Going digital in a hurry
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Matrixx Software introduces 'Go Digital', a solution aimed at transforming the customer experience for telecommunications by providing a seamless, real-time digital commerce platform. The system focuses on delivering personalized services and efficient customer control, addressing the limitations of legacy technology faced by telecom providers. With a cloud-based, omni-channel approach, the platform enables faster service implementation and reduced operational costs.
Going digital in a hurry
- 1. MATRIXX Software Going Digital in a hurry A fast-track alternative to traditional BSS transformation Oisin O’Connor, Director Product Marketing Colin Caskey, Sales Engineering Manager EMEA ETIS – Billing & Revenue Management Working Group Edinburgh 22 Apr 2016
- 2. Source: WDS, A Xerox Company, www.wds.co/nps26, 2015 and Temkin Group, 2014 Telcos are not providing the digital experience their customers expect NPS +50 NPS+5 NPS TELCO Market Context
- 3. Giving consumers what they want, whenever they want it. Uber etc. are winning Instant gratification True on-demand service Self-direction App delivers full control Personalization Your ride, your music
- 4. “If you don’t accelerate the pace of digital, someone else will do it for you” Chairman PLDT, Philippines
- 5. Legacy Technology Can’t Deliver Desired Consumer Experience 5 • Cumbersome, static mobile apps • Usage data delayed by hours/days • Silo’d customer experience across assisted and unassisted channels For consumers: For service providers: • Slow time to market with new offers • Limited upsell/cross-sell opportunity • High-cost contact center service model • 12+ month implementation projects • H/W intensive systems, high TCO “Outdated IT systems are often the biggest Achilles’ heel for established companies seeking to compete successfully against upstarts.” McKinsey & Company,
- 6. Digital Commerce & Cloud Changes the Game 6 • Intuitive, dynamic mobile apps • Real-time visibility to usage • Complete control over experience • Tailored offers & promotions • Consistent experience across all channels & devices For consumers: For service providers: • Launch new offers in hours • Dynamic mobile retailing • Increased consumer self-service dramatically reduces cost to serve • Go live in 3 months • Cloud-based, low TCO
- 7. Introducing Go DigitalTM MATRIXX Digital Commerce, Salesforce and Vlocity Industry Cloud Apps • Scope & Target Profile: New mobile brands, MVNO entrants • Services: Voice, data, messaging & content • Segment Focus: B2C, Pay Now • Unique Value: – Real-time, transparent, puts customer in control – Effortless digital, omni-channel experience – Reduces cost to serve by enabling service through lower-cost mobile and web channels – Enables personalized, digital commerce based on customer profile and usage data – Go-live in 3 months • Technology: Hybrid-cloud solution based on TM-Forum standard data model and Salesforce multi-tenant cloud platform Go DigitalTM Network Systems Contact Center Digital Commerce 7 WebMobile Social Retail Partners
- 8. Go DigitalTM Transforms the Customer Experience 2 New Payment Methods Pay Now 3 Seamless Omni-Channel Experience 4 Customer Control & Personalization 5 Tailored Offers & Promotions 1 Easy Signup 8 Go DigitalTM Network Systems Contact Center Digital Commerce Platform WebMobile Social Retail Partners
- 11. Go Digital™: more solution collateral ©2015 MATRIXX Software 11 eBook (register and download) 4/20/2016 Full Analyst Note (register and download) The 451 Take “…That's why Go Digital is so important to MATRIXX. The vendor has long been able to handle the massive real-time transaction processing that characterizes digital commerce. But now those backend capabilities are more seamlessly integrated with product catalog and CRM functions required to deliver a full service.”