1) Messaging platforms have become dominant communication channels due to their real-time, asynchronous, and persistent messaging capabilities combined with smartphone notifications.
2) Businesses are increasingly using messaging services due to the convenience it provides consumers and the cost-savings over phone calls as messaging has the potential to replace a significant percentage of phone calls.
3) RB Networks is developing their own consumer and enterprise messaging services called ZIB Messenger and Pantepic Messenger respectively, as well as an e-RTC solution for network operators, to compete in the growing messaging space.