Engagingthroughcontests2013
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This document discusses how to engage readers through contests on various platforms like Facebook, Instagram, blogs, and print. It provides examples of contests run by Buffy Andrews like a Halloween pet contest and asking readers to customize sneakers. The document emphasizes using multiple platforms to promote contests and engage readers. It concludes by providing contact information for Buffy Andrews.
Engagingthroughcontests2013
- 1. Engaging through Buffy Andrews contests How to engage with your readers through contests
- 2. Why do contests? • Everyone loves a contest • They attract new readers, help build audience Buffy Andrews
- 3. What kinds of contests • Short answer = all kinds • Tie contest to holiday (ie. Christmas, Valentine’s Day) • Events (ie. Parades, fairs) • Weather (ie. Snowman, beat the heat) Buffy Andrews • Anniversary (ie. Peeps 60th anniversary) • Popular TV show or film • Biggest fan or school spirit • Bartender, lookalikes, tattoos, etc.
- 4. Consider various platforms • Instagram • Facebook • Twitter • Blogs Buffy Andrews • Videos • Print • Photos • Pinterest
- 5. Halloween pet contest • We asked readers to share photos of their pets wearing their Halloween costumes. Buffy Andrews
- 6. Sharp-dressed sneakers • We asked readers to turn plain white sneakers into creative works of art. Buffy Andrews
- 7. Doing ‘The Y’ • You heard of planking; we invented ‘The Y’ and asked readers to send us photos of them doing it. Buffy Andrews
- 8. Marry platforms • We asked readers to share their Instagram photos and include the hashtag #YDRFair. • We found the photos via the hashtag, pinned them to our Pinterest board and created a slideshow via Storify. Buffy Andrews
- 10. Instagram contest • We pinned Instagrams with hashtag #YDRschool to our Back to School Instagram contest board. Buffy Andrews
- 11. Vacation with YDR • Readers share photos of them holding our newspaper while on vacation around the world. • We pin their photos to our Pinterest board and post to our Google map. Buffy Andrews
- 12. Blog • Connected to St. Paddy’s Day • Kicked off on blog, socialized via multiple platforms Buffy Andrews
- 13. Print • Kicked off in print, socialized via multiple platforms • We wrote beginning of a Christmas story; readers wrote endings • Winner chosen and complete story published on Christmas Buffy Andrews Day
- 14. Consider Upickem • Contest hosting software • Users can submit online • Readers can vote online • Drives traffic to hosting website or blog Buffy Andrews
- 15. Peeps voting online Buffy Andrews
- 16. Peeps Pinterest board Buffy Andrews
- 17. Lots of engagement • This entry in our Peeps diorama contest, titled Peeping Day-Hunger Games, garnered 77 likes and 212 repins. Buffy Andrews
- 18. Promote • Promote contests through all social media channels Buffy Andrews
- 19. Follow me • Buffy’s World: http://www.yorkblog.com/buffy/ • Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ Buffy Andrews • Author website: www.authorbuffyandrews.com • Twitter: https:// twitter.com/Buffyandrews • Facebook: https:// www.facebook.com/buffy.andrews • Google+: https ://plus.google.com/u/0/102646936236475 852585/posts
- 20. Follow me • Pinterest: https://pinterest.com/buffyandrews/ • Tumblr: http://www.tumblr.com/blog/buffyandrews • Storify: http://storify.com/buffyandrews • Instagram: buffyandrews Buffy Andrews • Linkedin: http://www.linkedin.com/profile/view? id=40047960 • RebelMouse: https://www.rebelmouse.com/Buffyandrews • Goodreads: http://www.goodreads.com/user/show/7370309-buffy- andrews
- 21. Contact Buffy Andrews Assistant Managing Editor Features and Niche Pubs Social Media Coordinator Buffy Andrews York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052