SEO 101 For SMEs: Tips & Tricks to Rank High and be Found in Google!
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The document provides tips for search engine optimization (SEO) for small and medium-sized enterprises. It discusses building an online presence or "internet footprint" for businesses by thinking like a search engine spider crawler and focusing on keywords, website structure, content, images, and off-page factors like backlinks and social media to help a site rank highly in search engines. The author also shares how he achieved multiple number one rankings on Google's search results page by understanding Google's algorithms and priorities around topical relevance, authority, contextual relevance, and overall search relevance.
![Timeline of Search Engines
1990 - 1991 1993 1998 TODAY1994
Pre-web search engine
1990: The Archie search engine,
created by Alan Emtage, Bill
Heelan and J. Peter Deutsch,
computer science students at
McGill University in Montreal, goes
live.
1991: The rise of Gopher (created
in 1991 by Mark McCahill at the
University of Minnesota) leads to
two new search programs,
Veronica and Jughead.
Birth of First web robot
Matthew Gray
produces the first
known web robot, the
Perl-based World
Wide Web Wanderer,
and uses it to generate
an index of the web
called the Wandex.
Yahoo was born
Infoseek, World Wide
Web Worm,
Webcrawler, Lycos
engines were born
Yahoo! Was
born !!
Google was born
The domain
Google.com is
registered.[9] Soon,
Google Search is
available to the public
from this domain
(around 1998).
GOOGLE was born!!
Google is Number #1
Why is
this so?
Timeline of search engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines
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SEO 101 For SMEs: Tips & Tricks to Rank High and be Found in Google!
- 1. SEO 101 For SMEs Tips & Tricks to Rank High and be Found in Google!
- 2. Eugene The โSEO Kingโ Macarius Thank You!! Think Like A Search Engine Spider !! 1. Former Director of Digital Marketing, Retail Banking Standard Chartered Bank โข Eugene was instrumental in the planning, co-ordination and execution of 2 key marketing campaign roll out for Christmas 2018 Promotions and Bonus$aver Relaunch. 2. Eugene is currently an independent Principle SEO, Social Media & Internet Footprint Expert as well as an Internet Marketing Coach & Mentor and has well over 15 years of website and digital marketing experience under his belt. 3. Certified SEO Practitioner as well as an avid Social Media Enthusiast, with a strong passion for Information Technology and All Things Digital. 4. He has the deep passion and is ever ready to coach his peers in the Digital Marketing space, also founded the Internet Marketing Secrets invite-only group; thereby earning his nickname SEO King in the Digital Marketing world. My Digital NameCard Connect me now at www.ImSeoKing.com
- 3. Thank You!! Think Like A Search Engine Spider !! 1. SEO is the process or Building an Internet Footprint for your business. 2. An Internet Footprint acts as an Online Street Sign for the search engine spider which each have a program known as a โcrawlerโ or a โbotโ. 3. Driving Vs Hansel & Gretel. www.IMSeoKing.com What is Search Engine Optimisation (SEO)? WHAT IS SEO? Are you Building your Internet Footprint?
- 4. Who Came First The Google or the Yahoo?
- 5. Timeline of Search Engines 1990 - 1991 1993 1998 TODAY1994 Pre-web search engine 1990: The Archie search engine, created by Alan Emtage, Bill Heelan and J. Peter Deutsch, computer science students at McGill University in Montreal, goes live. 1991: The rise of Gopher (created in 1991 by Mark McCahill at the University of Minnesota) leads to two new search programs, Veronica and Jughead. Birth of First web robot Matthew Gray produces the first known web robot, the Perl-based World Wide Web Wanderer, and uses it to generate an index of the web called the Wandex. Yahoo was born Infoseek, World Wide Web Worm, Webcrawler, Lycos engines were born Yahoo! Was born !! Google was born The domain Google.com is registered.[9] Soon, Google Search is available to the public from this domain (around 1998). GOOGLE was born!! Google is Number #1 Why is this so? Timeline of search engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines www.ImSEOKing.com
- 6. Why Google Won the Search Engine Wars? 1. A focus on User Experience: Google started with the idea that users essentially wanted access to the most relevant information in relation to their search queries. 2. Indication of Relevancy: Sergei Brin and Larry Page thought links and clicks as a sort of recommendation, an indication of relevancy and value. No other search engine was doing this at that point in time. 3. Search Result Relevancy: A query typed in Google provided more relevancy than did Excite, Yahoo and other search engines. 4. No Ads: Google initially didn't include any advertisements on their page. 5. Be Radical: A search query in Google, directed users away from their page and towards relevant search results. This was a radical move, as Google did not yet have a business model to monetize. At this time, revenue generation on the web was still being negotiated, all of the competition was still operating by trying to keep users on their pages in order to capture more advertising dollars.
