Why PIM? Why inRiver?
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The document discusses Product Information Management (PIM) and its importance in creating a consistent product experience across various sales channels. It highlights the challenges marketers face, such as gathering information and ensuring consistency, while detailing the benefits of PIM, including faster time-to-market and improved customer experience. Inriver, a leading PIM provider, offers a user-friendly platform to simplify product information management and streamline operations for global brands.
Why PIM? Why inRiver?
- 1. why PIM? CHALLENGES OF CREATING A PRODUCT EXPERIENCE • Content quality • ”Visual and tactile” experience both online and offline • Right images and assets • Detailed and updated information • Easy comparison • Powerful search • Many channels and devices COMMON CHALLENGES OF MARKETING PRODUCTS • Getting information from suppliers • Providing information to resellers • Time-to-market for products • Creating great content that is consistent in all channels • Planning marketing activities combined with content • Control the entire product range at all times • Be where the customer is, in the right channels • Great product experience for the customer • Globalization and new markets • Growing and changing assortments What is PIM? - A business application focused on centrally managing information about products. Giving consistent, accurate and up-to-date information across sales and marketing channels such as websites, catalogues, in store information, mobile etc. BENEFITS WITH PIM • Any kind of product • Quicker onboarding of suppliers’ information • Faster time-to-market for your products • Increased revenue • Full control over product data and content • Full control over media and digital assets • Tools for creating perfect product stories • Harmony and efficiency in workloads • Consistency in all your channels • All your product information at your fingertips • Faster onboarding of new markets • Efficient creation of a world-class customer experience THE CHALLENGE OF CUSTOMER TOUCHPOINTS
- 2. EUROPE +46 40 97 38 80 Södra Tullgatan 4 SE-211 40 MALMÖ SWEDEN USA +1 847 592 6100 20 North Wacker Drive, Suite 1200 Chicago, IL, 60606 USA BENELUX +31 6 24 75 86 85 Burgemeester Haspelslaan 59 1181 NB Amstelveen THE NETHERLANDS ABOUT INRIVER inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. 180+ customers around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. inRiver was founded in 2007, and is today a well-recognized, rewarded, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, Amsterdam and Stockholm. www.inriver.com SUPPLY ENRICH PLAN & RELEASE PUBLISH Organizing your product information in inRiver PIM enables your to accelerate the speed- to-market and time-to- shelf for your products. Create perfect product stories efficiently by managing product texts, images, media and resources once, for all your channels. Publishing your product information to all your sales channels from a single source contributes to creating a world-class customer experience. Your products will have the same, accurate information feed from inRiver PIM wherever your customers want to meet you, providing trust for that purchase and generating higher sales with reduced returns. inRiver PIM is easy to integrate toward business systems that supply basic product data. With an open API, external systems like ERP, PLM and others can easily feed data to inRiver PIM. Plan your campaigns and product launches, adapt your assortment to any channel, manage cross- sell and upsell in inRiver PIM. why inRiver?FAST TO DEPLOY – Be up and running in weeks, not months SCALABLE – Start small and grow gradually to meet every need USER CENTRIC – Easy-to-learn, easy-to-use Reduced product submission time from weeks to minutes - Power Products Our production cost for our workbook was reduced with over 50%. - New Wave Group In the past, uploading information to a new channel could take a week or two. Now, a new web- site can be populated in a matter of hours - Van de Velde We are realizing the immense potential there is, and how much more we can do with the solution - Würth Giving our customers an information experience that is consistent no matter how or where they look for it - OBH Nordica EFFICIENT – Faster time-to-market for all your products QUALITY – Perfect product information across all channels