The document provides tips for generating leads for Vemma, a multi-level marketing company, using Facebook. It notes that Facebook has over 629 million users worldwide, presenting an opportunity. It recommends making friends on Facebook rather than directly promoting your business. It suggests starting conversations, then asking friends if they're open to extra income and having them like your Vemma fan page. Repeating this process of making friends and directing them to like your page is how to generate new Vemma leads on Facebook.