Professional messaging technologies in 2015 and beyond
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This document discusses messaging platforms and Infobip's services. It summarizes that A2P messaging platforms allow businesses to message customers globally by combining telecom and internet technologies. Infobip offers mobile messaging services like SMS as well as an app engagement platform and tools for easy integration. Infobip provides full support and guarantees quality through strict SLAs. The document outlines Infobip's vision of transparency between platforms and clients, synergy across mobile channels, meaningful analytics, and improved user experience.
Professional messaging technologies in 2015 and beyond
- 1. www.infobip.com MESSAGING Professional messaging technologies in 2015 and beyond Presented by: Marinela Kutić – Adrian Benić 02 – 05 March, 2015MWC Barcelona
- 2. A2P MESSAGING PLATFORMS • TELECOMS and INTERNET technologies and infrastructure combined to deliver SMS MESSAGES to and from applications • Allowing businesses to message any customer with a mobile phone, all over the world • Built by specialized tech companies • Evolved over the last decade (stability, security, performance)
- 3. INFOBIP • MOBILE SERVICES: SMS, Number Context, Voice, USSD, Mobile Payments • APP ENGAGEMENT PLATFORM based on advanced push notifications • APIs and protocols for EASY INTEGRATION: xml, soap/rest, smpp, http, json • ENTERPRISE PRODUCTS - Solutions for every size and every need • FULL 24/7 TECHNICAL SUPPORT regardless of location • QUALITY GUARANTEED by a strict SLA Our mobile services create an ecosystem for: operators, enterprises, developers, and most importantly, mobile users. - mobile messaging and payments services provider
- 4. 2015 - VISION BECOMING REALITY • TRANSPARENCY • SYNERGY with other mobile channels • Meaningful ANALYTICS • USER EXPERIENCE
- 5. INFOBIP’S PLATFORM = CLIENTS’ PLATFORM TRANSPARENCY • Exposing complete system metrics and performance to the clients • Full insight • Full quality control • Self service
- 6. TRANSPARENCY Examples of performance parameters we believe should be TRANSPARENT to all the companies and developers using professional messaging platforms: • Current submit perSecond & Service • queued submits perService • queued Delivery Reports perService • Current processing latency perService Submit SMS/s 30 Queued submits 1000 Queued DR 2500 Latency ms 100
- 7. MOBILE SYNERGY • COST Choosing optimal channels or channel combinations to cut costs and improve performance • COMBINING professional SMS channel with other messaging and mobile communications channels (push notifications, USSD, voice) • SYNERGY A single access point, not through standalone island • EFFECTIVNESS Choosing the most effective engagement channel depending on mobile subscribers preferences
- 8. MOBILE SYNERGY • EFFICIENCY per channel • COSTS calculation per channel • SMS fallbacks
- 9. MOBILE SYNERGY • Campaign triggers, flows and responses • Subscriber profiling
- 10. MEANINGFUL ANALYTICS • Extensive, real-time, detailed reporting, available on the fly • Reporting going beyond counting and adding numbers
- 11. METRICS • Actionable metrics • Comparisons with industry average • Tips on how to improve performance and optimize costs • Alerts and notifications based on user defined thresholds
- 12. USER EXPERIENCE • Clean and light interface, making global messaging easy to use • Single interface - making a bundle of mobile communications channels easy to manage and put to optimal use KEY TRENDS: • Professional messaging platforms growing rapidly in terms of performance, security, reach and reporting (underlying infrastructure and software upgrades, redundancy, delivery, speed…) • Complexity for businesses reducing – messaging platforms becoming easier to implement and use
- 13. QUESTIONS?
- 14. www.infobip.com THANK YOU FOR YOUR ATTENTION!
Editor's Notes
- #3: First of all, a short intro about what type of messaging technologies we’re discussing. It’s application-to-person (A2P) SMS technologies – global platforms used by businesses and organizations to communicate with their customers, notify or alert them, interact with them, build engagement and loyalty. For sure you’ve received an A2P SMS messages many times. Examples - one time PIN code to confirm your identity when logging in to Facebook, SMS balance notification, or a reservation confirmation via SMS,. All these messages were sent to you from different applications, through the professional SMS platform.
- #6: How will A2P SMS platforms (professional messaging platforms) – used by worlds’ largest banks, brands, and Internet companies like Google and Facebook - develop in 2015 and beyond? We’ve identified 4 trends, i.e. crucial aspects that will mark this development this year, and in the future We invested 300k€ into these aspects of messaging infrastructure, believing this to be the best way to keep serving both local and global companies in need of professional messaging capability To create a seamless interaction of businesses and people through mobile.
- #7: At Infobip, we say that we want our clients to feel our platform as their own
- #8: Objasniti ukratko svaki od buleta, o čemu je točno riječ.
- #9: Messaging platform will grow further to achieve synergy with other mobile communications channels. Businesses will be able to choose proper channels to achieve optimal interaction and engagement, depending on mobile subscribers’ preference, habits etc. Integration with other communication channels will allows further cost optimization and better customer reach Zeljana (prepravljeno u textu): Voice calls (u ikoni ima cijeli naziv) SYNERGY Through a single access point, not through standalone island
- #10: Napomena: po Martininim indikacijama, sa desne slike su skinuti podaci od Parseca.
- #11: Napomena: po Martininim indikacijama, sa desne slike su skinuti podaci od Parseca.
- #12: Napomena: Video se sam pokrece i u loop-u je, presenter ne treba nista kliknuti da bi se animacija pokrenula. VAŽNO! Ne brisati video iz foldera prezentacije, jer je nested-linked.
- #14: - Special flows for beginners Intuitive, easy to understand and use the full capacity Key trends ni ne moraju ostati na ovom slaju, može ih se prebaciti na novi slajd ili samo reći na kraju kao zaključak.