01 SEO For Newbies - Async Learning.pptx
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The document provides an overview of an online SEO course for beginners. It discusses the importance of search engine optimization for increasing website visibility, traffic, and conversions. The course will teach learners about getting started with SEO through both asynchronous and synchronous online lessons. Asynchronous lessons will cover the basics of SEO and how Google's algorithms work to determine search relevance, while synchronous lessons will provide instruction on optimizing a website to be found by Google. The instructor is then introduced, who has experience in digital marketing and SEO consulting.
01 SEO For Newbies - Async Learning.pptx
- 2. IMPORTANCE OF BEING FOUND ON SEARCH • Increases Visibility • Enhances User Trust • Increases Website Traffic • Higher Website Traffic will lead to more conversions to sales. • Improved Customer Experience on Website.
- 4. SEO FOR NEWBIES 2 Modes of Fully Online Learning a) Asynchronous Learning via Google Classroom & Google Forms. b) Synchronous Learning via Zoom. c) Learner’s Community & Support via Padlet. Asynchronous Learning – LO1: Getting into the Mind of Google • LO1.1: What is SEO & The Search Engine Wars. • LO1.2: What is the Google Love Google Concept • LO1.3: Google Algorithms & Search Relevance Synchronous Learning – LO2: Configure Your Website for Google • LO2.1: What is Buying Keywords & How to Identify Them? • LO2.2: Organising Your Site so that Google will Rank it, What is SILO?
- 6. About Eugene The SEO King Macarius • Former Digital Director of Standard Chartered Bank, Retail Banking in Singapore. • Digitalisation efforts of the Catholic Church in Singapore: infrastructure setup, website & social media presence. • Prior experiences are Implementation of Customer Relationship Systems and Shopper Loyalty Programmes as well as consulting the lawyers on PDPA implementation for major shopping mall groups in Singapore. • Avid Digital Marketing Strategist as well as a Certified Search Engine Optimization (SEO) Principal Consultant & Coach. - SEO King • Manages 360 Digital Marketing Campaigns for corporations and Small Medium Enterprises (SMEs) to create a Digital Footprint to Attract, Engage and Retain more customers. • Mentor for Lithan Academy for the Professional Diploma in Digital Marketing Implementation. • Mentor for Republic Polytechnic - Entrepreneurship Community Mentorship Scheme
- 8. Async learning Getting Into The Mind of Google
- 9. SEO FOR NEWBIES Asynchronous Learning – LO1: Getting into the Mind of Google • LO1.1: What is SEO & The Search Engine Wars. • LO1.2: What is the Google Love Google Concept • LO1.3: Google Algorithms & Search Relevance
- 10. LO1.1 What is SEO and The Search Engine Wars?
- 11. WHAT is SEO? What is SEO? Well, SEO stands for ‘Search Engine Optimization’. • The process of getting traffic from free, organic, editorial, or natural search results in search engines. Advantage of SEO • It aims to improve your website’s position in search results pages. • The higher the website is listed, the more people will see it.
- 12. The Search Engine Wars Which Came First the Google or the Yahoo? • Search Result Relevancy: A query typed in Google provided more relevancy than did Excite, Yahoo and other search engines. • Redirected to other website, Yahoo kept to Yahoo platform. • A focus on User Experience: Google provided relevant information in relation to their search queries. • Indication of Relevancy: Sergei Brin and Larry Page thought links and clicks as a sort of recommendation, an indication of relevancy and value. No other search engine was doing this at that point in time.
- 13. LO1.2 What is Google Love Google Concept?
- 15. How Do People SEARCH? Searchability = State of being searchable WAYS IN WHICH PEOPLE SEARCH FOR INFORMATION? LET ME SHOW U! • Youtube Search • Facebook Search • Instagram Search • LinkedIn Search • Google Search
- 18. A SEARCHABLE BUSINESS GET INTO THE MIND OF GOOGLE LIVE DEMO
- 19. LO1.3 Google Algorithms & Search Relevance
- 20. Unfortunately… PEOPLE TRY TO MANIPULATE RANKING IN GOOGLE
- 21. GOOGLE MADE ALGORITHM UPDATES Google Panda • FEB 2011 • On Page filter to flag poor quality content • Mainly to handle keyword stuffing and sites with thin content. • Outcome is to ensure relevant results return that have quality content on sites. Google Penguin • APR 2012 • Off page penalty to flag sites with spammy links. Google Pigeon • JULY 2014 • Local search update. • Prominence of local listings based on proximity & local reference. Google Hummingbird • SEPT 2013 • Conversational Search. • Understand user search intentions better. • Understand whole sentences vs just individual words. Google RankBrain • OCT 2015 • To better handle never seen before search queries. • New Company or New Property Launch. • Machine Learning (AI) to better understand user search intent and also sentiments.
- 22. RECAP LO1: Getting into the Mind of Google
- 23. SEO FOR NEWBIES Asynchronous Learning – LO1: Getting into the Mind of Google • LO1.1: What is SEO & The Search Engine Wars. • LO1.2: What is the Google Love Google Concept • LO1.3: Google Algorithms & Search Relevance
- 25. GOOGLE MADE ALGORITHM UPDATES Google Panda • FEB 2011 • On Page filter to flag poor quality content • Mainly to handle keyword stuffing and sites with thin content. • Outcome is to ensure relevant results return that have quality content on sites. Google Penguin • APR 2012 • Off page penalty to flag sites with spammy links. Google Pigeon • JULY 2014 • Local search update. • Prominence of local listings based on proximity & local reference. Google Hummingbird • SEPT 2013 • Conversational Search. • Understand user search intentions better. • Understand whole sentences vs just individual words. Google RankBrain • OCT 2015 • To better handle never seen before search queries. • New Company or New Property Launch. • Machine Learning (AI) to better understand user search intent and also sentiments.