- 7. Win the War! The Race to be Relevant
- 8. Google Bought Tech Companies (Google Love Google) THE INTEGRATED GOOGLE CLOUD 1. Google Classroom: On 28 November 2018, Google bought Workbench, an Education technology firm. 2. Google Maps: On 11 June 2013, Google bought Waze, a GPS navigation software 3. Google Sites: On 31 October 2006, Google bought JotSpot, a Web application 4. Blogger: In October 2003, Google bought Genius Labs, a Blogging software company 5. Google Suite: Gmail, Docs, Drive & Hangouts 6. Google Cloud Platform: A new & smarter way to work ADVERTISING & AD SERVING PLATFORM Google Adsense & Adwords 1. In April 2003, Google bought Applied Semantics, an Online advertising company. 2. This technology forms the core technology behind Google Adsense and Google Adwords. PHOTO & VIDEO SERVING PLATFORM Google Photos 1. In July 13, 2004, Google bought Picasa, an online Image organizer, this forms the core technology behind Google Photos today. YouTube 1. In October 9, 2006, Google bought YouTube, for $1,650,000,000 2. Today Youtube.com is the number #2 Search Engine in the world. STATISTICS & ANALYTICS PLATFORM Google Analytics 1. In March 28, 2005, Google bought Urchin Software Corporation, a Web analytics company. 2. This technology forms the core of what is known as Google Analytics today. Google is a computer software and a web search engine company that acquired, on average, more than one company per week in 2010 and 2011. โ In the race to be relevant!! List of mergers and acquisitions by Alphabet https://en.wikipedia.org/wiki/List_of_mergers_and_acquisitions_by_Alphabet
- 9. Google Made Algorithm Updates Google Panda โข FEB 2011 โข On Page filter to flag poor quality content โข Mainly to handle keyword stuffing and sites with thin content. โข Outcome is to ensure relevant results return that have quality content on sites. Google Penguin โข APR 2012 โข Off page penalty to flag sites with spammy links. Google Pigeon โข JULY 2014 โข Local search update. โข Prominence of local listings based on proximity & local reference. Google Hummingbird โข SEPT 2013 โข Conversational Search. โข Understand user search intentions better. โข Understand whole sentences vs just individual words. Google RankBrain โข OCT 2015 โข To better handle never seen before search queries. โข New Company or New Property Launch. โข Machine Learning (AI) to better understand user search intent and also sentiments.
- 10. IS Google All About Keywords? NOT ALL KEYWORDS ARE MADE EQUAL โข Which Keyword will your buyer search for? Property Vs Apartment in Manhattan Vs 3 Room Apartment in Manhattan โข Which is a โBuyingโ Keyword โ Keyword with commercial search intent? โข Do not over-optimise keywords; main reason should be readable and relevant to website visitor. THE DEPARTMENT STORE ANALOGY โข Keywords & Topical & Contextual Relevancy to your market. โข Is Your site well organised? Does Google know the location & service area of your Business?
- 11. Is Google Page #1 Easy to Achieve? How About Multiple Google Page #1 Listing? Demo
- 12. The Google Search Engine Results Page
- 13. The Google Search Engine Results Page Ice Sculpture Singapore 11.7 million results A Google Search Engine Results Page has 10 Results per page! RESULTS ACHIEVED 5 listings on Page #1 for 11.7 million results. โข #2 โข #3 โ Image Pack Listing โข #4 โข #9 โข Map Pack Listing MULTIPLE GOOGLE PAGE #1 LISTING UNLOCKED!
- 14. So How Did He Do IT?
