
- 108. Blogs: Tips • Understand your community • Be conversational. Ask questions; respond to comments • Provide plenty of links. Links help grow audience and they provide attribution, context and authority • Don’t forget visual elements, such as photos, videos, slideshows, polls, embedded tweets, graphics, maps, source documents, etc. • The most successful bloggers are those most passionate about it. BuffyAndrews
- 110. Instagram • Online photo-sharing, video-sharing and social networking service • Users take pictures and videos, apply digital filters (if they choose) and share them via social networking services, such as Facebook, Twitter, Tumblr and Flickr. • Drawback = confined to a square shape • Journalists use Instagram to curate content , find sources, stories, et BuffyAndrews
- 111. Snapwidget • Free Instagram widget • Allows you to build a customized widget , filtering by username or hashtag. • Choose to share what you’ve created via an embeddable grid, slideshow or photo map. BuffyAndrews
- 114. YouTube BuffyAndrews
- 115. YouTube • 20 hours of video uploaded every minute • Find YouTube clips uploaded by individuals as part of a news story (ie. Bus going through water during flood) • Find story sources BuffyAndrews
- 116. ScribbleLIVE • Real-time engagement platform • Real-time content creation, publication, and syndication • Use for live coverage of news and events (ie. Olympics) • Able to publish content as an event unfolds and share information instantaneously as it happens • Automatically updates • Content can include tweets, videos, photos, etc. BuffyAndrews
- 117. Spundge • Tool used to curate content • Can collaborate • Create stories, publish to web BuffyAndrews
- 121. Polldaddy • Web application • Surveys • Quizzes • Polls • Ratings BuffyAndrews
- 122. Polldaddy BuffyAndrews • Sports Dept. uses this for Athlete of the week. Prefer it because they can go back and edit without losing all the poll votes.
- 123. Playbuzz BuffyAndrews • Quizzes • Lists • Polls • Embed on your site
- 124. Playbuzz BuffyAndrews • Fourth of July quiz
- 126. Twiigs BuffyAndrews
- 127. Google maps • Interactive maps • Many uses • Vacation with YDR Click the pins to see where neighbors have visited • Christmas lights • Soldiers serving BuffyAndrews
- 128. BuffyAndrews
- 129. ThingLink • Engaging experience that helps tell story • Point and click to add link or media • Augment images to use as explanatory tool • Adds layer of depth to online reporting or storytelling. BuffyAndrews
- 130. ThingLink: Ways to share • Url • Embed code • Pinterest • Google+ • Tumblr • Edmondo • Email • Can also create app for Facebook page BuffyAndrews
- 131. Easel.ly • Simple drag-and-drop way to make beautiful and snazzy infographics. • Good if you aren’t Illustrator-savvy or are in a time crunch. BuffyAndrews
- 133. Now combine them • Journos are combining ThingLink and Easel.ly to create interactive infographics. BuffyAndrews
- 134. Piktochart • Infographic design app • Tons of themes, templates BuffyAndrews
- 135. StoryMapJS • Enables you to illustrate your work with photos, videos, sound, tweets and more. • Use to map museums, entertainment venues, travel hot spots, places in a news story. BuffyAndrews
- 136. Layar • AR or Augmented Reality (vision based) • Add digital content to print media • Use free smartphone app to scan print for enhanced content • Makes “print world clickable” BuffyAndrews
- 137. Layar BuffyAndrews
- 138. Layar BuffyAndrews
- 139. Layar: Promote content • Call to action • Connects to author via email, phone, Twitter, Facebook • Links author’s blog • Links related app • Allows reader to share via Facebook, email, Twitter • Also supports QR codes BuffyAndrews
- 140. Layar BuffyAndrews
- 141. Listly BuffyAndrews
- 142. Listly • Allows you to curate, crowdsource and engage readers via embedded list BuffyAndrews
- 144. Other tools • FourSquare • Tumblr • Spotify • Soundcloud • Meograph • Timeline JS • Etc. We learn about new tools every day. Try what you can. Keep what works for you. Share successes with others. BuffyAndrews
- 145. Follow me BuffyAndrews • Buffy’s World: http://www.yorkblog.com/buffy/ • Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ • Author website: www.authorbuffyandrews.com • Twitter: https://twitter.com/Buffyandrews • Facebook: https://www.facebook.com/buffy.andrews • Google+: https://plus.google.com/u/0/10264693623 6475852585/posts
- 146. Follow me • Pinterest: https://pinterest.com/buffyandrews/ • Tumblr: http://www.tumblr.com/blog/buffyandrews • Storify: http://storify.com/buffyandrews • Instagram: buffyandrews • Linkedin: http://www.linkedin.com/profile/view? id=40047960 • RebelMouse: https://www.rebelmouse.com/Buffyandrews • Goodreads: http://www.goodreads.com/user/show/7370309-buffy- andrews BuffyAndrews
- 147. Contact Buffy Andrews Assistant Managing Editor Features and Niche Pubs Social Media Coordinator York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052 BuffyAndrews