Unleash tacit knowledge using storytelling
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Storytelling can be an effective knowledge sharing technique for organizations. It conveys context, relationships, and emotions more effectively than other communication methods. Storytelling is useful for team building, breaking down cultural barriers, project debriefing, and capturing project impacts. Stories give complexity a tangible form and help highlight challenges, opportunities, and human impacts of projects and programs. Effective stories include elements like the title, teller, listener, setting, characters, challenge, action, turning point, resolution, and visual components.
Unleash tacit knowledge using storytelling
- 1. Storytelling Roxanna Samii - r.samii@ifad.org International Fund for Agricultural Development (IFAD) Regional implementation workshop for IFAD-financed projects in Eastern and Southern Africa 10-14 November 2008
- 2. Storytelling and knowledge management to ignite organizational change to communicate to capture tacit knowledge to transfer knowledge to innovate to build community for individual growth “ Everyone interested in knowledge management knows that storytelling can be an effective knowledge-sharing technique, largely because it conveys context, causal relationships and emotional content more effectively than most other modes of communication”
- 3. When to use storytelling Team and community building Break down cultural barriers Debriefing Capture project impact M&E “ Sometime reality is too complex. Stories give it form.” J.L. Godard
- 4. IFAD and storytelling Capture project/programme impact Highlight challenges and opportunities Show how the projects/programmes influence policy Tell human story of project/programme beneficiaries Show innovations
- 5. Storytelling ingredients Title of story Name of original teller Name of listener/understander Landscape : set the scene in time and space Dwelling place : precise location where action occurred Characters : full name of interviewees, descriptive attributes and roles in story
- 6. Storytelling ingredients Challenge : problem or task that triggered the action Action : sequence of events before, during and after your turning point Turning point : the moment when the change happens Resolution : ending, including moral, lesson learned or message Vision for future and aspirations Key visual hooks : photography
- 7. Thank you www.ifad.org www.ruralpovertyportal.org