- 15. Getting into.. The MIND Of GOOGLE! TOPICAL What is the key Topic / Idea? 1. Keyword & synonyms. 2. Keyword repeat ion on different pages stress that site is about this keyword. AUTHORITY Where is Info Seen? 1. Initially volume of backlinks. 2. PR & Social Media. 3. Quality of backlinks vs quantity. 4. Donโt go crazy on backlinks. CONTEXTUAL What Type of Info? For eg. Apple 1. Apple the Fruit 2. Apple the Company & its Products RELEVANCY Is it Relevant? 1. The moment Google stops being relevant in its search results, Yahoo takes over. 2. This is a BIG factor!! Hence Google Dance. 1. Today Google as a Dominant Force in Search. #1 & #2 Search engines belong to Google. 2. Google boasts an Impressive Market Share and largely overshadows its competition in many of the world's key markets (except China). 3. No other search engine has its name used as a verb in a sentence (ie: "I don't know, why don't you Google it"?). www.IMSeoKing.com
- 16. Are you barking up the wrong SEO Tree? Things to do before SEO The SEO Process 1. Market โ Everyone?? 2. Customer 3. Competitors 4.Leads Ethical Bribe, Leads Generation, Nurturing then Sales. Other considerations CRM & PDPA. Where is their playground? Which Social Media, Ads โ online & offline? Customer Avatar: Can you map her to your niece? Market: Weight Loss Niche: Weight Loss for Women Sub Niche: Weight Loss for Women who just given birth 1. Keywords 2. Structure 3. Content 4. Images 5. Video 6. Backlinks Its Quality not Quantity that matters! YouTube is the #2 Search Engine! On Website & Google Photos. Follow On Page SEO. Imagine Google stepping into your Website โDepartment Storeโ. Keyword with Commercial Intent or Buying Keywords eg. Property. COMMON SENSE
- 17. The Anatomy of a Website You can install Pixels to help gather information for you: Google Adword Pixel, Facebook Pixel & LinkedIn Insight Tag TRACKING & INFO GATHERING Tools that can be installed to help you capture site visitor stats (Google Analytics) and behaviour (HotJar) STATISTICS & ANALYTICS โHey Google, wave wave, my site has got new content!!โ Google XML Sitemap & HTML Sitemap SECRET INFORMANT TO GOOGLE Small considerations like if your audience is in Singapore, preferably hosting should be in Singapore too. Also Secured Sockets Layer (SSL) should be considered. DOMAIN & WEB HOSTING Website content management platform, functions, theme or skins. Design of menu structure, category, tags and internal linking of posts. INTERNAL OR ON PAGE FACTORS Submission of Google XML Sitemap. Only prominent Directory Submissions. Promotion on key Social Media platforms. EXTERNAL OR OFF PAGE FACTORS www.ImSEOKing.com
- 18. Main Title: The main title of the article should contain the article keyword that we wish to rank for. The keyword is usually located closer towards the left or starting the title. Sub Titles: For an article minimum is to have at least 2 or 3 subtitles. Each subtitle will have to contain the keyword in it. Images: rename images to include keyword as part of image name. First Paragraph: The first paragraph of the article must contain the keyword preferable as starting with the keyword or placing the keyword at the left most possible position, nearer to the starting sentence of the paragraph. Content Block: As a tough guide if your content is 3 paragraphs, then the keyword should at least appear 2 times in that content block. Each content block must build upon the previous one to tell a story. An article can contain as many content block as possible so that the total words meets the article requirement of at least 500 to 800 words per article. Last Paragraph: In the last paragraph, the last sentence has to have the keyword towards the end of the sentence when possible or closest to it.
- 19. BACKLINKS BACKLINKS BACKLINKS โข LINK POPULARITY โข LINK REPUTATION โข LINK DIVERSITY โข SPEED OF LINK BUILDING
- 20. Immediate Tips on Improving SEO for your business! (The Google Love Google Concept) DOMAIN & HOSTING โข Hosting in same Country that your main business area is from (Loading Speed & Location). โข Keyword in Domain Name. โข Buy an SSL secured domain for your site. WEBSITE PERFORMANCE โข Beautiful Images ( too little text | too large file size) โข Pay attention to Mobile Optimisation of your website (Responsive Design). โข Take note of Website Load Speed. (big images, un-necessary scripts and too many plugins)
- 21. Immediate Tips on Improving SEO for your business! (The Google Love Google Concept) CONTENT OPTIMISATION โข Always write with readers in mind and then the search engines. โข Ensure that you write in Topical Relevance and Contextual Relevance. โข Optimise the image file names with keywords. LOCAL SEO (LOCATION OPTIMISATION) โข List your business in Google My Business. So that this maps your business mentioned in your website to a location. โข List in General Directories & Trade Specific Directories using the same format for Business Name, Address and Phone (NAP).
- 22. Immediate Tips on Improving SEO for your business! (The Google Love Google Concept) VIDEO OPTIMISATION โ YOUTUBE OPTIMISATION โข Are you leaving money on the table by not being in Youtube? โข Youtube is the 2nd Largest Search Engine after Google.com โข Have a presence in Youtube and optimise it for search. SOCIAL MEDIA, IMAGES & GO LIVE TECHNOLOGY โข Study where your competitors have their presence in! โข Have a presence in Social Media. โข Have branded images in Google Photos.
- 23. Announcements
- 26. FREE ONLINE MARKETING COMMUNITY MY FREE GIFT TO ALL The learning continues at: IMSecrets.IMSeoKing.com IMSEOCoach.com/internet- marketing-secrets/ ImSEOKing.com Thank You!! Be on the Radar of Google Always.
- 27. Questions?
- 28. Write me a Recommendation on LinkedIn: https://www.LinkedIn.com/in/imseoking Facebook Group http://IMSecrets.IMSeoKing.com Internet Marketing Secrets Community http://IMSEOCoach.com/internet-marketing-secrets/ Subscribe to Youtube https://ImSEOKing.com